Influencers who teach side hustles, online business, or making money online

Product Positioning

The user's request focuses on finding influencers who teach people how to start a side hustle, an online business, or make money online. This niche is highly relevant in today's digital economy, where many individuals are seeking additional income streams or full-time online ventures. The brand or service can be positioned as a valuable resource for aspiring entrepreneurs and side hustlers, offering practical advice, tools, and inspiration.

Key Positioning Angles:

1. Educational Resource: Position the brand as a go-to source for actionable tips and strategies on starting and growing an online business.
2. Community Builder: Emphasize the creation of a supportive community where like-minded individuals can share experiences and advice.
3. Success Stories: Highlight real-life success stories to inspire and motivate the audience.
4. Tool Provider: If applicable, position the brand as a provider of essential tools and resources that facilitate online business success.

Target Customers

Based on the positioning, the ideal customer profile includes:

1. Aspiring Entrepreneurs: Individuals looking to start their own business but unsure where to begin.
2. Side Hustlers: People seeking additional income streams alongside their primary job.
3. Freelancers: Professionals looking to expand their client base and increase their income.
4. Students and Recent Graduates: Young adults exploring entrepreneurial opportunities as a career path.
5. Stay-at-Home Parents: Parents seeking flexible work options that allow them to balance family responsibilities.

Illustrative Examples:

• A 25-year-old marketing professional looking to start a dropshipping business.
• A 35-year-old stay-at-home mom interested in launching an Etsy store.
• A 22-year-old college student exploring affiliate marketing to pay off student loans.

Potential Influencer Matches

Types of Influencers:

1. Educational Content Creators: Influencers who focus on providing step-by-step guides, tutorials, and educational content related to online business and side hustles.
2. Success Story Sharers: Influencers who share their personal journeys and success stories, providing inspiration and practical advice.
3. Tool Reviewers: Influencers who review and recommend tools, software, and resources that can help in starting and growing an online business.
4. Community Builders: Influencers who foster a sense of community among their followers, encouraging interaction and support.

Enriched Requirements:

• Influencers should be based in the US.
• They should have a strong presence on TikTok, Facebook, or Instagram.
• Their content should focus on starting side hustles, online businesses, or making money online.

Content Creation Ideas

General Ideas:

1. How-To Guides: Step-by-step tutorials on starting different types of online businesses (e.g., dropshipping, affiliate marketing, freelancing).
2. Success Stories: Interviews or case studies featuring individuals who have successfully started their own online businesses.
3. Tool Reviews: Reviews and demonstrations of tools and software that can help in online business ventures.
4. Q&A Sessions: Live or recorded Q&A sessions where influencers answer common questions about starting a side hustle or online business.

Creative Ideas:

1. Challenge Series: A series where the influencer takes on a challenge to start a new side hustle from scratch and documents the entire process.
2. Collaboration Videos: Collaborations with other influencers or experts in the field to provide diverse perspectives and advice.
3. Behind-the-Scenes: Behind-the-scenes content showing the day-to-day operations of running an online business.
4. Interactive Polls and Quizzes: Engaging content that involves the audience, such as polls and quizzes about their entrepreneurial interests and knowledge.

By leveraging these strategies, the brand can effectively reach and engage its target audience, positioning itself as a valuable resource in the online business and side hustle niche.