Fashion-forward individuals who showcase creativity and originality in their style. They should be active on platforms like Instagram, TikTok, and YouTube, and have a strong understanding of current fashion trends. They should be able to create engaging content that inspires others to express themselves through fashion.

The user's query is in Korean.

Product Positioning

"크리에이티브한 패션" (Creative Fashion) can be positioned as a way for individuals to express their unique identities and stand out from the crowd. It emphasizes originality, artistic expression, and breaking away from conventional fashion norms. For new products, this positioning can be used to highlight innovative designs, unconventional materials, or unique styling techniques. The brand can focus on empowering individuals to experiment with their personal style and embrace their individuality.

Target Customers

The ideal customer is someone who:

• Values self-expression and individuality.
• Is not afraid to experiment with different styles and trends.
• Seeks out unique and unconventional fashion pieces.
• Is active on social media and interested in fashion trends.
• Appreciates artistry and craftsmanship in fashion.

Examples:

• A young artist who uses fashion to express their creativity.
• A student who enjoys experimenting with different styles and trends.
• A fashion blogger who seeks out unique and unconventional pieces.
• A professional who wants to stand out from the crowd with their personal style.

Potential Influencer Matches

• Fashion Designers/Artists: These influencers can showcase the creative process behind the fashion and highlight the artistic elements of the brand.
• Stylists: Stylists can create unique and inspiring looks using the brand's products, demonstrating how to incorporate them into different personal styles.
• Fashion Bloggers/Vloggers: These influencers can review the brand's products, share styling tips, and create engaging content that resonates with their audience.
• DIY Fashion Influencers: These influencers can create tutorials and demonstrate how to customize and personalize fashion items, aligning with the "creative" aspect.
• Avant-Garde Models: Models known for their unique looks and willingness to experiment with unconventional styles can showcase the brand's clothing in a visually striking way.

Content Creation Ideas

• General Ideas:

  • "How to Express Your Individuality Through Fashion" - A guide to finding your personal style and using fashion to express yourself.
  • "Unconventional Styling Tips" - Tips and tricks for creating unique and unexpected looks.
  • "The Art of Fashion" - Exploring the artistic elements of fashion and the creative process behind it.
  • "Behind the Scenes at a Fashion Photoshoot" - A glimpse into the creative process of a fashion photoshoot.
  • Collaborations with artists to create limited-edition fashion pieces.

• Creative Ideas:

  • A fashion show in an unconventional location, such as a museum or art gallery.
  • A social media challenge encouraging people to create their own unique fashion looks using the brand's products.
  • A series of short films showcasing the stories of individuals who use fashion to express themselves.
  • Interactive online workshops teaching people how to customize and personalize their clothing.
  • Partnering with a charity to create a collection of upcycled clothing.