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Brief

"im looking for INSTAGRAM influencer with mostly usa audience, between 30k - 300K followers on INSTAGRAM that talks about kids, ready to camp, back to school, mom hacks..."

im looking for INSTAGRAM influencer with mostly usa audience, between 30k - 300K followers on INSTAGRAM that talks about kids, ready to camp, back to school, mom hacks...

Research Insight & Analysis

Product Positioning

The user's query suggests a focus on products or services related to children, camping, back-to-school preparations, and mom hacks. These categories indicate a market that values practicality, convenience, and family-oriented solutions. The brand can be positioned as a go-to resource for parents looking for innovative and helpful products that make parenting easier and more enjoyable. Emphasizing quality, safety, and ease of use will resonate well with the target audience.

Target Customers

The ideal customer profile includes:

  • Parents with young children: These customers are likely looking for products that can simplify their daily routines, provide educational value, or enhance their children's experiences.
  • Moms who are active on social media: They are interested in discovering new hacks, tips, and products that can make their lives easier.
  • Families who enjoy outdoor activities: This segment is interested in camping gear and outdoor products that are family-friendly and easy to use.
  • Parents preparing for the school year: They are looking for back-to-school essentials that are practical, durable, and stylish.

Illustrative examples:

  • A mom of two young children who follows parenting blogs and Instagram accounts for tips and product recommendations.
  • A family that enjoys weekend camping trips and is always on the lookout for new gear that can make their adventures more comfortable.
  • Parents who are preparing their kids for the new school year and are interested in products that can help with organization and learning.

Potential Influencer Matches

Based on the user's requirements, the following types of influencers would be suitable:

  • Parenting Influencers: These influencers share content related to parenting tips, product reviews, and family life. They can effectively promote products related to kids, mom hacks, and back-to-school essentials.
  • Lifestyle Influencers: Influencers who focus on family lifestyle, including home organization, daily routines, and family activities. They can highlight products that make parenting easier and more enjoyable.
  • Outdoor and Adventure Influencers: Influencers who share content about camping, hiking, and outdoor activities. They can promote camping gear and products that are suitable for family adventures.
  • Educational Influencers: Influencers who focus on educational content for children, including learning tools, books, and school supplies. They can promote back-to-school products and educational resources.

Content Creation Ideas

To align with the brand and have the potential to go viral, consider the following content topics and ideas:

  • Product Reviews and Demonstrations: Influencers can create detailed reviews and demonstrations of the products, showcasing their features and benefits in real-life scenarios.
  • How-To Guides and Tutorials: Content that provides step-by-step guides on using the products, such as organizing a child's school supplies or setting up a family camping trip.
  • Day-in-the-Life Vlogs: Influencers can share a day-in-the-life vlog that incorporates the products, showing how they fit into their daily routines and make life easier.
  • Giveaways and Contests: Hosting giveaways and contests can generate excitement and engagement. Influencers can encourage their followers to participate by sharing their own mom hacks or camping tips.
  • Collaborative Content: Partnering with multiple influencers to create collaborative content, such as a series of posts or videos that cover different aspects of parenting, camping, and back-to-school preparations.

By leveraging these content ideas and collaborating with the right influencers, the brand can effectively reach and engage its target audience, driving awareness and sales.

Curated Influencer List
#1
momlife_of1💕
momlife_of1💕
@momlife_of1
US
Relatable Non-Aesthetic mom💕 📧 leilaandadil@outlook.com
Followers
70.5K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

50%Match Score
Fit for"Seeking Instagram influencers with 30K-300K followers, primarily USA-based, who create content about kids, camping, back-to-school, and mom hacks. Ideal influencers should have a strong engagement rate and a predominantly USA audience."
This influencer focuses on relatable mom content, which aligns well with the brand's target audience. However, their primary platform is YouTube, not Instagram, which does not meet the brand's requirement.
#2
Shannan Panganiban
Shannan Panganiban
@faithfullyshannan
US
🌿HOMESCHOOL MOM OF 4 ✨ Shannan@faithfullybeautiful.com
Followers
27.3K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

50%Match Score
Fit for"Seeking Instagram influencers with 30K-300K followers, primarily USA-based, who create content about kids, camping, back-to-school, and mom hacks. Ideal influencers should have a strong engagement rate and a predominantly USA audience."
This influencer focuses on homeschooling and family life, which aligns well with the brand's target audience. However, their primary platform is YouTube, not Instagram, which does not meet the brand's requirement.
#3
Ebony | Mum to 3 🫶
Ebony | Mum to 3 🫶
@ebony_andthreeboysx
GB
UK | Mum of 3 👩🏻 Kids fashion🛍️ Family life 🫶 ebonycrawford03@hotmail.com
Followers
61.0K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

50%Match Score
Fit for"Seeking Instagram influencers with 30K-300K followers, primarily USA-based, who create content about kids, camping, back-to-school, and mom hacks. Ideal influencers should have a strong engagement rate and a predominantly USA audience."
This influencer is a mother and focuses on family life and kids' fashion, which aligns well with the brand's target audience. However, their primary platform is YouTube, not Instagram, which does not meet the brand's requirement.
#4
Moms Love Hacks
Moms Love Hacks
@momslovehacks
United States
✨ Finding all of the tips and tricks across the internet to help make motherhood easier and more fun✨ 💌 momslovehacks@gmail.com
Followers
468.3K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

45%Match Score
Fit for"Seeking Instagram influencers with 30K-300K followers, primarily USA-based, who create content about kids, camping, back-to-school, and mom hacks. Ideal influencers should have a strong engagement rate and a predominantly USA audience."
This influencer has a strong focus on parenting and mom hacks, but they are on YouTube and exceed the follower count range specified by the brand.
#5
The YAYsayers
The YAYsayers
@emerald_outlaw
US
Creating YAYdays 💖 At Home and On-the-Go emeraldoutlaw.contact@gmail.com
Followers
1.7M
Mega Influencer

Engagement Rate

9999

Last Post

9999 days ago

45%Match Score
Fit for"Seeking Instagram influencers with 30K-300K followers, primarily USA-based, who create content about kids, camping, back-to-school, and mom hacks. Ideal influencers should have a strong engagement rate and a predominantly USA audience."
The influencer's content on lifestyle and family activities aligns well with the brand's focus. However, their primary platform is YouTube.
#6
Aurelie Erikson
Aurelie Erikson
@aurelie.erikson
United States
little bits of magic! 🪩 ~ fav finds, diy’s, holiday celebrations, fashion, & my love for home decor. 🎀 nor cal ☁️ aurelieerikson@gmail.com
Followers
334.9K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

45%Match Score
Fit for"Seeking Instagram influencers with 30K-300K followers, primarily USA-based, who create content about kids, camping, back-to-school, and mom hacks. Ideal influencers should have a strong engagement rate and a predominantly USA audience."
This influencer has a strong focus on family and lifestyle content, but they are on YouTube and exceed the follower count range specified by the brand.