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Brief

"We're looking for influencers based in the US who have knowledge about chlorophyll. They thrive to promote healthy lifestyle and self-confidence. Their audience are women from 20-40"

We're looking for influencers based in the US who have knowledge about chlorophyll. They thrive to promote healthy lifestyle and self-confidence. Their audience are women from 20-40

Research Insight & Analysis

Product Positioning

The product in question appears to be chlorophyll or a chlorophyll-based supplement. Chlorophyll is often marketed for its health benefits, including detoxification, improved digestion, and enhanced skin health. Given the focus on promoting a healthy lifestyle and self-confidence, the product can be positioned as a natural, plant-based supplement that supports overall wellness and beauty from within. This aligns well with current trends in the health and wellness market, where consumers are increasingly seeking natural and holistic solutions.

Target Customers

The ideal customer profile for this product includes women aged 20-40 who are interested in maintaining a healthy lifestyle and boosting their self-confidence. These women are likely to be health-conscious, active on social media, and interested in natural beauty and wellness products. They may follow fitness routines, practice yoga, or engage in other wellness activities. Examples of target customers include:

  • A 25-year-old yoga instructor who promotes holistic health and wellness on her social media channels.
  • A 32-year-old working professional who is interested in natural beauty products and follows a clean eating lifestyle.
  • A 28-year-old fitness enthusiast who shares her workout routines and healthy recipes with her followers.

Potential Influencer Matches

To effectively reach the target audience, the following types of influencers would be suitable:

Health and Wellness Influencers

These influencers focus on promoting a healthy lifestyle through diet, exercise, and mental well-being. They often share tips on nutrition, fitness routines, and holistic health practices. Collaborating with these influencers can help position the product as an essential part of a healthy lifestyle.

Beauty Influencers

Beauty influencers who emphasize natural and organic products can help highlight the skin and beauty benefits of chlorophyll. They can create content around how the product fits into their beauty routines and the positive effects they experience.

Lifestyle Influencers

Lifestyle influencers who share their daily routines, including health and wellness practices, can seamlessly integrate the product into their content. Their followers trust their recommendations on various aspects of life, including health and beauty.

Content Creation Ideas

To maximize the impact of the influencer collaborations, consider the following content ideas:

General Ideas

  • Product Reviews: Influencers can share their honest reviews and personal experiences with the product, highlighting its benefits.
  • How-To Guides: Step-by-step guides on how to incorporate chlorophyll into daily routines, such as adding it to smoothies or water.
  • Before and After: Visual content showing the positive changes in skin health or overall well-being after using the product for a certain period.

Creative Ideas

  • Chlorophyll Challenge: A 30-day challenge where influencers document their journey and the benefits they experience from using the product daily.
  • Q&A Sessions: Live sessions where influencers answer questions from their followers about the product and its benefits.
  • Collaborative Giveaways: Partner with influencers to host giveaways, encouraging their followers to try the product and share their experiences.

By leveraging these strategies, the brand can effectively reach and engage its target audience, driving awareness and sales for the chlorophyll product.

Curated Influencer List

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
US-based healthy lifestyle influencers
Campaign Objectives
We are seeking US-based influencers who are knowledgeable about chlorophyll and promote a healthy lifestyle and self-confidence. The ideal influencers should have an audience of women aged 20-40.
Influencer Persona
Influencers who focus on health, wellness, and self-confidence, with a strong following of women aged 20-40 in the US.
Content Themes
#ChlorophyllBenefits #HealthyLifestyle #SelfConfidence
#1
Theebooblessbabe
Theebooblessbabe
@theebooblessbabe
US
Stephanie | Advocate ✨ Preventative DMX🫶🏽 Management@theebooblessbabe.com
Followers
1.8M
Mega Influencer

