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Brief

"We are seeking influencers based in the US who are in wellness and health niche, love using supplements to improve overall health and are planning to take care of themselves as well as their family"

We are seeking influencers based in the US who are in wellness and health niche, love using supplements to improve overall health and are planning to take care of themselves as well as their family

Research Insight & Analysis

Product Positioning

The user's query indicates a focus on wellness and health, specifically through the use of supplements to improve overall health for both individuals and their families. This positions the product within the health and wellness market, which is a growing sector as more people become conscious of their health and well-being. The product can be positioned as a premium, family-friendly supplement that supports holistic health, emphasizing natural ingredients, scientific backing, and benefits for all age groups.

Target Customers

The ideal customer profile for this product includes:

  • Health-Conscious Individuals: People who are already invested in their health and wellness, regularly use supplements, and are looking for high-quality products to enhance their well-being.
  • Parents and Families: Individuals who are not only concerned about their own health but also the health of their family members. They seek products that are safe and beneficial for children and adults alike.
  • Fitness Enthusiasts: People who engage in regular physical activity and are looking for supplements to support their fitness goals and recovery.
  • Aging Population: Older adults who are looking to maintain their health and vitality through the use of supplements.

Illustrative examples include a 35-year-old mother who is looking for supplements to boost her family's immune system, a 28-year-old fitness trainer who recommends supplements to clients, and a 50-year-old individual seeking to maintain their health as they age.

Potential Influencer Matches

Wellness and Health Influencers

These influencers focus on overall wellness, including mental and physical health. They often share tips on healthy living, nutrition, and self-care routines. They can effectively communicate the benefits of the supplements to a broad audience.

Fitness Influencers

Fitness influencers who emphasize the importance of supplements in achieving fitness goals can be a great match. They can demonstrate how the product supports their workout routines and recovery processes.

Family and Parenting Influencers

Influencers who focus on family life and parenting can highlight the product's benefits for both adults and children. They can share personal stories about how the supplements have improved their family's health.

Nutritionists and Dietitians

These professionals can provide credible and scientifically-backed endorsements of the product. Their recommendations can carry significant weight with health-conscious consumers.

Content Creation Ideas

General Ideas

  • Product Reviews: Influencers can share detailed reviews of the supplements, discussing their ingredients, benefits, and personal experiences.
  • How-To Guides: Content that explains how to incorporate the supplements into daily routines, such as morning rituals or post-workout recovery.
  • Family Health Tips: Tips and advice on maintaining family health, with the supplements featured as a key component.

Creative Ideas

  • 30-Day Challenge: Influencers can document a 30-day challenge where they and their family use the supplements and share their progress and results.
  • Recipe Integration: Create content around healthy recipes that incorporate the supplements, such as smoothies or energy bars.
  • Live Q&A Sessions: Host live sessions where influencers answer questions about the supplements, their benefits, and how they fit into a healthy lifestyle.
  • Before and After Stories: Share transformation stories from users who have experienced significant health improvements after using the supplements.

By leveraging these content ideas and collaborating with the right influencers, the brand can effectively reach and engage its target audience, driving awareness and sales for the product.

Curated Influencer List
#1
Michworksout
Michworksout
@michworksout
US
💪🏽Fitness🥓Keto/low carb 👶🏻Pcos 💇🏽‍♀️stylist Collabs+michelle@a-listme.com
Followers
828.1K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

70%Match Score
Fit for"We are seeking US-based influencers in the wellness and health niche who use supplements to improve their overall health and take care of themselves and their families. Ideal influencers should be passionate about wellness and health, and their content should reflect their commitment to a healthy lifestyle."
The influencer has a strong following and focuses on wellness and health. However, there is no mention of supplement use or family health, which are important for the brand's campaign.
#2
Sully G
Sully G
@UCCx_a1C0JM-80hws0qn7eHA
US
Hey friend 👋🏾 I'm Sully (pronounced sue-lee) and I'm in my 30's living in HTX by way of NYC. I make vlogs about lifestyle, wellness, beauty & faith. A little about me: ☕️ I love coffee 🕊️ I love Jesus 🌏 I enjoy traveling & finding joy in the simple things :) Stay a while, you'll like it here 😉
Followers
4.0K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

65%Match Score
Fit for"We are seeking US-based influencers in the wellness and health niche who use supplements to improve their overall health and take care of themselves and their families. Ideal influencers should be passionate about wellness and health, and their content should reflect their commitment to a healthy lifestyle."
The influencer focuses on lifestyle, wellness, and health, and their content style is a good match for the brand. However, there is no mention of supplement use or family health, which are important for the brand's campaign.
#3
599.to.damnshesfine
599.to.damnshesfine
@599.to.damnshesfine
US
Heaviest weight 598.2 VSG 4/22 @ 519lbs CW 474.6
Followers
250.6K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

65%Match Score
Fit for"We are seeking US-based influencers in the wellness and health niche who use supplements to improve their overall health and take care of themselves and their families. Ideal influencers should be passionate about wellness and health, and their content should reflect their commitment to a healthy lifestyle."
The influencer is well-aligned with the wellness and health niche and has a strong following. However, there is no mention of supplement use or family health, which are important for the brand.
#4
Rebecca Leigh
Rebecca Leigh
@rebeccaaleigh
US
THIS IS MY ONLY ACCOUNT your wellness & self-development sis 🎙Podcast & YT👇🏼
Followers
213.3K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

60%Match Score
Fit for"We are seeking US-based influencers in the wellness and health niche who use supplements to improve their overall health and take care of themselves and their families. Ideal influencers should be passionate about wellness and health, and their content should reflect their commitment to a healthy lifestyle."
The influencer focuses on wellness and health, which aligns with the brand's niche. However, there is no mention of supplement use or family health, which are key aspects of the brand's campaign.
#5
Helen Phelan Studio | Pilates & Intuitive Exercise
Helen Phelan Studio | Pilates & Intuitive Exercise
@UC8W-ymBN4yIsKoZD1BI6Rjw
US
You're likely here because you think fitness should be challenging and fun WITHOUT the shamey diet culture BS. On this channel you'll find select workouts from Women's Health Magazine award winning pilates platform, Helen Phelan Studio. You'll work out with certified pilates instructor and Institute of Integrative Nutrition health coach Helen Phelan for some of the most challenging, creative and FUN pilates workouts you've ever done. **Join the Helen Phelan Studio membership for 10 days free!** Use code: YOUTUBE for 50% off your first month of On Demand Essentials membership! https://www.helenphelanstudio.com/ https://www.helenphelanstudio.com/ https://www.helenphelanstudio.com/ Follow along on IG: @helenvphelan Follow along on Tiktok: @helenphelanstudio
Followers
3.6K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

60%Match Score
Fit for"We are seeking US-based influencers in the wellness and health niche who use supplements to improve their overall health and take care of themselves and their families. Ideal influencers should be passionate about wellness and health, and their content should reflect their commitment to a healthy lifestyle."
The influencer focuses on fitness and wellness, and their content style is a good match for the brand. However, there is no mention of supplement use or family health, which are key aspects of the brand's campaign.
#6
Kristin Cabatingan
Kristin Cabatingan
@kristincabat
US
fashion, beauty & wellness talent@pontefirm.com
Followers
140.2K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

60%Match Score
Fit for"We are seeking US-based influencers in the wellness and health niche who use supplements to improve their overall health and take care of themselves and their families. Ideal influencers should be passionate about wellness and health, and their content should reflect their commitment to a healthy lifestyle."
The influencer focuses on wellness and health, which aligns with the brand's niche. However, there is no mention of supplement use or family health, which are key aspects of the brand's campaign.