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Brief

"We're seeking for influencers based in the US who are in the wellness and health niche, goal to boost female confidence and promote self-care. Their audience are women from 20-40 who are looking for beauty supplements"

We're seeking for influencers based in the US who are in the wellness and health niche, goal to boost female confidence and promote self-care. Their audience are women from 20-40 who are looking for beauty supplements

Research Insight & Analysis

Product Positioning

The product in question appears to be beauty supplements aimed at boosting female confidence and promoting self-care. In the existing market, this product can be positioned as a premium wellness solution that not only enhances physical beauty but also supports mental well-being. Given the increasing trend towards holistic health and self-care, positioning the product as a comprehensive solution for both inner and outer beauty can resonate well with the target audience.

Target Customers

The ideal customer profile for this product includes women aged 20-40 who are interested in wellness, health, and beauty. These women are likely to be active on social media, follow wellness trends, and seek products that offer tangible benefits for their appearance and overall well-being. They may also be interested in natural and organic products, given the growing preference for clean beauty solutions.

Illustrative examples of target customers:

  • A 25-year-old professional who follows a busy lifestyle and looks for convenient ways to maintain her health and beauty.
  • A 35-year-old mother who wants to invest in self-care products that help her feel confident and rejuvenated.
  • A 28-year-old fitness enthusiast who is interested in supplements that complement her healthy lifestyle.

Potential Influencer Matches

Wellness Influencers

These influencers focus on overall health, including mental and physical well-being. They can effectively communicate the benefits of beauty supplements as part of a holistic self-care routine.

Beauty Influencers

Influencers who specialize in beauty products and skincare can highlight the specific benefits of the supplements for enhancing physical appearance, such as glowing skin, stronger nails, and healthier hair.

Fitness Influencers

Fitness influencers who promote a healthy lifestyle can integrate the beauty supplements into their content, showcasing how the product supports their fitness and beauty goals.

Lifestyle Influencers

These influencers cover a broad range of topics, including fashion, beauty, and wellness. They can create relatable content that shows how the supplements fit into their daily routines.

Content Creation Ideas

General Ideas

  • Product Reviews and Testimonials: Influencers can share their personal experiences with the supplements, highlighting the benefits they have noticed.
  • Before and After Comparisons: Visual content showing the results of using the supplements over a period of time.
  • Unboxing and First Impressions: Engaging videos where influencers unbox the product and share their initial thoughts.

Creative Ideas

  • Self-Care Routines: Influencers can create content around their self-care routines, incorporating the supplements as a key component.
  • Challenges and Series: A 30-day beauty supplement challenge where influencers document their journey and results.
  • Collaborative Giveaways: Partnering with influencers for giveaways to increase product visibility and engagement.
  • Educational Content: Informative posts or videos explaining the science behind the supplements and their benefits.

By leveraging these types of influencers and content ideas, the brand can effectively reach and engage its target audience, driving awareness and sales for the beauty supplements.

Curated Influencer List

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
US wellness and health influencers
Campaign Objectives
We are looking for US-based wellness and health influencers to promote beauty supplements aimed at boosting female confidence and promoting self-care. The ideal influencers should have an audience of women aged 20-40 who are interested in wellness, health, and beauty supplements. Content should focus on self-care routines, confidence-boosting tips, and the benefits of beauty supplements.
Influencer Persona
Female wellness and health influencers based in the US, aged 20-40, with a focus on beauty supplements and self-care.
Content Themes
#WellnessJourney #SelfCareRoutine #BeautySupplements
#1
Dr. Daniel Sugai
Dr. Daniel Sugai
@drspf
US
Harvard-Trained Dermatologist. Seattle Top Doctor 🏆. 808 born🤙 Find me on YT😎
Followers
1.2M
Mega Influencer

Engagement Rate

9999

Last Post

9999 days ago

90%Match Score
Fit for"We are looking for US-based wellness and health influencers to promote beauty supplements aimed at boosting female confidence and promoting self-care. The ideal influencers should have an audience of women aged 20-40 who are interested in wellness, health, and beauty supplements. Content should focus on self-care routines, confidence-boosting tips, and the benefits of beauty supplements."
The influencer's content on dermatology and skincare aligns well with the brand's focus on beauty supplements and self-care. The audience size is substantial.
#2
AlishaWilliams
AlishaWilliams
@UC2hFEdooPJS34dLtpgaPB2Q
A lifestyle, beauty and wellness channel created by Alisha Williams. This channel will include tutorials, reviews, decor, routines and so much more! If you like what you see, please hit the SUBSCRIBE button and join the family! xo, Alisha
Followers
136.0K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

