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Brief

"We're looking for influencers on Youtube who are based in the US, thrive to inspire self-confidence and healthy routine. It's better if they have knowledge about supplements, especially Chorophyll"

We're looking for influencers on Youtube who are based in the US, thrive to inspire self-confidence and healthy routine. It's better if they have knowledge about supplements, especially Chorophyll

Research Insight & Analysis

Product Positioning

The product in question appears to be supplements, with a specific focus on chlorophyll. Chlorophyll supplements are often marketed for their potential health benefits, including detoxification, improved digestion, and enhanced skin health. Positioning this product in the market can leverage the growing trend of health and wellness, particularly among individuals seeking natural and holistic approaches to self-care.

To stand out, the brand can emphasize the unique benefits of chlorophyll, such as its antioxidant properties and its role in promoting a healthy lifestyle. Highlighting scientific research and testimonials can also add credibility and appeal to health-conscious consumers.

Target Customers

The ideal customer profile for chlorophyll supplements includes:

  • Health Enthusiasts: Individuals who are proactive about their health and wellness, often seeking natural supplements to enhance their routine.
  • Fitness Buffs: People who are into fitness and exercise, looking for supplements that can support their active lifestyle.
  • Beauty and Skincare Aficionados: Consumers interested in products that can improve their skin health and appearance.
  • Eco-conscious Consumers: Individuals who prefer natural and sustainable products.

Illustrative Examples

  1. Sarah, 28: A yoga instructor who is passionate about natural health products and regularly shares her wellness journey on social media.
  2. Mike, 35: A fitness trainer who incorporates supplements into his diet to optimize his performance and recovery.
  3. Emily, 24: A beauty blogger who focuses on skincare and natural beauty products, often reviewing new supplements and their effects on her skin.

Potential Influencer Matches

Health and Wellness Influencers

These influencers focus on promoting a healthy lifestyle, including diet, exercise, and mental well-being. They can effectively communicate the benefits of chlorophyll supplements to their audience.

Fitness Influencers

Fitness influencers who share workout routines, diet plans, and supplement recommendations can reach an audience that is likely to be interested in chlorophyll for its potential performance and recovery benefits.

Beauty Influencers

Beauty influencers who emphasize skincare and natural beauty products can highlight the skin health benefits of chlorophyll, appealing to their followers who are interested in achieving a glowing complexion.

Eco-conscious Influencers

Influencers who advocate for sustainable and natural products can align with the brand's values and attract consumers who prioritize eco-friendly choices.

Content Creation Ideas

General Ideas

  • Product Reviews: Influencers can share their personal experiences with the chlorophyll supplement, discussing its benefits and any noticeable changes.
  • How-to Guides: Creating content on how to incorporate chlorophyll supplements into daily routines, such as adding it to smoothies or water.
  • Q&A Sessions: Hosting live sessions where influencers answer questions about the supplement, its benefits, and usage.

Creative Ideas

  • 30-Day Challenge: Influencers can document a 30-day journey of taking chlorophyll supplements, sharing weekly updates and results.
  • Before and After: Showcasing before and after photos or videos to highlight the visible benefits of the supplement on skin health.
  • Collaborative Content: Partnering with other influencers or experts in the health and wellness space to create collaborative content, such as interviews or joint reviews.

By leveraging these strategies, the brand can effectively reach and engage its target audience, driving awareness and interest in chlorophyll supplements.

Curated Influencer List

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
US-based health and confidence influencers
Campaign Objectives
We are seeking US-based YouTube influencers who inspire self-confidence and promote healthy routines. Ideal candidates should have knowledge about supplements, especially Chlorophyll. The content should focus on promoting self-confidence and healthy living.
Influencer Persona
Health and wellness influencers, fitness enthusiasts, lifestyle vloggers, and nutrition experts based in the US who focus on self-confidence and healthy routines.
Content Themes
#ChlorophyllBenefits #HealthyRoutine #SelfConfidenceJourney
#1
Dr Dray
Dr Dray
@UCnxmUrGMtpQT844Yd_l7Zyg
US
Hi and welcome to my channel! I am a dermatologist and skin care enthusiast with a passion for skin care and a healthy lifestyle. Follow along with me on my Youtube journey. Don't forget to sunscreen and subscribe for more!! I am a part of the Amazon affiliate program. I use Amazon, rewardstyle, sharesale, shopmyshelf, awin, and iHerb commissionable links on my channel. If you make a purchase from an affiliate link, then I earn a commission. Disclaimer: This Youtube channel is not intended to provide diagnosis, treatment or medical advice. Content provided on this Youtube channel is for informational purposes only. Please consult with a physician or other healthcare professional regarding any medical or health related diagnosis or treatment options. Information on this Youtube channel should not be considered as a substitute for advice from a healthcare professional. The statements made about specific products are not to diagnose, treat, cure or prevent disease.
Followers
2.3M
Mega Influencer

