MyInfluencer
Brief

"US Trucker, trucking APU,the followers over 10K"

US truckers promoting trucking APUs

Research Insight & Analysis

Product Positioning

The product in question appears to be an Auxiliary Power Unit (APU) for trucks, specifically targeting the US trucking industry. APUs are essential for truckers as they provide power for various in-cab amenities without idling the main engine, thus saving fuel and reducing emissions. The product can be positioned as a cost-saving, environmentally friendly solution that enhances the comfort and convenience of long-haul truckers.

Target Customers

The ideal customer profile for this product includes:

  • Long-Haul Truck Drivers: Individuals who spend extended periods on the road and require reliable power sources for their in-cab electronics and climate control systems.
  • Fleet Managers: Companies managing large fleets of trucks that are looking to reduce operational costs and improve driver satisfaction.
  • Owner-Operators: Independent truck drivers who own and operate their own trucks and are interested in investing in equipment that can save them money in the long run.

Illustrative examples:

  • A long-haul trucker who drives cross-country routes and needs a dependable power source for their refrigerator, microwave, and air conditioning.
  • A fleet manager for a logistics company looking to equip their trucks with APUs to cut down on fuel costs and comply with anti-idling regulations.
  • An owner-operator who wants to enhance their truck's amenities to improve their quality of life on the road.

Potential Influencer Matches

Types of Influencers

  1. Trucking Industry Influencers: These are individuals who have a significant following within the trucking community. They often share tips, product reviews, and personal experiences related to trucking.

    • Example: A YouTube channel run by a long-haul trucker who vlogs about life on the road and reviews trucking equipment.
  2. Tech Reviewers: Influencers who focus on reviewing gadgets and technology, including automotive tech. They can provide detailed reviews and comparisons of different APUs.

    • Example: A tech blogger who specializes in automotive technology and has a segment dedicated to truck accessories.
  3. Environmental Advocates: Influencers who promote eco-friendly products and practices. They can highlight the environmental benefits of using APUs.

    • Example: An Instagram influencer who focuses on sustainable living and green technology.

Enriching User's Requirements

  • Follower Count: Influencers with over 10K followers to ensure a broad reach.
  • Engagement Rate: High engagement rates to ensure active and interested audiences.
  • Platform: Primarily YouTube and Instagram, as these platforms are popular for video content and visual storytelling.

Content Creation Ideas

General Ideas

  1. Product Reviews: Detailed reviews of the APU, highlighting its features, benefits, and real-world performance.
  2. Installation Guides: Step-by-step videos or blog posts showing how to install the APU in different truck models.
  3. Cost-Saving Calculations: Content that breaks down the potential fuel savings and ROI of using an APU.

Creative Ideas

  1. Day in the Life: A vlog-style video where the influencer shows how the APU enhances their daily routine on the road.
  2. Comparison Videos: Side-by-side comparisons of different APUs, showcasing why this particular product stands out.
  3. Eco-Friendly Challenge: A series where the influencer tries to reduce their carbon footprint using various eco-friendly products, including the APU.

By leveraging these influencers and content ideas, the marketing campaign can effectively reach and engage the target audience, driving awareness and adoption of the trucking APU.

Influencer Match Preview

Sample profiles based on AI-analyzed criteria. Refine your search or unlock top 50 tailored matches with full research and analysis.

