Female influencers aged 18-35, based in the US, active on Instagram and TikTok, with a focus on fashion and jewellery.

Product Positioning

Solch Jewellery offers gold and silver jewellery, which are classic and timeless pieces that appeal to a wide range of customers. In the existing market, these products can be positioned as high-quality, stylish, and versatile accessories suitable for various occasions, from everyday wear to special events. The brand can emphasize the craftsmanship, elegance, and durability of their jewellery, appealing to customers who value both aesthetics and quality.

Target Customers

The ideal customer profile for Solch Jewellery includes:

• Demographics: Females aged 18-35
• Location: United States
• Interests: Fashion, beauty, lifestyle, and accessories
• Behavior: Active on social media platforms like Instagram and TikTok, enjoys following fashion trends, and is likely to engage with influencer content

Illustrative Examples

1. Young Professionals: Women in their mid-20s who are building their careers and looking for stylish yet professional accessories.
2. College Students: Young women in their late teens to early 20s who are fashion-conscious and enjoy expressing their style through accessories.
3. Fashion Enthusiasts: Women who follow the latest fashion trends and enjoy experimenting with different looks.

Potential Influencer Matches

Micro-Influencers (10k-50k followers)

• Fashion Bloggers: These influencers often share outfit ideas and styling tips, making them ideal for showcasing how Solch Jewellery can be incorporated into various looks.
• Lifestyle Influencers: Influencers who share their daily lives, including beauty routines and fashion choices, can create authentic content featuring the jewellery.

Mid-Tier Influencers (50k-500k followers)

• Beauty Gurus: Influencers who focus on makeup and skincare can integrate the jewellery into their beauty content, highlighting how the pieces complement different looks.
• Fitness Influencers: These influencers can showcase the durability and versatility of the jewellery, demonstrating that it can be worn during workouts and active lifestyles.

Macro-Influencers (500k+ followers)

• Celebrity Influencers: Well-known personalities with a large following can create a significant impact by featuring the jewellery in their posts and stories.
• Fashion Icons: Influencers known for their impeccable style can elevate the brand's image and attract a broader audience.

Content Creation Ideas

General Ideas

1. Reel Showcasing Jewellery: A short, engaging video highlighting the design and details of the jewellery pieces, possibly featuring different outfits and settings.
2. Unboxing Story Video: A series of Instagram stories where the influencer unboxes the jewellery, shares their first impressions, and tries on the pieces.
3. Shoutout Post: A dedicated post where the influencer talks about their experience with Solch Jewellery, mentions the brand, and encourages their followers to check it out.

Creative Ideas

1. Styling Challenge: Influencers can create a challenge where they style the jewellery in different ways for various occasions, encouraging their followers to participate and share their looks.
2. Behind-the-Scenes: A behind-the-scenes look at how the jewellery is made, emphasizing the craftsmanship and quality, which can be shared through reels or IGTV.
3. Jewellery Care Tips: Influencers can share tips on how to care for and maintain gold and silver jewellery, adding value to their content and promoting the longevity of the pieces.

By leveraging these strategies, Solch Jewellery can effectively reach and engage their target audience, creating a strong presence on social media platforms like Instagram and TikTok.