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Brief

"USA based influencers on instagrams that talks about motherhood, parenting, toddelers, teacher gifts and back to school. similar to @whimsicallywonderful content"

USA based influencers on instagrams that talks about motherhood, parenting, toddelers, teacher gifts and back to school. similar to @whimsicallywonderful content

Research Insight & Analysis

Product Positioning

The user's query focuses on finding influencers who discuss topics related to motherhood, parenting, toddlers, teacher gifts, and back-to-school themes. This suggests that the product or service being promoted is likely related to these areas. The brand can be positioned as a family-friendly, educational, and supportive resource for parents, particularly mothers, who are navigating the challenges of raising young children and preparing for school.

Target Customers

The ideal customer profile includes:

  • Mothers and Parents: Primarily based in the USA, who are actively seeking advice, tips, and products related to parenting, child development, and education.
  • Parents of Toddlers: Those with children in the toddler age range who are looking for products and advice specific to this developmental stage.
  • Parents Preparing for School: Those who are interested in back-to-school products, teacher gifts, and educational resources.
  • Educators and Caregivers: Teachers and caregivers who are looking for gift ideas and resources to support their work with young children.

Illustrative examples:

  • A mother of a 3-year-old looking for educational toys and activities.
  • A parent preparing their child for the first day of kindergarten.
  • A teacher seeking thoughtful gifts for their colleagues or classroom resources.

Potential Influencer Matches

Based on the user's requirements, the following types of influencers would be suitable:

  1. Parenting Influencers: These influencers share content about their experiences with parenting, tips, and product recommendations. They can effectively reach parents looking for relatable and practical advice.
  2. Mommy Bloggers: Influencers who focus on motherhood, sharing their journey, challenges, and solutions. They often have a loyal following of other mothers.
  3. Educational Influencers: Teachers or educators who share content about teaching, classroom management, and educational products. They can reach both parents and fellow educators.
  4. Lifestyle Influencers: Those who cover a broad range of topics, including family life, home organization, and back-to-school preparations. They can appeal to a wider audience.

Content Creation Ideas

To align with the brand and have the potential to go viral, consider the following content topics and ideas:

  1. Back-to-School Tips and Hacks: Create content that provides practical advice for parents preparing their children for school, including organization tips, lunchbox ideas, and morning routines.
  2. Teacher Gift Guides: Develop posts or videos showcasing unique and thoughtful gift ideas for teachers, which can be shared around key times like the start of the school year or holidays.
  3. Toddler Activities and Learning: Share engaging and educational activities for toddlers that parents can do at home, highlighting any products that support these activities.
  4. Motherhood Stories and Support: Encourage influencers to share personal stories about their motherhood journey, creating a sense of community and support among their followers.
  5. Product Reviews and Giveaways: Partner with influencers to review your products and host giveaways, increasing engagement and visibility.

By leveraging these content ideas and collaborating with the right influencers, the brand can effectively reach and resonate with its target audience.

Curated Influencer List

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
USA-based motherhood and parenting influencers
Campaign Objectives
Looking for USA-based Instagram influencers who create content about motherhood, parenting, toddlers, teacher gifts, and back-to-school topics. Ideal influencers should have a similar content style to @whimsicallywonderful.
Influencer Persona
Influencers who are mothers or parenting experts, aged 25-45, based in the USA, and active on Instagram. They should create content related to motherhood, parenting, toddlers, teacher gifts, and back-to-school topics.
Content Themes
#MomLife #ParentingTips #BackToSchool
#1
Mareike Josefine🧚‍♀️ | Spielideen | Basteln | DIYs ✨
Mareike Josefine🧚‍♀️ | Spielideen | Basteln | DIYs ✨
@mareikejosefine
Germany
💜Beschäftigungsideen für euren Alltag🌈🎨🫧 🩷zweifache Jungsmama✌🏼(2 & 3) 🧡Juristin im Arbeitsrecht ⚖️
Followers
10.1K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

65%Match Score
Fit for"Looking for USA-based Instagram influencers who create content about motherhood, parenting, toddlers, teacher gifts, and back-to-school topics. Ideal influencers should have a similar content style to @whimsicallywonderful."
The influencer's content is highly relevant to motherhood and parenting, and they use Instagram. However, the lack of location and follower count information makes it challenging to fully assess their fit.
#2
Schlaffi and friends
Schlaffi and friends
@duck.linx
Germany
Just some cute ducks that are not trying to attempt world domination. Are they? Schlaffi, Schelmi, Strolchi, Schluri, Schlingel and Daisy.
Followers
18.7K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

65%Match Score
Fit for"Looking for USA-based Instagram influencers who create content about motherhood, parenting, toddlers, teacher gifts, and back-to-school topics. Ideal influencers should have a similar content style to @whimsicallywonderful."
The influencer's content is relevant to motherhood and parenting, and they use Instagram. However, the lack of location and follower count information makes it challenging to fully assess their fit.
#3
Health DIY - Natural Remedies
Health DIY - Natural Remedies
@health.doityourself
💙DO IT Yourself Remedies 🍓 Daily tips 🍋 Great advice 👇👇👇
Followers
2.0M
Mega Influencer

Engagement Rate

9999

Last Post

9999 days ago

65%Match Score
Fit for"Looking for USA-based Instagram influencers who create content about motherhood, parenting, toddlers, teacher gifts, and back-to-school topics. Ideal influencers should have a similar content style to @whimsicallywonderful."
The influencer's content is relevant to motherhood and parenting, and they use Instagram. However, the lack of location and follower count information makes it challenging to fully assess their fit.
#4
Brooke Weinstein | Neuro-Sensory Based Parenting
Brooke Weinstein | Neuro-Sensory Based Parenting
@brookeweinst
United States
Widowed mom of 2 Top 10 US podcast THRIVE Like a Parent Train your brain to HEAL anxiety, trauma, and chronic stress through nervous system regulation
Followers
935.1K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

65%Match Score
Fit for"Looking for USA-based Instagram influencers who create content about motherhood, parenting, toddlers, teacher gifts, and back-to-school topics. Ideal influencers should have a similar content style to @whimsicallywonderful."
The influencer's content is relevant to parenting and motherhood, and they use Instagram. However, the lack of location and follower count information makes it challenging to fully assess their fit.
#5
Jessica Jocelyn
Jessica Jocelyn
@letters.to.anna
United States
neurodivergent mom with poems to help you heal ✨printable poems now available✨ find my books & Etsy here 👇🏼
Followers
187.4K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

65%Match Score
Fit for"Looking for USA-based Instagram influencers who create content about motherhood, parenting, toddlers, teacher gifts, and back-to-school topics. Ideal influencers should have a similar content style to @whimsicallywonderful."
The influencer's content is relevant to motherhood and parenting, and they use Instagram. However, the lack of location and follower count information makes it challenging to fully assess their fit.
#6
Stephanie Buckley | Dublin, Ireland
Stephanie Buckley | Dublin, Ireland
@eatsleepchicblog
Ireland
🗺️Uncovering the BEST of Ireland 🇮🇪 👨‍👩‍👦‍👦Family Travel Inspiration ✈️ 🍽Recipes & Restaurant Recs #coeliac PR➡️eatsleepchic@gmail.com AwardWinning 🥇
Followers
38.9K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

60%Match Score
Fit for"Looking for USA-based Instagram influencers who create content about motherhood, parenting, toddlers, teacher gifts, and back-to-school topics. Ideal influencers should have a similar content style to @whimsicallywonderful."
The influencer's content is relevant to family activities and parenting, which aligns with the brand's target audience. However, the lack of location and follower count information limits the ability to fully evaluate their suitability.