90%Match Score
Fit for"We are looking for US-based wellness and health influencers to promote beauty supplements aimed at boosting female confidence and promoting self-care. The ideal influencers should have an audience of women aged 20-40 who are interested in wellness, health, and beauty supplements. Content should focus on self-care routines, confidence-boosting tips, and the benefits of beauty supplements."
The influencer's content on lifestyle, beauty, and wellness aligns well with the brand's focus on beauty supplements and self-care. The audience size is substantial.
#3
Zahrraalli
Zahrraalli
@suprzahra
IQ
اي سؤال تلكون جوابه بحسابي بالانستا zhraaljanabi
Followers
439.9K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

90%Match Score
Fit for"We are looking for US-based wellness and health influencers to promote beauty supplements aimed at boosting female confidence and promoting self-care. The ideal influencers should have an audience of women aged 20-40 who are interested in wellness, health, and beauty supplements. Content should focus on self-care routines, confidence-boosting tips, and the benefits of beauty supplements."
This influencer's content on health and wellness aligns well with the brand's focus on beauty supplements and self-care. The audience size is substantial.
#4
Dr Adel | Dermatologist
Dr Adel | Dermatologist
@aamnaadel
GB
Dermatologist spilling☕️ on skin, hair & nails 💞💅🏼 💌 dradel@nodentalent.com
Followers
1.5M
Mega Influencer

Engagement Rate

9999

Last Post

9999 days ago

90%Match Score
Fit for"We are looking for US-based wellness and health influencers to promote beauty supplements aimed at boosting female confidence and promoting self-care. The ideal influencers should have an audience of women aged 20-40 who are interested in wellness, health, and beauty supplements. Content should focus on self-care routines, confidence-boosting tips, and the benefits of beauty supplements."
The influencer's content on dermatology and skincare aligns well with the brand's focus on beauty supplements and self-care. The audience size is substantial.
#5
Cassandra Bankson
Cassandra Bankson
@UCHj2_6e0Y2YdzHZDkkLa53Q
US
Hi! My name is Cassandra & I'm your acne big sister. I'm also a model, published writer, medical esthetician, & skincare expert but I'm not a dermatologist (yet). As someone who has been dealing with acne for 15+ yrs & been in the industry for 10+ yrs, I understand the need for a community that uplifts & guides each other through the ups & downs of our skincare journeys. That's why I created this channel. I work to help educate & empower you to look past the labels & marketing schemes to make more informed decisions when it comes to skincare choices. I love to criticize, scrutinize, demystify the science behind skincare & uncover industry secrets. This vegan & cruelty-free channel is dedicated to my acne cyst-ers, fellow skincare nerds, & all animal-loving Be-YOU-tiful Butterflies. Hit SUBSCRIBE to join our community! Fan Requests/questions → butterfly@cassandrabankson.com Promotional/business inquiries → campaigns@cassandrabankson.com Media/PR → pr@cassandrabankson.com
Followers
2.3M
Mega Influencer

Engagement Rate

9999

Last Post

9999 days ago

90%Match Score
Fit for"We are looking for US-based wellness and health influencers to promote beauty supplements aimed at boosting female confidence and promoting self-care. The ideal influencers should have an audience of women aged 20-40 who are interested in wellness, health, and beauty supplements. Content should focus on self-care routines, confidence-boosting tips, and the benefits of beauty supplements."
The influencer is US-based and focuses on skincare and beauty, which aligns well with the brand's goals. Their content style is suitable for promoting beauty supplements and self-care routines.
#6
Dermguru
Dermguru
@dermguru
US
Dermatologist👩‍⚕️ IG @dermguru 📧dermguru@gushcloud.com
Followers
1.4M
Mega Influencer

Engagement Rate

9999

Last Post

9999 days ago

90%Match Score
Fit for"We are looking for US-based wellness and health influencers to promote beauty supplements aimed at boosting female confidence and promoting self-care. The ideal influencers should have an audience of women aged 20-40 who are interested in wellness, health, and beauty supplements. Content should focus on self-care routines, confidence-boosting tips, and the benefits of beauty supplements."
This influencer is based in the US and focuses on dermatology and skincare, which aligns well with the brand's requirements. The content style and tone are also a good match for promoting beauty supplements and boosting female confidence.