Influencers who are millennials or younger, based in the US, and create politically neutral, humorous content. They should be active on TikTok, Instagram, and YouTube, and have a following that appreciates political satire and memes.

Product Positioning

The user's query does not specify a particular product or service. However, given the interest in political sarcasm and memes, the product or service could be positioned as one that appeals to a politically aware and socially active audience. This could include products like politically themed merchandise, satirical books, or even a politically oriented app or website. The brand can be positioned as edgy, humorous, and non-partisan, appealing to those who enjoy political satire and are critical of both major political parties.

Target Customers

The ideal customer profile would be:

• Age: Millennials or younger (approximately 18-40 years old)
• Location: United States
• Interests: Politics, humor, satire, memes, social media
• Behavior: Active on social media platforms, enjoys sharing and engaging with political content, critical of both Republican and Democratic parties

Illustrative examples:

1. A 25-year-old college student who follows political meme pages on Instagram and enjoys sharing satirical content with friends.
2. A 30-year-old professional who listens to political satire podcasts and engages in political discussions on Twitter.
3. A 22-year-old recent graduate who frequently posts and comments on political memes on Reddit.

Potential Influencer Matches

Meme Creators

Influencers who create and share political memes on platforms like Instagram, Twitter, and Reddit. They can reach a wide audience and have high engagement rates due to the shareable nature of memes.

Satirical Content Creators

YouTubers or podcasters who produce satirical content about politics. They can provide in-depth commentary and humor, appealing to an audience that enjoys longer-form content.

Social Media Personalities

Influencers on platforms like TikTok who create short, humorous videos about political topics. They can reach a younger audience and have the potential to go viral quickly.

Political Commentators

Influencers who provide balanced, critical commentary on both political parties. They can lend credibility and attract an audience that values thoughtful analysis mixed with humor.

Content Creation Ideas

Meme Campaigns

Create a series of memes that poke fun at both Republicans and Democrats. Encourage influencers to share these memes with their own humorous captions.

Satirical Videos

Collaborate with YouTubers or TikTok influencers to create short, satirical videos that highlight the absurdities of the political landscape. These videos can be shared across multiple platforms.

Interactive Polls and Quizzes

Develop interactive content like polls or quizzes that engage the audience in a fun way while subtly promoting the product or service. For example, a quiz titled "Which Political Meme Are You?" can be both entertaining and shareable.

Hashtag Challenges

Launch a hashtag challenge on platforms like TikTok or Instagram, encouraging users to create their own political memes or satirical content using a specific hashtag. This can increase engagement and visibility.

Live Discussions

Host live discussions or Q&A sessions with influencers on platforms like Instagram Live or Twitter Spaces. These sessions can cover current political events with a humorous twist, attracting a live audience and encouraging real-time interaction.

By leveraging these content ideas and collaborating with the right influencers, the brand can effectively reach and engage its target audience.