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Brief

"USA based influencers on instagrams that talks about home and office organizing. simmilar to: https://www.instagram.com/hannahkirkmanhome/reels/#"

USA based influencers on instagrams that talks about home and office organizing. simmilar to: https://www.instagram.com/hannahkirkmanhome/reels/#

Research Insight & Analysis

Product Positioning

The user's query focuses on finding USA-based Instagram influencers who talk about home and office organizing. This suggests that the product or service being promoted is likely related to home and office organization solutions. This could include products like storage solutions, organizational tools, furniture, or even services like professional organizing.

In the existing market, home and office organization is a growing niche, especially with the increasing trend of remote work and the desire for aesthetically pleasing and functional living spaces. Positioning the product as a solution that enhances productivity, reduces clutter, and improves the overall aesthetic of home and office spaces can be highly effective.

Target Customers

The ideal customer profile for home and office organizing products or services would include:

  • Remote Workers: Individuals who work from home and need organized and efficient workspaces.
  • Homeowners and Renters: People looking to optimize their living spaces for better functionality and aesthetics.
  • Small Business Owners: Entrepreneurs who need organized office spaces to enhance productivity.
  • Parents: Families looking to create organized and clutter-free environments for their children.

Illustrative examples:

  • A freelance graphic designer working from a home office who needs storage solutions for art supplies.
  • A busy parent looking to organize their children's playroom.
  • A small business owner setting up a new office space and needing efficient storage solutions.

Potential Influencer Matches

Based on the target customers, the following types of influencers would be suitable for promoting home and office organizing products:

  • Home Organization Experts: Influencers who specialize in home organization tips and tricks. They can demonstrate how the product can be used to create organized and aesthetically pleasing spaces.
  • Interior Designers: Influencers who focus on interior design and home decor. They can showcase how the product fits into various design styles and enhances the overall look of a space.
  • Productivity Coaches: Influencers who provide tips on productivity and time management. They can highlight how an organized workspace can boost productivity.
  • DIY and Craft Enthusiasts: Influencers who enjoy DIY projects and crafts. They can create content around organizing craft supplies and tools using the product.

Content Creation Ideas

To effectively promote home and office organizing products, consider the following content topics and ideas:

  • Before and After Transformations: Showcasing dramatic transformations of cluttered spaces into organized and functional areas using the product.
  • Organizing Tips and Hacks: Sharing practical tips and hacks for organizing different areas of the home or office.
  • Product Demonstrations: Creating videos or reels that demonstrate how to use the product effectively.
  • Customer Testimonials: Featuring satisfied customers who have successfully used the product to organize their spaces.
  • Collaborative Giveaways: Partnering with influencers for giveaways to increase engagement and reach a wider audience.
  • Seasonal Organization: Creating content around seasonal organization, such as spring cleaning or back-to-school organization tips.

By leveraging these content ideas and collaborating with the right influencers, the marketing campaign can effectively reach and engage the target audience, driving awareness and sales for the home and office organizing products.

Curated Influencer List

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
USA home and office organizing influencers
Campaign Objectives
Looking for USA-based Instagram influencers who specialize in home and office organizing. Ideal influencers should create content around organizing tips, hacks, and product recommendations for both home and office settings. Influencers similar to Hannah Kirkman Home are preferred.
Influencer Persona
Influencers who focus on home and office organization, primarily based in the USA. They should have a strong presence on Instagram and create engaging content related to organizing tips and products.
Content Themes
#homeorganization #officeorganization #organizingtips
#1
Bohemian Decor ❤️
Bohemian Decor ❤️
@bohotribex
Inspiration for your heart and home 🏡 Enter our shop 👇
Followers
684.0K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

75%Match Score
Fit for"Looking for USA-based Instagram influencers who specialize in home and office organizing. Ideal influencers should create content around organizing tips, hacks, and product recommendations for both home and office settings. Influencers similar to Hannah Kirkman Home are preferred."
This Instagram influencer focuses on home organization and cleaning, which aligns well with the brand's content ideas. However, their follower count is not provided, making it difficult to assess their reach.
#2
Melissa Manzardo Hryszko
Melissa Manzardo Hryszko
@verandaestatehomes
Followers
0
Nano Influencer

Engagement Rate

9999

70%Match Score
Fit for"Looking for USA-based Instagram influencers who specialize in home and office organizing. Ideal influencers should create content around organizing tips, hacks, and product recommendations for both home and office settings. Influencers similar to Hannah Kirkman Home are preferred."
This Instagram influencer specializes in home organization and provides detailed content that aligns well with the brand's desired style and content ideas. However, their follower count is not provided, which makes it difficult to assess their reach.
#3
Dina santos
Dina santos
@dina.sweethome.style_
Australia
*CREATIVE HOME STYLING *EMAIL/DM TO COLLAB *HOME HACKS ,DIY *LIFESTYLE & MORE *INTERIOR STYLIST *HOME/PRODUCT STYLING SERVICES *@thornior creator
Followers
109.3K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

70%Match Score
Fit for"Looking for USA-based Instagram influencers who specialize in home and office organizing. Ideal influencers should create content around organizing tips, hacks, and product recommendations for both home and office settings. Influencers similar to Hannah Kirkman Home are preferred."
This Instagram influencer focuses on home organization and provides detailed content that aligns well with the brand's desired style and content ideas. However, their follower count is not provided, which makes it difficult to assess their reach.
#4
Julianna | Amazon Finds
Julianna | Amazon Finds
@julianna_claire
US
AMAZON Finds + Romanticizing every day moments 🤍 ALL my finds here 👇🏻
Followers
2.7M
Mega Influencer

Engagement Rate

9999

Last Post

9999 days ago

60%Match Score
Fit for"Looking for USA-based Instagram influencers who specialize in home and office organizing. Ideal influencers should create content around organizing tips, hacks, and product recommendations for both home and office settings. Influencers similar to Hannah Kirkman Home are preferred."
This influencer has a large following and focuses on home organization, but they are primarily active on TikTok. The brand is specifically looking for Instagram influencers.
#5
Melissa Fakler
Melissa Fakler
@melissa_fakler
US
MelissaFakler@outlook.com Happy you're here! 🤍 ↓ MY AMAZON & LINKS BELOW ↓
Followers
175.0K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

55%Match Score
Fit for"Looking for USA-based Instagram influencers who specialize in home and office organizing. Ideal influencers should create content around organizing tips, hacks, and product recommendations for both home and office settings. Influencers similar to Hannah Kirkman Home are preferred."
This influencer focuses on home organization and has a significant following on TikTok. However, the brand is looking for Instagram influencers, making this influencer a less ideal fit.
#6
Marilyn__442
Marilyn__442
@marilyn__442
US
✨Home decor✨ 🌻DIY’s🌻 🌸Organization tips🌸 🌹Amazon finds🌹 💖Crochet lover💖
Followers
791.0K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

55%Match Score
Fit for"Looking for USA-based Instagram influencers who specialize in home and office organizing. Ideal influencers should create content around organizing tips, hacks, and product recommendations for both home and office settings. Influencers similar to Hannah Kirkman Home are preferred."
This influencer focuses on home organization and has a significant following on TikTok. However, the brand is looking for Instagram influencers, making this influencer a less ideal fit.