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Brief

"USA based influencers on instagrams that talks about motherhood, parenting, kitchen and cooking, easy recipes. similar to @yummytoddlerfood"

USA based influencers on instagrams that talks about motherhood, parenting, kitchen and cooking, easy recipes. similar to @yummytoddlerfood

Research Insight & Analysis

Product Positioning

The user's query suggests a focus on influencers who discuss topics related to motherhood, parenting, kitchen and cooking, and easy recipes. This indicates that the product or service being promoted is likely related to family life, culinary activities, or child-rearing. The brand can be positioned as a helpful resource for parents, particularly mothers, who are looking for practical and enjoyable ways to manage their households, cook nutritious meals, and engage with their children.

Target Customers

The ideal customer profile for this campaign would be:

  • Mothers and Parents: Primarily mothers who are actively involved in parenting and household management.
  • Age Range: Typically between 25-45 years old.
  • Location: Based in the USA.
  • Interests: Cooking, easy recipes, child nutrition, parenting tips, and family activities.
  • Lifestyle: Busy, looking for convenient and effective solutions to everyday challenges.

Illustrative examples of target customers:

  • A working mother who needs quick and healthy meal ideas for her family.
  • A stay-at-home parent looking for engaging activities and recipes to do with their children.
  • Parents who are interested in improving their family's nutrition and overall well-being.

Potential Influencer Matches

Based on the user's requirements, the following types of influencers would be suitable:

  • Parenting Influencers: These influencers share tips and advice on raising children, managing family life, and balancing work and home responsibilities. They can effectively reach parents looking for practical parenting solutions.
  • Food Bloggers/Cooking Influencers: Influencers who focus on easy and healthy recipes, meal planning, and kitchen hacks. They can attract parents who are interested in cooking nutritious meals for their families.
  • Lifestyle Influencers: These influencers cover a broad range of topics, including family life, home organization, and personal well-being. They can appeal to parents looking for holistic lifestyle tips.

Enriching the user's requirements, here are some specific influencer characteristics to consider:

  • Engagement Rate: Look for influencers with high engagement rates to ensure active and interested followers.
  • Content Quality: Influencers who produce high-quality, visually appealing content that aligns with the brand's aesthetic.
  • Authenticity: Influencers who are genuine and relatable, as this builds trust with their audience.

Content Creation Ideas

To align with the brand and have the potential to go viral, consider the following content topics and ideas:

  • Recipe Videos: Short, engaging videos demonstrating easy and healthy recipes that parents can make for their families.
  • Parenting Tips: Practical advice on managing family life, including time-saving hacks, organization tips, and child-rearing strategies.
  • Collaborative Challenges: Partner with influencers to create challenges, such as a week of healthy family dinners or a month of fun family activities, encouraging followers to participate and share their experiences.
  • Behind-the-Scenes: Show behind-the-scenes content of influencers using the product in their daily lives, providing an authentic and relatable perspective.
  • User-Generated Content: Encourage followers to share their own experiences and creations using a branded hashtag, fostering a sense of community and engagement.

By leveraging these content ideas and collaborating with the right influencers, the brand can effectively reach and resonate with its target audience.

Curated Influencer List

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
USA-based motherhood and cooking influencers
Campaign Objectives
Looking for USA-based Instagram influencers who focus on motherhood, parenting, kitchen and cooking, and easy recipes. Ideal influencers should create family-friendly content similar to @yummytoddlerfood.
Influencer Persona
Influencers who are mothers or parenting experts, aged 25-45, based in the USA, and create content around family-friendly recipes and parenting tips.
Content Themes
#MomLife #EasyRecipes #ParentingTips
#1
Cynthia de la Madrid Adriano
Cynthia de la Madrid Adriano
@cynthia_adriano
Mexico
💕| Bienvenidoas a mi Maternidad REAL ✨| MommyBlogger 👦🏻E💙E👦🏼 💌| Collabs DM 🙏🏻| Siempre de la mano de Dios 🏝️| Caribeña de corazón📍Cancún
Followers
22.5K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

50%Match Score
Fit for"Looking for USA-based Instagram influencers who focus on motherhood, parenting, kitchen and cooking, and easy recipes. Ideal influencers should create family-friendly content similar to @yummytoddlerfood."
This influencer focuses on motherhood and parenting, which aligns with the brand's target audience. However, there is no mention of kitchen, cooking, or easy recipes, which are crucial for the campaign.
#2
Despina Apazoglou
Despina Apazoglou
@nanarinia
Greece
Nanarinia aka Despina parenting humor 💫happy to serve 💫mom of two teenagers plus a little one Find me 🔴dapazoglou@gmail.com Blogger of this blog⤵
Followers
4.9K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

50%Match Score
Fit for"Looking for USA-based Instagram influencers who focus on motherhood, parenting, kitchen and cooking, and easy recipes. Ideal influencers should create family-friendly content similar to @yummytoddlerfood."
This influencer focuses on general mom life and parenting, which aligns with the brand's target audience. However, there is no mention of kitchen, cooking, or easy recipes, which are crucial for the campaign.
#3
Millionaire mommy
Millionaire mommy
@kiaracheney
US
No bio yet
Followers
558.4K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

50%Match Score
Fit for"Looking for USA-based Instagram influencers who focus on motherhood, parenting, kitchen and cooking, and easy recipes. Ideal influencers should create family-friendly content similar to @yummytoddlerfood."
This TikTok influencer has a large following and focuses on general mom life, but there is no mention of kitchen, cooking, or easy recipes, which are crucial for the campaign.
#4
Mareike Josefine🧚‍♀️ | Spielideen | Basteln | DIYs ✨
Mareike Josefine🧚‍♀️ | Spielideen | Basteln | DIYs ✨
@mareikejosefine
Germany
💜Beschäftigungsideen für euren Alltag🌈🎨🫧 🩷zweifache Jungsmama✌🏼(2 & 3) 🧡Juristin im Arbeitsrecht ⚖️
Followers
10.1K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

45%Match Score
Fit for"Looking for USA-based Instagram influencers who focus on motherhood, parenting, kitchen and cooking, and easy recipes. Ideal influencers should create family-friendly content similar to @yummytoddlerfood."
This influencer focuses on creative activities for children, which aligns with the parenting aspect but lacks the kitchen and cooking focus required by the brand. Additionally, there is no indication that they are based in the USA.
#5
Gia Oliva
Gia Oliva
@gia.oliva
United States
raising 2 lil’ girlies in📍nyc Purposeful Play & Age appropriate activities meaningful motherhood ✨ Pediatric OT & mompreneur @kidzmnl @handsonmnl
Followers
4.6K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

45%Match Score
Fit for"Looking for USA-based Instagram influencers who focus on motherhood, parenting, kitchen and cooking, and easy recipes. Ideal influencers should create family-friendly content similar to @yummytoddlerfood."
The influencer's content is focused on baby milestones and activities, which aligns with the parenting aspect but lacks the kitchen and cooking focus required by the brand.
#6
24/7 MOMS - Trisha Novotny
24/7 MOMS - Trisha Novotny
@247moms
United States
Making every MOM moment count! Mom of 5 | Speaker | Mom Coach | Unstoppable
Followers
116.6K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

40%Match Score
Fit for"Looking for USA-based Instagram influencers who focus on motherhood, parenting, kitchen and cooking, and easy recipes. Ideal influencers should create family-friendly content similar to @yummytoddlerfood."
This influencer focuses on general mom life and struggles, which does not align with the brand's focus on kitchen and cooking. Additionally, there is no indication that they are based in the USA.