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Brief

"USA influencers on instagram or tiktok with more than 50K followers but under 100K. Their audience has to be mostly from the USA. that talk about gifts ideas, amazon reviews and kitchen decor"

USA influencers on instagram or tiktok with more than 50K followers but under 100K. Their audience has to be mostly from the USA. that talk about gifts ideas, amazon reviews and kitchen decor

Research Insight & Analysis

or service being promoted is likely related to home goods, kitchen accessories, or giftable items available on Amazon. The brand can be positioned as a go-to source for high-quality, stylish, and practical kitchen decor and gift ideas, leveraging the trust and reach of influencers to highlight product features, usability, and aesthetic appeal.

Target Customers

The ideal customer profile for this campaign would be:

  • Demographics: Primarily adults aged 25-45, predominantly female, who are interested in home decor, cooking, and online shopping.
  • Geographics: Based in the USA, as the audience needs to be mostly from the USA.
  • Psychographics: Individuals who enjoy decorating their homes, cooking, and finding unique and practical gift ideas. They are likely to be active on social media platforms like Instagram and TikTok and trust influencer recommendations for product purchases.

Illustrative examples:

  • A 30-year-old woman who loves to cook and frequently updates her kitchen decor.
  • A 40-year-old man looking for unique gift ideas for his family and friends.
  • A young couple setting up their first home and looking for stylish and functional kitchen accessories.

Potential Influencer Matches

Based on the user's requirements, the ideal influencers would be:

  • Micro-Influencers: Influencers with 50K-100K followers who have a strong engagement rate and a loyal following. They are more likely to have a personal connection with their audience, which can lead to higher trust and conversion rates.
  • Content Focus: Influencers who regularly post about gift ideas, Amazon product reviews, and kitchen decor. This ensures that their audience is already interested in these topics.
  • Geographic Focus: Influencers whose audience is primarily based in the USA to ensure the campaign reaches the target market.

Content Creation Ideas

To maximize the impact of the campaign, consider the following content ideas:

  • Unboxing and Reviews: Influencers can create unboxing videos and detailed reviews of the products, highlighting their features, usability, and aesthetic appeal. This can be done through Instagram Stories, IGTV, or TikTok videos.
  • Gift Guides: Influencers can create gift guide posts or videos, showcasing the products as perfect gift ideas for various occasions like birthdays, holidays, or housewarming parties.
  • Kitchen Decor Tips: Influencers can share tips and ideas on how to incorporate the products into kitchen decor, providing inspiration and practical advice to their followers.
  • Amazon Finds: Influencers can create content around their favorite Amazon finds, including the promoted products, and share why they love them and how they use them in their daily lives.
  • Giveaways and Contests: Organize giveaways or contests in collaboration with influencers to increase engagement and reach. Followers can participate by liking, commenting, and sharing the post, which can help in gaining more visibility.

By leveraging these content ideas, the campaign can effectively reach and engage the target audience, driving awareness and sales for the promoted products.

Curated Influencer List

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
USA influencers for gift ideas and kitchen decor
Campaign Objectives
Looking for USA-based influencers on Instagram or TikTok with 50K-100K followers. Ideal influencers should focus on gift ideas, Amazon reviews, and kitchen decor. The audience should be primarily from the USA.
Influencer Persona
Micro-influencers in the USA who create content about gift ideas, Amazon reviews, and kitchen decor.
Content Themes
#GiftIdeas #AmazonReviews #KitchenDecor
#1
TheShannyKate
TheShannyKate
@theshannykate
US
Elevating your Home w/Style- Unique Home Finds, Easy DIYs & Organizing Guru.
Followers
63.4K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

