US-based influencers interested in jewellery, active on social media platforms, capable of creating reels, unboxing videos, and shoutouts.

Product Positioning

Solch Jewellery is positioned as a premium brand offering high-quality jewellery in gold and silver. The focus on creating visually appealing content such as reels, unboxing videos, and shoutouts suggests that the brand aims to leverage the aesthetic appeal and craftsmanship of its products to attract customers. The offer of free products and cash payment indicates a willingness to invest in influencer marketing to build brand awareness and drive sales.

Target Customers

The ideal customer profile for Solch Jewellery includes:

• Demographics: Primarily women aged 18-35, with a secondary focus on men looking to purchase gifts.
• Psychographics: Individuals who value fashion, style, and quality. They are likely to follow fashion trends and are active on social media platforms.
• Behavioral: Customers who frequently purchase jewellery for personal use or as gifts. They are likely to engage with content that showcases the product's beauty and craftsmanship.

Illustrative Examples

1. Young Professionals: Women in their mid-20s to early 30s who are building their careers and have disposable income to spend on luxury items.
2. Fashion Enthusiasts: Individuals who follow fashion influencers and are always on the lookout for the latest trends in jewellery.
3. Gift Shoppers: Men and women looking for high-quality, stylish gifts for special occasions like birthdays, anniversaries, and holidays.

Potential Influencer Matches

Fashion and Lifestyle Influencers

These influencers have a strong following among fashion-conscious individuals. They can create visually appealing content that highlights the beauty and craftsmanship of Solch Jewellery.

Beauty and Makeup Influencers

These influencers often feature accessories in their content. Collaborating with them can help reach an audience that values aesthetics and style.

Unboxing and Review Influencers

These influencers specialize in unboxing and reviewing products. Their detailed and authentic reviews can build trust and credibility for the brand.

Micro-Influencers

Influencers with a smaller but highly engaged following can create a more personal connection with their audience. They are often seen as more relatable and trustworthy.

Content Creation Ideas

General Ideas

1. Reel Showcasing Jewellery: A short, visually appealing video that highlights the design and craftsmanship of the jewellery. This could include close-up shots, different angles, and the jewellery being worn in various settings.
2. Unboxing Story Video: A detailed unboxing video that captures the excitement of receiving and opening the jewellery package. This can include the influencer's first impressions and a brief review.
3. Shoutout on Platform: A post or story where the influencer talks about their experience with Solch Jewellery, highlighting their favorite pieces and encouraging their followers to check out the brand.

Creative Ideas

1. Styling Tips: Influencers can create content showing how to style Solch Jewellery with different outfits for various occasions.
2. Behind-the-Scenes: A behind-the-scenes look at the making of the jewellery, showcasing the craftsmanship and attention to detail.
3. Customer Testimonials: Featuring testimonials from satisfied customers to build trust and credibility.
4. Seasonal Themes: Creating content around seasonal themes, such as holiday gift guides or summer fashion trends, to make the jewellery more relatable and timely.

By leveraging these strategies, Solch Jewellery can effectively reach its target audience and create engaging content that resonates with potential customers.