MyInfluencer
Brief

"USA micro influencers under 100K that talk about kids, and back to school"

USA micro influencers for kids and back-to-school

Research Insight & Analysis

Product Positioning

The user's query indicates a focus on the back-to-school market, specifically targeting kids. This suggests that the product or service being promoted is likely related to school supplies, clothing, educational tools, or other items that are essential for children returning to school. Positioning the product in this market involves emphasizing its utility, quality, and appeal to both children and their parents. Highlighting features such as durability, affordability, and trendiness can make the product stand out.

Target Customers

The ideal customer profile for this campaign includes:

  • Parents of school-aged children: These are the primary buyers who are looking for products that will help their children succeed in school.
  • Children and teenagers: While they may not be the direct purchasers, their preferences and opinions significantly influence buying decisions.
  • Teachers and educators: They can also be influential in recommending products to parents and students.

Illustrative examples:

  • A mother of a 7-year-old looking for durable and stylish backpacks.
  • A father of a teenager searching for the latest tech gadgets for school.
  • A teacher recommending educational tools to parents during parent-teacher meetings.

Potential Influencer Matches

Given the user's requirement for USA micro-influencers with under 100K followers who talk about kids and back-to-school topics, the following types of influencers would be suitable:

  • Parenting Bloggers/Vloggers: These influencers often share tips, reviews, and experiences related to parenting and children's products. They can effectively reach parents looking for back-to-school items.
  • Educational Content Creators: Influencers who focus on educational content, such as teachers or tutors, can provide credible recommendations for school supplies and educational tools.
  • Family Lifestyle Influencers: These influencers showcase their family life, including back-to-school preparations, making them relatable to both parents and children.

Content Creation Ideas

To align with the brand and have the potential to go viral, consider the following content topics and ideas:

  • Back-to-School Hauls: Influencers can showcase a haul of back-to-school products, highlighting the features and benefits of each item.
  • DIY and Craft Projects: Content that involves creating personalized school supplies or organizing school materials can engage both parents and children.
  • Morning Routine Videos: Influencers can share their morning routines, including how they use the promoted products to prepare their kids for school.
  • Product Reviews and Giveaways: Detailed reviews of the products, coupled with giveaways, can generate excitement and encourage audience participation.
  • Educational Tips and Hacks: Influencers can provide tips and hacks for a successful school year, integrating the promoted products into their advice.

By leveraging these content ideas and collaborating with the right influencers, the marketing campaign can effectively reach and engage the target audience, driving awareness and sales for the back-to-school season.

Influencer Match Preview

Sample profiles based on AI-analyzed criteria. Refine your search or unlock top 50 tailored matches with full research and analysis.

