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Brief

"im looking for INSTAGRAM influencer from USA with mostly usa audience, between 30k - 300K followers on INSTAGRAM that talks about kids, ready to camp, back to school, mom hacks..."

im looking for INSTAGRAM influencer from USA with mostly usa audience, between 30k - 300K followers on INSTAGRAM that talks about kids, ready to camp, back to school, mom hacks...

Research Insight & Analysis

Product Positioning

The user's query suggests a focus on products or services related to children, camping, back-to-school preparations, and mom hacks. These categories indicate a family-oriented brand that aims to provide practical solutions for parents, particularly mothers, who are managing the needs of their children. The brand can be positioned as a go-to resource for parents looking for innovative, practical, and engaging products or tips that make parenting easier and more enjoyable.

Target Customers

The ideal customer profile for this brand would be:

  • Parents, particularly mothers: Primarily based in the USA, aged between 25-45 years, who are active on Instagram.
  • Families with young children: Parents who are preparing for back-to-school seasons, family camping trips, or looking for everyday parenting hacks.
  • Engaged and active social media users: Individuals who follow parenting, lifestyle, and family-oriented content on Instagram.

Illustrative examples:

  • A 32-year-old mother of two who follows Instagram accounts for parenting tips and product recommendations.
  • A 40-year-old father who enjoys camping with his family and looks for gear and tips online.
  • A 28-year-old first-time mom who is preparing for her child's first school year and seeks advice on Instagram.

Potential Influencer Matches

Based on the user's requirements, the following types of influencers would be suitable:

  • Parenting Influencers: These influencers share content about their daily lives as parents, including tips, product reviews, and personal stories. They can effectively reach parents looking for relatable and practical advice.
  • Lifestyle and Family Bloggers: Influencers who focus on family activities, including camping trips and back-to-school preparations. They often share detailed reviews and experiences that resonate with other parents.
  • Mom Hack Experts: Influencers who specialize in sharing clever and practical tips for making parenting easier. Their content is often highly engaging and shareable.

Enriched requirements:

  • Influencers should have a follower count between 30k - 300k.
  • They should have a predominantly USA-based audience.
  • Their content should focus on kids, camping, back-to-school, and mom hacks.

Content Creation Ideas

To align with the brand and have the potential to go viral, consider the following content topics and ideas:

  • Back-to-School Essentials: Influencers can create posts or stories showcasing must-have products for the new school year, including reviews and personal experiences.
  • Camping with Kids: Content that provides tips and tricks for successful family camping trips, including packing lists, safety tips, and fun activities for kids.
  • Mom Hacks: Share clever and practical hacks that make everyday parenting tasks easier, such as organizing school supplies, meal prepping, or managing time effectively.
  • Interactive Challenges: Create engaging challenges or contests that encourage followers to share their own tips or experiences related to the brand's focus areas, using a specific hashtag.

By leveraging these content ideas, the brand can create a strong presence on Instagram and effectively reach its target audience through relevant and engaging influencer collaborations.

Curated Influencer List

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
USA Instagram influencers for moms and kids
Campaign Objectives
Seeking USA-based Instagram influencers with 30K-300K followers who focus on kids, camping, back to school, and mom hacks. Ideal influencers should have a predominantly USA audience.
Influencer Persona
Micro to mid-tier influencers who are moms or parenting experts, based in the USA, and create content around kids, camping, back to school, and mom hacks.
Content Themes
#MomHacks #BackToSchool #FamilyCamping
#1
Bumps and Bottles | Parenting Products, Tips, and Hacks
Bumps and Bottles | Parenting Products, Tips, and Hacks
@bumpsandbottles
United States
🖤 Sharing Parenting Products & Mom Hacks 🛒 Discover Must-Have Kids’ Gear & Toys 🌈 Also at @prettypretendplay for Toy Fun 💌 Mallory@socialxtalent.com
Followers
130.6K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

50%Match Score
Fit for"Seeking USA-based Instagram influencers with 30K-300K followers who focus on kids, camping, back to school, and mom hacks. Ideal influencers should have a predominantly USA audience."
This Instagram influencer aligns well with the brand's focus on mom hacks and parenting tips, but the follower count is not provided.
#2
REBELSTORK
REBELSTORK
@rebelstork
Canada
Parent Lighter™ #rebelstorkit Baby Gear Marketplace 🇨🇦🇺🇸 💁🏼‍♀️Founded 🌎Certified BCorp 🦉Powered by REV™ ⬇️Shop the best brands & prices
Followers
140.2K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

50%Match Score
Fit for"Seeking USA-based Instagram influencers with 30K-300K followers who focus on kids, camping, back to school, and mom hacks. Ideal influencers should have a predominantly USA audience."
This Instagram account aligns well with the brand's focus on mom hacks and parenting tips, but the follower count is not provided.
#3
Moms Love Hacks
Moms Love Hacks
@momslovehacks
United States
✨ Finding all of the tips and tricks across the internet to help make motherhood easier and more fun✨ 💌 momslovehacks@gmail.com
Followers
468.3K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

50%Match Score
Fit for"Seeking USA-based Instagram influencers with 30K-300K followers who focus on kids, camping, back to school, and mom hacks. Ideal influencers should have a predominantly USA audience."
This Instagram account aligns well with the brand's focus on mom hacks and parenting tips, but the follower count is not provided.
#4
Whitney Barr / Post Partum PT / Coach / Your Biggest Hype Girl
Whitney Barr / Post Partum PT / Coach / Your Biggest Hype Girl
@fitbywhit
United States
Laughing our way through motherhood 🤱as we get HEALTHY together Giving all the F’s 🙌 (Fitness, Food, Family, Faith, Financial Freedom, and Fun!)
Followers
71.3K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

50%Match Score
Fit for"Seeking USA-based Instagram influencers with 30K-300K followers who focus on kids, camping, back to school, and mom hacks. Ideal influencers should have a predominantly USA audience."
This Instagram influencer aligns well with the brand's focus on mom hacks and parenting tips, but the follower count is not provided.
#5
The Vincent Fam
The Vincent Fam
@UCqN7YtLtVDAbenf9OWQXW8w
My name is Kamry, I’m a wife and a stay at home mama to our three beautiful children (all under the age of four. I’m a firm believer in Jesus Christ and I try my best to live my life to honor and glorify his name. I love cooking up good food, being outdoors, and drinking lots of coffee! Being a stay at home mama is something I always dreamed about as a little girl. Now I get to live out that dream each day and I couldn’t be happier! My husband and I were blessed with twin girls in July of 2018. A short six months later we were surprised to find out baby number three was on the way. Our sweet baby boy was born in October of 2019. Our hands my be full but our hearts are even fuller. The Lord has blessed our family abundantly.
Followers
132.0K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

15%Match Score
Fit for"Seeking USA-based Instagram influencers with 30K-300K followers who focus on kids, camping, back to school, and mom hacks. Ideal influencers should have a predominantly USA audience."
This influencer is on YouTube and does not meet the platform requirement.
#6
At Home With Shannon
At Home With Shannon
@UCFtGHlgFmP6wDWPMb9pcyLg
US
Welcome to our Family!! Super Simple Mom Hacks, Recipe, Traditions and Fun Family Ideas to make YOUR life easier ! #momhacks #familyfun TikTok @athomewithshannon IG @athomewith.shannon Collabs : Shannon@a3artistsagency.com
Followers
145.0K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

15%Match Score
Fit for"Seeking USA-based Instagram influencers with 30K-300K followers who focus on kids, camping, back to school, and mom hacks. Ideal influencers should have a predominantly USA audience."
This influencer is on YouTube and does not meet the platform requirement.