85%Match Score
Fit for"Looking for USA-based influencers on Instagram or TikTok with 50K-100K followers. Ideal influencers should focus on gift ideas, Amazon reviews, and kitchen decor. The audience should be primarily from the USA."
This influencer's content on home style, DIYs, and organizing aligns well with the brand's focus on kitchen decor and gift ideas. Their follower count is within the desired range.
#2
That Practical Mom
That Practical Mom
@UCeDNVLP9jf9a2BDaLUQC7YA
US
WELCOME to That Practical Mom! Helping other moms simplify the everyday chaos of life. From realistic organization to attainable productivity to money-saving tips to honest motherhood. WHO IS KALLIE? Hey! I'm Kallie Branciforte AKA That Practical Mom. I'm a teacher turned blogger turned YouTuber (it's a long story). I live in Connecticut with my husband, our 3 kids (Miles, 5 and Finley, 3 and Tate, 1), and our French Bulldog Olive. For a lot of my life, I struggled with many things that I know many people do like: organization, keeping a tidy home, productivity, budgeting, and so on. Then I became a mom and it all became even harder! So I was on a quest to figure it out. Age and motherhood have taught me some really valuable lessons that allow me to be more productive, keep a cleaner home with less time, and live a more frugal life, and I love to share all that with you.
Followers
1.1M
Mega Influencer

Engagement Rate

9999

Last Post

9999 days ago

75%Match Score
Fit for"Looking for USA-based influencers on Instagram or TikTok with 50K-100K followers. Ideal influencers should focus on gift ideas, Amazon reviews, and kitchen decor. The audience should be primarily from the USA."
This influencer focuses on helping moms with organization, productivity, and budgeting, which aligns well with the brand's focus on kitchen decor and gift ideas. However, their follower count exceeds the desired range.
#3
Tina’s Party
Tina’s Party
@tinaholbrookscott
US
A Southern Mom that loves traveling, crafts, cooking & my family! ❤️
Followers
112.5K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

70%Match Score
Fit for"Looking for USA-based influencers on Instagram or TikTok with 50K-100K followers. Ideal influencers should focus on gift ideas, Amazon reviews, and kitchen decor. The audience should be primarily from the USA."
This influencer focuses on traveling, crafts, cooking, and family, which aligns well with the brand's interest in kitchen decor and gift ideas. However, their follower count exceeds the desired range.
#4
Cheysingh
Cheysingh
@UC3DODkYOU09yc1fi-saLhjQ
Home cook & Recipe Developer. Sharing easy to follow recipes, lunches I pack my husband and toddlers, and the occasional sass. Email: Chey.r.Singh@gmail.com TikTok: @cheysingh 950k+ Instagram: @cheysingh 203k+ Facebook 283k+
Followers
190.0K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

60%Match Score
Fit for"Looking for USA-based influencers on Instagram or TikTok with 50K-100K followers. Ideal influencers should focus on gift ideas, Amazon reviews, and kitchen decor. The audience should be primarily from the USA."
The influencer focuses on home cooking and recipes, which aligns with the brand's interest in kitchen decor and gift ideas. However, their primary platform is YouTube, not Instagram or TikTok.
#5
SunsetGiftBox
SunsetGiftBox
@sunsetgiftbox
US
Thoughtful selection of heartwarming gifts 🎁 Etsy: sunsetgiftboxes.etsy.com
Followers
3.6K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

55%Match Score
Fit for"Looking for USA-based influencers on Instagram or TikTok with 50K-100K followers. Ideal influencers should focus on gift ideas, Amazon reviews, and kitchen decor. The audience should be primarily from the USA."
The influencer's focus on heartwarming gifts aligns well with the brand's interest in gift ideas. However, their follower count is below the desired range.
#6
em davies
em davies
@emdavies___
US
@studioprecinct grwm + outfits + 🤰🏼 mama to be emily-davies@live.com
Followers
95.0K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

50%Match Score
Fit for"Looking for USA-based influencers on Instagram or TikTok with 50K-100K followers. Ideal influencers should focus on gift ideas, Amazon reviews, and kitchen decor. The audience should be primarily from the USA."
The influencer's content on GRWM and outfits does not align with the brand's focus on kitchen decor and gift ideas. However, their follower count is within the desired range.