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Brief

"uk, wellness, fitness, travel"

uk, wellness, fitness, travel

Research Insight & Analysis

ideal customer profile for this brand would likely include:

  • Health Enthusiasts: Individuals who prioritize their physical and mental well-being, regularly engage in fitness activities, and are interested in wellness products and services.
  • Travel Lovers: People who enjoy exploring new destinations, seeking adventure, and are interested in travel-related content and services.
  • Young Professionals: Typically aged between 25-40, with disposable income to spend on wellness and travel experiences.
  • Social Media Savvy Individuals: Those who are active on social media platforms and are influenced by trends and recommendations from influencers.

Potential Influencer Matches

Based on the target customers, the following types of influencers would be suitable for promoting the product:

  • Fitness Influencers: These influencers can showcase the fitness aspect of the brand, demonstrating workouts, fitness routines, and the use of fitness products. They can reach health enthusiasts and young professionals who follow fitness trends.
  • Wellness Influencers: Influencers who focus on mental health, self-care, and holistic wellness can promote wellness retreats, health supplements, and other wellness-related products. They can connect with individuals looking to improve their overall well-being.
  • Travel Influencers: These influencers can highlight travel packages, destinations, and experiences, appealing to travel lovers and adventure seekers. They can create engaging travel content that inspires their followers to explore new places.
  • Lifestyle Influencers: Influencers who cover a broad range of topics, including fitness, wellness, and travel, can provide a comprehensive promotion of the brand. They can reach a diverse audience interested in an active and healthy lifestyle.

Content Creation Ideas

To effectively promote the brand, the following content topics and ideas could be explored:

  • Fitness Challenges: Create and promote fitness challenges that encourage followers to participate and share their progress. This can generate user-generated content and increase engagement.
  • Wellness Retreat Vlogs: Collaborate with wellness influencers to create vlogs documenting their experiences at wellness retreats, highlighting the benefits and unique features.
  • Travel Diaries: Partner with travel influencers to create travel diaries showcasing different destinations, travel tips, and experiences. This can inspire followers to book similar trips.
  • Product Reviews and Tutorials: Have influencers create detailed reviews and tutorials on how to use the brand's products, emphasizing their benefits and unique selling points.
  • Live Q&A Sessions: Organize live Q&A sessions with influencers where they can answer questions about fitness, wellness, and travel, providing valuable insights and promoting the brand.

By leveraging these content ideas and collaborating with the right influencers, the brand can effectively reach its target audience and create a strong presence in the wellness, fitness, and travel markets.

Curated Influencer List

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
UK wellness, fitness, and travel influencers
Campaign Objectives
Looking for UK-based influencers specializing in wellness, fitness, and travel. Ideal influencers should create engaging content related to these niches.
Influencer Persona
Influencers who are passionate about wellness, fitness, and travel, and have a strong following in the UK.
Content Themes
#UKWellness #FitnessJourney #TravelUK
#1
Amy Hulley | Travel Inspo
Amy Hulley | Travel Inspo
@amyenvoyage
GB
Instagram @amyenvoyage 𖤥 UK | Uncovering the best of the UK 🇬🇧 and beyond ✈️
Followers
129.9K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

90%Match Score
Fit for"Looking for UK-based influencers specializing in wellness, fitness, and travel. Ideal influencers should create engaging content related to these niches."
This influencer focuses on uncovering the best of the UK and beyond, which aligns well with the brand's travel focus. Their large following and engaging content style make them a strong fit.
#2
Fahima | London Hot Spots & Travel 🌎
Fahima | London Hot Spots & Travel 🌎
@travel.gemss
United Kingdom
✈️ Travel inspiration/itineraries & trip ideas. (22/🌍) 🍱 Restaurants, cafes & spa reviews 🧖‍♀️ 💌 DM/email for collabs #freepalestine
Followers
20.8K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

85%Match Score
Fit for"Looking for UK-based influencers specializing in wellness, fitness, and travel. Ideal influencers should create engaging content related to these niches."
This influencer focuses on travel inspiration, itineraries, and reviews, which aligns well with the brand's travel focus. Their content style and tone seem engaging and suitable for the brand's desired style.
#3
zoë hudson
zoë hudson
@zoehudsonx
GB
ig: zoehudsonx fashion, food, wellness & london living 🍒 zhudsonx@gmail.com
Followers
35.9K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

85%Match Score
Fit for"Looking for UK-based influencers specializing in wellness, fitness, and travel. Ideal influencers should create engaging content related to these niches."
This influencer focuses on fashion, food, wellness, and London living, which aligns well with the brand's focus on wellness and travel. Their content style and tone seem engaging and suitable for the brand's desired style.
#4
Sali | Dubai Food & Travel ✨
Sali | Dubai Food & Travel ✨
@wheres.sali
GB
✨Food spots & travel inspo 📍Dubai based 📧 wheres.sali@outlook.com
Followers
19.2K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

80%Match Score
Fit for"Looking for UK-based influencers specializing in wellness, fitness, and travel. Ideal influencers should create engaging content related to these niches."
This influencer focuses on food spots and travel inspiration, which aligns well with the brand's travel focus. Their content style and tone seem engaging and suitable for the brand's desired style.
#5
Jennifer Mann
Jennifer Mann
@iamjenmann
📘 International Bestseller 🎉 pre-order 👇 Co-founder @somiainternational 〰️ heal anxiety, stress, trauma + chronic symptoms 🧠
Followers
171.1K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

75%Match Score
Fit for"Looking for UK-based influencers specializing in wellness, fitness, and travel. Ideal influencers should create engaging content related to these niches."
This influencer has a strong following and focuses on healing anxiety, stress, and chronic symptoms, which aligns well with wellness. However, there is no clear focus on fitness or travel.
#6
Abigail Holloway
Abigail Holloway
@workout_with_abss
GB
ONLINE FITNESS COACH {mat leave} 🦈 Supported by Gymshark IG - @Workout_With_Abs
Followers
16.3K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

75%Match Score
Fit for"Looking for UK-based influencers specializing in wellness, fitness, and travel. Ideal influencers should create engaging content related to these niches."
This influencer is an online fitness coach, which aligns well with the brand's fitness focus. However, there is no clear focus on wellness or travel.