Influencers in the education or technology niche, based in Utah, who can create content about AI programs.

Product Positioning

The product in question is AI programs degrees, which are educational offerings focused on artificial intelligence. In the existing market, AI and tech-related education is highly sought after due to the increasing demand for skilled professionals in these fields. Positioning these programs as cutting-edge, career-advancing opportunities can attract prospective students who are eager to enter or advance in the tech industry. Emphasizing the unique aspects of the programs, such as industry partnerships, hands-on projects, and expert faculty, can further enhance their appeal.

Target Customers

The ideal customer profile for AI programs degrees includes:

• Aspiring Tech Professionals: Individuals looking to start a career in AI and related fields.
• Current Tech Workers: Professionals seeking to upskill or transition into AI roles.
• Recent Graduates: Students who have recently completed undergraduate degrees in computer science, engineering, or related fields and are looking to specialize in AI.
• Tech Enthusiasts: Hobbyists and self-taught programmers who want formal education to validate and expand their knowledge.

Illustrative examples:

• A software developer in Salt Lake City looking to pivot into AI.
• A recent computer science graduate from the University of Utah seeking advanced education in AI.
• A data analyst in Provo wanting to enhance their skill set with AI expertise.

Potential Influencer Matches

Tech Influencers

Tech influencers who focus on AI, machine learning, and data science can effectively reach the target audience. They can provide in-depth reviews and insights into the programs, highlighting their benefits and career prospects.

Educational Content Creators

Influencers who create content around education, career development, and online learning can appeal to individuals looking to advance their careers through further education.

Local Influencers

Influencers based in Utah who have a strong local following can help promote the programs to a geographically relevant audience. They can emphasize the convenience and community aspects of studying locally.

Industry Professionals

AI and tech industry professionals who have a significant following on platforms like LinkedIn can lend credibility to the programs by endorsing them and sharing their own experiences and insights.

Content Creation Ideas

General Ideas

• Program Reviews: Detailed reviews of the AI programs, including curriculum highlights, faculty interviews, and student testimonials.
• Career Pathways: Content that outlines potential career paths and opportunities available to graduates of the AI programs.
• Success Stories: Interviews with alumni who have successfully transitioned into AI roles, showcasing their journey and achievements.

Creative Ideas

• Day in the Life: Videos or blog posts that follow a student through a typical day in the AI program, providing a firsthand look at the experience.
• AI Challenges: Hosting AI-related challenges or hackathons in collaboration with influencers, with participants sharing their projects and experiences.
• Interactive Webinars: Live webinars featuring program faculty and industry experts discussing the latest trends in AI and answering audience questions.

By leveraging these strategies, the AI programs degrees can be effectively promoted to the target audience, driving interest and enrollment.