The query specifies a focus on knitting, which suggests a niche market within the broader crafting and DIY (Do It Yourself) community. Knitting products can range from yarns, needles, and patterns to finished knitted goods. Positioning in this market should emphasize quality, creativity, and the joy of crafting. Highlighting unique features such as eco-friendly materials, exclusive patterns, or collaborations with well-known designers can set the product apart.
The ideal customer profile for knitting products typically includes:
Illustrative examples:
Based on the target customers, the following types of influencers would be suitable:
To effectively promote knitting products, consider the following content ideas:
By leveraging these strategies, the brand can effectively reach and engage with its target audience, driving both awareness and sales.
Extracted from Campaign Brief & Market Analysis