The user's query indicates a focus on the back-to-school market, specifically targeting kids. This suggests that the product or service being promoted is likely related to school supplies, clothing, educational tools, or other items that are essential for children returning to school. Positioning the product in this market involves emphasizing its utility, quality, and appeal to both children and their parents. Highlighting features such as durability, affordability, and trendiness can make the product stand out.
The ideal customer profile for this campaign includes:
Illustrative examples:
Given the user's requirement for USA micro-influencers with under 100K followers who talk about kids and back-to-school topics, the following types of influencers would be suitable:
To align with the brand and have the potential to go viral, consider the following content topics and ideas:
By leveraging these content ideas and collaborating with the right influencers, the marketing campaign can effectively reach and engage the target audience, driving awareness and sales for the back-to-school season.
Extracted from Campaign Brief & Market Analysis