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Brief

"USA based influencers on instagrams that talks about pasta, kitchen and cooking, easy recipes. similar to @yummytoddlerfood"

USA based influencers on instagrams that talks about pasta, kitchen and cooking, easy recipes. similar to @yummytoddlerfood

Research Insight & Analysis

Product Positioning

The user's query suggests a focus on pasta, kitchen and cooking, and easy recipes. This positions the product or service within the culinary and home cooking market. The brand can be positioned as a go-to resource for simple, delicious, and family-friendly recipes, similar to the content provided by @yummytoddlerfood. This positioning appeals to individuals looking for convenient and tasty meal solutions, particularly those who may have limited time or cooking experience.

Target Customers

The ideal customer profile for this brand includes:

  • Busy Parents: Individuals who need quick and easy meal solutions for their families.
  • Young Professionals: People who are new to cooking and looking for simple recipes to try.
  • Health-Conscious Individuals: Those who want to prepare homemade meals to control ingredients and nutrition.
  • Cooking Enthusiasts: Hobbyists who enjoy trying new recipes and kitchen gadgets.

Illustrative examples:

  • A working mom who needs to prepare dinner for her kids after a long day at work.
  • A college student living on their own for the first time and looking for easy meal ideas.
  • A health-conscious individual who prefers homemade meals over takeout.

Potential Influencer Matches

Food Bloggers and Chefs

Influencers who specialize in cooking, recipes, and kitchen tips. They can create engaging content around pasta dishes and easy recipes.

Family and Lifestyle Influencers

These influencers often share content about family life, including meal planning and cooking for kids. They can highlight how the brand's recipes fit into a busy family schedule.

Health and Wellness Influencers

Influencers who focus on healthy eating and nutrition can promote the brand's recipes as healthy and easy meal options.

Micro-Influencers

Smaller influencers with a dedicated following in the cooking and lifestyle niche. They often have high engagement rates and can create authentic content.

Content Creation Ideas

Recipe Tutorials

Step-by-step video tutorials for easy pasta recipes, highlighting the simplicity and deliciousness of the dishes.

Cooking Challenges

Engage followers with cooking challenges, such as creating a meal with limited ingredients or within a specific time frame.

Kitchen Tips and Hacks

Share useful kitchen tips and hacks that make cooking easier and more enjoyable.

User-Generated Content

Encourage followers to share their own pasta recipes and cooking experiences using a branded hashtag.

Live Cooking Sessions

Host live cooking sessions where influencers prepare a recipe in real-time, allowing followers to cook along and ask questions.

By leveraging these content ideas and collaborating with the right influencers, the brand can effectively reach and engage its target audience, driving awareness and interest in its offerings.

Curated Influencer List

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
USA-based cooking and recipe influencers
Campaign Objectives
Looking for USA-based Instagram influencers who focus on pasta, kitchen and cooking, and easy recipes. Ideal influencers should create content similar to @yummytoddlerfood.
Influencer Persona
Micro to macro influencers based in the USA who create content about cooking, kitchen tips, and easy recipes. They should have a strong presence on Instagram and engage with an audience interested in food and cooking.
Content Themes
#EasyRecipes #PastaLovers #HomeCooking
#1
TheseCarbsDontCount
TheseCarbsDontCount
@thesecarbsdontcount
US
🍝 Recipes on insta! Inquiries: hello@thesecarbsdontcount.com 📍BOS
Followers
1.2M
Mega Influencer

Engagement Rate

9999

Last Post

9999 days ago

75%Match Score
Fit for"Looking for USA-based Instagram influencers who focus on pasta, kitchen and cooking, and easy recipes. Ideal influencers should create content similar to @yummytoddlerfood."
This influencer creates content about pasta and cooking, which aligns well with the brand's focus. However, their primary platform is YouTube, not Instagram, which is a key requirement for the brand.
#2
That Recipe US
That Recipe US
@thatrecipe.us
US
Complete and detailed recipes 👇
Followers
1.6M
Mega Influencer

Engagement Rate

9999

Last Post

9999 days ago

70%Match Score
Fit for"Looking for USA-based Instagram influencers who focus on pasta, kitchen and cooking, and easy recipes. Ideal influencers should create content similar to @yummytoddlerfood."
The influencer focuses on cooking and easy recipes, which aligns well with the brand's content ideas. However, their primary platform is YouTube, not Instagram, which is a key requirement for the brand.
#3
Tom Smallwood
Tom Smallwood
@tom.smallwood
AU
I went on MasterChef (for a day) 📩 tomsmallwood@thisisamplify.com
Followers
753.0K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

70%Match Score
Fit for"Looking for USA-based Instagram influencers who focus on pasta, kitchen and cooking, and easy recipes. Ideal influencers should create content similar to @yummytoddlerfood."
This influencer creates content about food and baking, which aligns well with the brand's focus. However, their primary platform is YouTube, not Instagram, which is a key requirement for the brand.
#4
Brooke
Brooke
@mealsandmunchies
US
Meals | Munchies | Motherhood brookestepp@jakerosenentertainment.com
Followers
1.9M
Mega Influencer

Engagement Rate

9999

Last Post

9999 days ago

70%Match Score
Fit for"Looking for USA-based Instagram influencers who focus on pasta, kitchen and cooking, and easy recipes. Ideal influencers should create content similar to @yummytoddlerfood."
The influencer focuses on family dinners and cooking, which aligns well with the brand's content ideas. However, their primary platform is YouTube, not Instagram, which is a key requirement for the brand.
#5
Mae
Mae
@mae_str8backtoherroots
US
Creating a Simple, Slow Life ✝️🌱🏡🍳 ⬇️T-Shirts, Ebooks & Guides⬇️
Followers
885.2K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

65%Match Score
Fit for"Looking for USA-based Instagram influencers who focus on pasta, kitchen and cooking, and easy recipes. Ideal influencers should create content similar to @yummytoddlerfood."
This influencer creates content about cooking and country-style recipes, which aligns well with the brand's focus. However, their primary platform is YouTube, not Instagram, which is a key requirement for the brand.
#6
Foodi_ma
Foodi_ma
@foodi.ma
US
🌮Foodie 🧋Breakfast lunch dinner & drinks 🍔Email: Foodi.ma10@gmail ⬇️Recipes⤵️
Followers
780.9K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

65%Match Score
Fit for"Looking for USA-based Instagram influencers who focus on pasta, kitchen and cooking, and easy recipes. Ideal influencers should create content similar to @yummytoddlerfood."
This influencer creates content about various meals and recipes, which aligns well with the brand's focus. However, their primary platform is YouTube, not Instagram, which is a key requirement for the brand.