Engagement Rate

9999

Last Post

9999 days ago

90%Match Score
Fit for"We are seeking US-based YouTube influencers who inspire self-confidence and promote healthy routines. Ideal candidates should have knowledge about supplements, especially Chlorophyll. The content should focus on promoting self-confidence and healthy living."
This influencer is a dermatologist and skincare enthusiast who promotes a healthy lifestyle, aligning well with the brand's focus. The large follower count and US location make this a strong fit.
#2
Simple Clean Wellness
Simple Clean Wellness
@UC-y1xReo3h7EsEnt0LRGd1A
US
Welcome to Simple Clean Wellness! I'm Yulissa (Ju- Lee- Sa- the Y is pronounced like a J). I am Certified Holistic Health Coach and Certified Holistic Nutritionist inspiring others to live their best healthy life. Simple Clean Wellness empowers and educates all about holistic nutrition, herbal remedies, mind, body, health, wellness, work/life balance and self-love. Our mission is to inspire others to live their best healthy life. ALL CONTENT HERE IS FOR INFORMATIONAL AND EDUCATIONAL PURPOSES ONLY. IT IS NOT INTENDED TO BE A SUBSTITUTE FOR PROFESSIONAL MEDICAL ADVICE, DIAGNOSIS OR TREATMENT. AS ALWAYS CONSULT WITH YOUR PHYSICIAN. XO Yulissa
Followers
3.5K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

75%Match Score
Fit for"We are seeking US-based YouTube influencers who inspire self-confidence and promote healthy routines. Ideal candidates should have knowledge about supplements, especially Chlorophyll. The content should focus on promoting self-confidence and healthy living."
This influencer is a Certified Holistic Health Coach and Nutritionist who focuses on holistic health and wellness, which aligns well with the brand's focus. However, the follower count is relatively low.
#3
Simply Stacie
Simply Stacie
@UCzDyo9KjAS-WVauFp2Tw0DQ
US
Im Stacie, and Im passionate about educating women how to be healthy, make informed purchases, save money and to use their time of motherhood as years for self-development.
Followers
13.0K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

70%Match Score
Fit for"We are seeking US-based YouTube influencers who inspire self-confidence and promote healthy routines. Ideal candidates should have knowledge about supplements, especially Chlorophyll. The content should focus on promoting self-confidence and healthy living."
This influencer is passionate about educating women on health and self-development, which aligns well with the brand's focus on self-confidence and healthy routines. However, there is no specific mention of supplements or Chlorophyll.
#4
Sweet Angel TV
Sweet Angel TV
@UCZF1fU2vjsdcxhKL1j3FPJw
US
SWEET ANGEL TV [BEAUTY BY SWEET ANGEL] ๐Ÿ“ง EMAIL for business, inquiries, and sponsorship opportunities | sweetangel@sweetangel.org If you're ready to become the well-rounded woman of your dreams, you've come to the right place! This channel is dedicated to helping you unlock your full potential and embrace all aspects of your life with confidence and grace. We believe that being a well-rounded woman means nurturing your mind, body, and soul, and we're here to guide you on this incredible journey. ๐ŸŒฑ Discover the magic of Natural Organic Home Remedies for radiant skin and vibrant health! โœจ #NaturalBeauty #HealthyLiving ๐ŸŒฟ ๐Ÿง  Mindset Mastery ๐ŸŒŸ Beauty ๐Ÿ’ช Health and Wellness ๐ŸŒน Relationships ๐ŸŒผ Self-Expression ๐Ÿ“š Personal Development โœจ Spirituality and Inner Peace ๐Ÿ’ƒ Empowerment Join us on this transformative journey to become the well-rounded woman of your dreams. We can't wait to embark on this empowering adventure with you! MAILING ADDRESS: Sweet Angel P. O. Box 161727 Memphis, TN 38186
Followers
8.0K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

70%Match Score
Fit for"We are seeking US-based YouTube influencers who inspire self-confidence and promote healthy routines. Ideal candidates should have knowledge about supplements, especially Chlorophyll. The content should focus on promoting self-confidence and healthy living."
This influencer focuses on natural beauty and health, which aligns well with the brand's focus. However, the follower count is relatively low.
#5
Carron Coleman
Carron Coleman
@UC02yxiALvY7Jk_U5RuU1ZiQ
US
Hi I'm Carron, a plant based lifestyle content creator!
Followers
13.5K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

65%Match Score
Fit for"We are seeking US-based YouTube influencers who inspire self-confidence and promote healthy routines. Ideal candidates should have knowledge about supplements, especially Chlorophyll. The content should focus on promoting self-confidence and healthy living."
This influencer focuses on a plant-based lifestyle, which aligns well with the brand's focus on healthy routines. However, there is no specific mention of supplements or Chlorophyll.
#6
VitaLivesFree
VitaLivesFree
@UC52sknedDRYPoN6tUwqfkVg
ES
Hello and welcome to my space on YouTube! My name is Vita, and I'm an independent thinker, wellness spreader, intuitive eater, happy wife, and mama of one. I successfully put my Hashimoto's into remission, but then giving birth to my first son wreaked havoc on my health once again. And then I discovered the root cause! It was heavy metal toxicity all along, which I tackled successfully using a gentle heavy metal detox called Advanced TRS. An unexpected gain was that my entire family experienced healing in the process. In my videos, I share holistic health tips, simple homemade food recipes, and natural beauty. Join me in my journey! I post new videos every week! My blog โ†’ http://vitalivesfree.com Facebook โ†’ http://www.facebook.com/VitaLivesFree Instagram โ†’ @VitaLivesFree
Followers
58.6K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

60%Match Score
Fit for"We are seeking US-based YouTube influencers who inspire self-confidence and promote healthy routines. Ideal candidates should have knowledge about supplements, especially Chlorophyll. The content should focus on promoting self-confidence and healthy living."
This influencer shares holistic health tips and has a personal story related to health, which aligns well with the brand's focus. However, the location in Spain makes it a less ideal fit.