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
USA micro influencers for kids and back-to-school
Campaign Objectives
Seeking USA-based micro influencers with under 100K followers who create content about kids and back-to-school topics. Ideal influencers should engage parents or guardians preparing for the school season. Content should be relevant to back-to-school preparations, tips, and products.
Influencer Persona
Micro influencers in the USA with a focus on parenting, kids, and back-to-school content. They should have under 100K followers and engage with parents or guardians.
Content Themes
#BackToSchool #ParentingTips #KidsActivities
#1
Hey Mamas!
Hey Mamas!
@UC2Z-8PhtXAqF7k1OpbmsESg
US
Hello, I'm Karen! I am a wife and mother to two beautiful girls! I am a former teacher and now semi-homeschool my 4 year old. My videos feature fun and educational crafts, activities, and games any preschooler would love! I also love sharing fun vlogs of my family. Join me as I navigate motherhood, and now homeschooling! And don't forget to check out my Teachers Pay Teachers store and Etsy to get homeschooling products and merchandise I have created! https://heymamas.etsy.com
Followers
133.0K
Macro Influencer
Engagement Rate
0.2%
Last Post
2 months ago
90%Match Score
Fit for"Seeking USA-based micro influencers with under 100K followers who create content about kids and back-to-school topics. Ideal influencers should engage parents or guardians preparing for the school season. Content should be relevant to back-to-school preparations, tips, and products."
This influencer is a great fit as they focus on homeschooling, educational crafts, and activities for preschoolers, which aligns well with the brand's back-to-school theme.
#2
Elllla
Elllla
@elllas_aestheticssst
US
Parent manage account 💌Ella.collab.23@gmail.com Other main@115k Insta Ella.grwm
Followers
51.4K
Micro Influencer
Engagement Rate
30.3%
Last Post
6 months ago
75%Match Score
Fit for"Seeking USA-based micro influencers with under 100K followers who create content about kids and back-to-school topics. Ideal influencers should engage parents or guardians preparing for the school season. Content should be relevant to back-to-school preparations, tips, and products."
This influencer creates back-to-school shopping haul content, which aligns well with the brand's focus. However, their follower count is slightly above the micro-influencer range.
#3
Sara James
Sara James
@UC0RlNJaoP_2YZGk1IMqh6Dw
US
🩷 Creating positive mindsets about school 🍎 Kindergarten Teacher 👯‍♀️ Girl mom x2 💍 Wife4Life 📧 saraajamess702@gmail.com
Followers
837.0K
Macro Influencer
Engagement Rate
1.5%
Last Post
2 months ago
70%Match Score
Fit for"Seeking USA-based micro influencers with under 100K followers who create content about kids and back-to-school topics. Ideal influencers should engage parents or guardians preparing for the school season. Content should be relevant to back-to-school preparations, tips, and products."
This influencer is a kindergarten teacher and mom, which aligns well with the brand's focus on kids and back-to-school content. However, their follower count exceeds the micro-influencer range.
#4
Erika Diane
Erika Diane
@UCiU62OZdeYaOWzryECkxROA
US
hi! my name is Erika and i’m a teenage girl that loves documenting my life✿ₒ✧º∿ i typically make content related to documenting aspects my life/vlogs, fashion, wellness, beauty, mental health, school, and more. SUBSCRIBE keep in touch :) for business inquiries/PR contact: zach@smallscreenmarketing.com
Followers
1.5M
Mega Influencer
Engagement Rate
9999
Last Post
9999 days ago
60%Match Score
Fit for"Seeking USA-based micro influencers with under 100K followers who create content about kids and back-to-school topics. Ideal influencers should engage parents or guardians preparing for the school season. Content should be relevant to back-to-school preparations, tips, and products."
This influencer focuses on lifestyle and vlogs, which may include some relevant content, but their follower count exceeds the micro-influencer range.
#5
Letty🎀💗✨
Letty🎀💗✨
@ootd.letty
US
for the girls🎀🛍️🧸 yolo contact me: lettyyk@gmail.com
Followers
8.9K
Micro Influencer
Engagement Rate
9999
Last Post
9999 days ago
50%Match Score
Fit for"Seeking USA-based micro influencers with under 100K followers who create content about kids and back-to-school topics. Ideal influencers should engage parents or guardians preparing for the school season. Content should be relevant to back-to-school preparations, tips, and products."
This influencer creates content related to back-to-school outfits, which aligns well with the brand's focus. However, their follower count is below the desired range.
#6
BiancaEsthetic
BiancaEsthetic
@UCthJXGns_ke8DphEV6sRnSg
IT
Ciao, io amo fare la youtuber e ho sempre sognato di farla anche quando ero piccola... Quindi spero vi piacciano i video che faccio perché ci metto molto impegno❤️ Iscrivetevi e lasciate like ai video per supportarmi. Se vi interessa faccio video di unboxing di cose dell'edicola e giocattoli, cartoleria e cancelleria, scuola, routine, vlog ecc… Il simbolo del mio canale è Mumu, un dolce pappagallino💛 Infatti voi, miei fan, vi chiamate mumini! MIE INFORMAZIONI - Instagram: bia_miglior -Compleanno: 23 maggio 2008 -Età: 16 anni -Scuola e classe: 2 liceo scienze umane CANALE APERTO= 9 APRILE 2019 →follow my sister: https://youtube.com/@ItzStellarrr
Followers
4.2K
Micro Influencer
Engagement Rate
9999
Last Post
9999 days ago
40%Match Score
Fit for"Seeking USA-based micro influencers with under 100K followers who create content about kids and back-to-school topics. Ideal influencers should engage parents or guardians preparing for the school season. Content should be relevant to back-to-school preparations, tips, and products."
Although this influencer creates content related to school and stationery, their follower count is below the desired range, and they are based in Italy, not the USA.