Engagement Rate

9999

Last Post

9999 days ago

90%Match Score
Fit for"We are seeking US-based influencers who are knowledgeable about chlorophyll and promote a healthy lifestyle and self-confidence. The ideal influencers should have an audience of women aged 20-40."
This influencer focuses on body positivity and health, which aligns well with the brand's focus. Their large following and emphasis on self-confidence make them a good fit for the campaign.
#2
Samantha Clarke
Samantha Clarke
@UCdOdchV00nejfJtbXf6BPxg
US
Angels!! Follow me along on this experience of living a healthy lifestyle. Here I share my workout routines, my recipes/nutritional choices, and a glimpse into my journey of becoming my best self. Keep watching and follow along while I learn how to live my best life through fitness, health and wellness. HAVE THE BEST DAY! Join FORM: https://joinform.co Follow me on IG if you want to see more! Instagram: @samiclarke
Followers
519.0K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

85%Match Score
Fit for"We are seeking US-based influencers who are knowledgeable about chlorophyll and promote a healthy lifestyle and self-confidence. The ideal influencers should have an audience of women aged 20-40."
This influencer focuses on fitness, health, and wellness, which aligns perfectly with the brand's requirements. Their audience is likely to be women aged 20-40 interested in a healthy lifestyle.
#3
Tommy Martin M.D.
Tommy Martin M.D.
@dr.tommymartin
US
🙌Inspire-Serve-Love Relentlessly 💥Med-Peds Doc 🙌 Views are mine 🚫Med Advice
Followers
2.4M
Mega Influencer

Engagement Rate

9999

Last Post

9999 days ago

85%Match Score
Fit for"We are seeking US-based influencers who are knowledgeable about chlorophyll and promote a healthy lifestyle and self-confidence. The ideal influencers should have an audience of women aged 20-40."
This influencer is a medical professional who focuses on health and wellness, which aligns well with the brand's focus. Their large following and emphasis on self-confidence make them a good fit for the campaign.
#4
NutritionBabe
NutritionBabe
@nutritionbabe
US
MS RD dietitian, mom of 3, lost 💯 lbs & keeps it real COOKBOOK & PLATES👇🏻👇🏻
Followers
2.0M
Mega Influencer

Engagement Rate

9999

Last Post

9999 days ago

85%Match Score
Fit for"We are seeking US-based influencers who are knowledgeable about chlorophyll and promote a healthy lifestyle and self-confidence. The ideal influencers should have an audience of women aged 20-40."
This influencer is a dietitian and focuses on healthy recipes and nutrition, which aligns well with the brand's values. They have a strong following and could authentically integrate the brand's products.
#5
Amanda - Fat Loss Coach
Amanda - Fat Loss Coach
@amandabdobler
US
Certified Nutritionist Life's too short to NOT look or feel your best Apply ⬇️
Followers
80.9K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

85%Match Score
Fit for"We are seeking US-based influencers who are knowledgeable about chlorophyll and promote a healthy lifestyle and self-confidence. The ideal influencers should have an audience of women aged 20-40."
This influencer is a certified nutritionist and focuses on health, fitness, and wellness, which aligns well with the brand's values. They have a strong following and could authentically integrate the brand's products.
#6
Diet Recipes By Dt.Natasha Mohan
Diet Recipes By Dt.Natasha Mohan
@UCDgcSEEGTW78AfxZ528O2Sw
IN
I am Dt.Natasha Mohan Certified Dietitian , A Fitness Trainer & A Movie Maker. This is my YouTube channel where I share with you with healthy low calories recipes for weight loss & weight management, these tasty recipes can not only help you lose weight but will also help you in staying fit n' healthy. I after losing more than 40 Kgs, I know the importance of holistic healing which is a delicate balance between the mind, body, and spirit. I truly believe unless the food we eat isn't tasty , It wouldn't be eaten ! I am going to break the myth that Diet and Weight Loss Foods Can't be tasty or easy to cook .
Followers
528.0K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

85%Match Score
Fit for"We are seeking US-based influencers who are knowledgeable about chlorophyll and promote a healthy lifestyle and self-confidence. The ideal influencers should have an audience of women aged 20-40."
This influencer is a certified dietitian and focuses on weight loss and healthy recipes, which aligns well with the brand's values. They have a strong following and could authentically integrate the brand's products.