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
US truckers promoting trucking APUs
Campaign Objectives
Looking for US-based truckers with over 10K followers to promote trucking APUs. Ideal influencers should be active in the trucking industry and create content related to trucking and APUs.
Influencer Persona
Truckers in the US with a significant following (over 10K) who create content about trucking and related equipment.
Content Themes
#TruckingLife #Truckers #APU
#1
Trucker Josh VLOGS
Trucker Josh VLOGS
@UCrkahiSmFd6w0fmdZ95K_wA
CA
Welcome to the Channel! I hope you decide to subscribe and stick around!! ***DAILY VLOGS!*** This channel offers a variety of content...Life at work in the truck AND life outside the truck at home. Subscribing means you're following Josh's daily life regardless of what he's doing that day! Whether he's in the truck living his Trucking Life or enjoying the weekend at home! Trucker Josh is a Canadian truck driver, he's been driving truck for over 15 years! He grew up in a family of truckers. Trucking is all he knows! Trucker Josh is an Owner Operator running a 2008 Kenworth W900L out of Winnipeg, Manitoba, Canada. It's got a Cummins ISX Engine. He is in regional open deck division and covers the area of about a 1000 mile+ radius of Winnipeg in both Canada and the USA. SUBSCRIBE and follow our journey! Daily videos stretching as far back as 2011!
Followers
136.0K
Macro Influencer
Engagement Rate
0.9%
Last Post
1 month ago
85%Match Score
Fit for"US truckers promoting trucking APUs"
This influencer shares daily vlogs about life as a truck driver, which aligns with the brand's target audience and content ideas. The focus on the trucking lifestyle provides opportunities for authentic integration of the brand's products, particularly in day-in-the-life videos. Overall, this influencer is a strong fit for the campaign.
#2
Alex Nino
Alex Nino
@UCWNnsFkSYX83I0eDQoGStvg
US
Help me get to 2 million subs & I’ll give you a 🍪 I’m Alex Nino, A 26-year-old truck driver. Subscribe to my channel to see more POV behind the scenes of what it’s like to be a young dude in this crazy industry!! Make sure to subscribe, like, comment & turn on your post notifications to stay updated with my trucking videos! VAMONOS!!!!👏🏻 Follow my socials: Snapchat: https://snapchat.com/t/iZwh2LL6 tik tok: https://www.tiktok.com/@alexnino_?_t=8nR5DEGjO4x&_r=1 Instagram: https://www.instagram.com/alexnnino?igsh=OGQ5ZDc2ODk2ZA%3D%3D&utm_source=qr For any business inquiries: alexnino1997@nanozebra.com Send me cool stuff to P.o Box 301 Dinuba Ca 93618
Followers
1.8M
Mega Influencer
Engagement Rate
0.5%
Last Post
1 month ago
70%Match Score
Fit for"US truckers promoting trucking APUs"
As a young truck driver with a large following, this influencer's content is focused on the trucking lifestyle, which could resonate with the brand's target audience. However, the lack of specific content related to APUs or trucking equipment may limit the potential for authentic integration of the brand's products. While there is a good fit in terms of audience, the content focus may not align perfectly with the brand's campaign goals.
#3
Iwona Blecharczyk
Iwona Blecharczyk
@UCP5R-AsfGO0qo6xkeGp5W4A
PL
I'm a truck driver. Why? - Cause I love freedom, beautiful sound of engine, smell of south, shooting stars and sun rises... Check my facebook account: https://www.facebook.com/IwonaBlecharczykTruckingGirl Here I share with you some of my experiences from the road and not only. I will encourage professional drivers such as my self to work out during the few minutes of rest. Enjoy
Followers
1.1M
Mega Influencer
Engagement Rate
0.4%
Last Post
1 month ago
65%Match Score
Fit for"US truckers promoting trucking APUs"
This influencer is a truck driver who shares experiences from the road, which aligns with the brand's focus on trucking. The content encourages a healthy lifestyle for truckers, which could complement the brand's messaging about APUs. However, the influencer's content does not specifically mention APUs, which may limit the effectiveness of collaboration.
#4
A Truckers Life
A Truckers Life
@UCKgG-tchxnpg1w6dn6naRDg
US
This channel is about my day to day as an over the road truck driver.. This is not only a job it's also a life style... I want to show you that you can have fun and explore this beautiful country while getting paid..
Followers
38.1K
Micro Influencer
Engagement Rate
9999
Last Post
9999 days ago
60%Match Score
Fit for"US truckers promoting trucking APUs"
This influencer shares day-to-day experiences as an over-the-road truck driver, which aligns with the brand's target audience and content ideas. However, the lack of specific content related to APUs or trucking equipment may hinder the potential for authentic integration of the brand's products. Overall, while the influencer's lifestyle content is relevant, it may not fully meet the brand's campaign objectives.
#5
Bonehead Truckers
Bonehead Truckers
@UCZjTU_40PJT5i9bae_nRfnw
US
Bonehead Truckers of the Week every Wednesday!! To submit Boneheads, come to our Facebook group SAY NO TO BONEHEAD TRUCKERS https://www.facebook.com/groups/boneheadtruckersoftheweek/ This video is protected by Fair Use in Copyright Law. Copyright Disclaimer: Under Section 107 of the Copyright Act 1976, allowance is made for "fair use" for purposes such as criticism, comment, news reporting, teaching, scholarship and research. Fair use is a use permitted by copyright statute that might otherwise be infringing. Non-profit, educational or personal use tips the balance in favor of fair use. My name is Ike Stephens. I started driving a truck in 2002. I started making trucking videos in 2010. For business inquiries, contact by email. contact@boneheadtruckers.com If you would like to support this channel, the cashapp is: @ike73 Say No To Bonehead Truckers https://www.facebook.com/groups/boneheadtruckersoftheweek/ #trucking #fail #truckwrecks
Followers
238.0K
Macro Influencer
Engagement Rate
9999
Last Post
9999 days ago
60%Match Score
Fit for"US truckers promoting trucking APUs"
This influencer is a truck driver with a significant following and creates content related to trucking, which aligns well with the brand's target audience. However, the content primarily focuses on humorous trucking fails rather than the technical aspects of APUs, which may not fully meet the brand's needs for product demonstrations and tips. Overall, while there is some alignment, the content style may not effectively integrate the brand's products.
#6
Trucking With Rex
Trucking With Rex
@UCivGQ1frzDWALq0nfNivm_A
Interested in earning your CDL? Check out the Prime Inc. Training Program (that helped me earn my CDL). Apply online at primeinc.com and list my name and driver code (Rex Stambaugh STREXA) as your driver referral! 🙋 Questions? Reach out to me! Email: twr.overtheroad@gmail.com ♒️ Check Out My Merch! https://trucking-with-rex.myspreadshop.com/ Check me out on Instagram link below ⬇️ https://instagram.com/truckingwithrex?igshid=NzZlODBkYWE4Ng%3D%3D&utm_source=qr
Followers
39.5K
Micro Influencer
Engagement Rate
9999
Last Post
9999 days ago
60%Match Score
Fit for"US truckers promoting trucking APUs"
This influencer is actively involved in the trucking industry and promotes a training program for truck drivers, which aligns well with the brand's target audience. However, their content primarily focuses on training and job opportunities rather than APUs, limiting their fit for the campaign.