Utah-based influencers with a following of working professionals. They should be active on platforms like LinkedIn, Instagram, or YouTube.

Product Positioning

The product in question is AI degrees, which are advanced educational programs focused on artificial intelligence. Given the increasing demand for AI skills in various industries, these degrees can be positioned as essential for career advancement and staying competitive in the job market. The unique selling proposition (USP) could be the practical, hands-on experience and the potential for high-paying job opportunities post-graduation.

Target Customers

The ideal customer profile for these AI degrees would be working professionals in Utah who are looking to upskill or pivot their careers into the tech industry. These individuals are likely to be:

• Aged between 25-45
• Employed in tech or tech-adjacent fields
• Interested in career advancement and continuous learning
• Likely to have a bachelor's degree or higher

Illustrative examples:

1. A 30-year-old software engineer looking to specialize in AI to move into a more senior role.
2. A 40-year-old project manager in a tech company wanting to understand AI to better manage AI-related projects.
3. A 28-year-old data analyst aiming to transition into a data scientist role by gaining AI expertise.

Potential Influencer Matches

Tech Influencers

Tech influencers who focus on AI, machine learning, and data science would be ideal. They can provide in-depth reviews and insights into the AI degrees, making them appealing to the target audience.

Career Coaches

Influencers who specialize in career development and upskilling can highlight the benefits of AI degrees for career growth. They can create content around how these degrees can open new career opportunities.

Local Influencers

Utah-based influencers who have a strong following among working professionals can help localize the campaign. They can share personal stories or testimonials about the importance of AI skills in today's job market.

Content Creation Ideas

Educational Content

• Webinars and Live Q&A Sessions: Host webinars with industry experts discussing the importance of AI skills and how the degree can help.
• Tutorials and Case Studies: Create content that showcases real-world applications of AI and how the degree program equips students with these skills.

Success Stories

• Alumni Testimonials: Share success stories of past graduates who have advanced their careers after completing the AI degree.
• Day-in-the-Life Videos: Feature current students or alumni in a "day-in-the-life" format to show the practical benefits of the degree.

Interactive Content

• Challenges and Hackathons: Organize AI challenges or hackathons and promote them through influencers to engage the target audience.
• Quizzes and Polls: Create interactive quizzes to help potential students assess their readiness for an AI degree.

Localized Content

• Community Events: Partner with local influencers to host community events or meetups focused on AI and career development.
• Local Success Stories: Highlight stories of local professionals who have benefited from AI skills to make the content more relatable.

By leveraging these strategies, the campaign can effectively reach and engage the target audience of working professionals in Utah, promoting the AI degrees as a valuable investment in their career growth.