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Brief

"we want to promote our ai degrees in utah, we are searching for uta based influencers to do that , our target audience is working professionals"

we want to promote our ai degrees in utah, we are searching for uta based influencers to do that , our target audience is working professionals

Research Insight & Analysis

Product Positioning

The product in question is AI degrees, which are advanced educational programs focused on artificial intelligence. Given the increasing demand for AI skills in various industries, these degrees can be positioned as essential for career advancement and staying competitive in the job market. The unique selling proposition (USP) could be the practical, hands-on experience and the potential for high-paying job opportunities post-graduation.

Target Customers

The ideal customer profile for these AI degrees would be working professionals in Utah who are looking to upskill or pivot their careers into the tech industry. These individuals are likely to be:

  • Aged between 25-45
  • Employed in tech or tech-adjacent fields
  • Interested in career advancement and continuous learning
  • Likely to have a bachelor's degree or higher

Illustrative examples:

  1. A 30-year-old software engineer looking to specialize in AI to move into a more senior role.
  2. A 40-year-old project manager in a tech company wanting to understand AI to better manage AI-related projects.
  3. A 28-year-old data analyst aiming to transition into a data scientist role by gaining AI expertise.

Potential Influencer Matches

Tech Influencers

Tech influencers who focus on AI, machine learning, and data science would be ideal. They can provide in-depth reviews and insights into the AI degrees, making them appealing to the target audience.

Career Coaches

Influencers who specialize in career development and upskilling can highlight the benefits of AI degrees for career growth. They can create content around how these degrees can open new career opportunities.

Local Influencers

Utah-based influencers who have a strong following among working professionals can help localize the campaign. They can share personal stories or testimonials about the importance of AI skills in today's job market.

Content Creation Ideas

Educational Content

  • Webinars and Live Q&A Sessions: Host webinars with industry experts discussing the importance of AI skills and how the degree can help.
  • Tutorials and Case Studies: Create content that showcases real-world applications of AI and how the degree program equips students with these skills.

Success Stories

  • Alumni Testimonials: Share success stories of past graduates who have advanced their careers after completing the AI degree.
  • Day-in-the-Life Videos: Feature current students or alumni in a "day-in-the-life" format to show the practical benefits of the degree.

Interactive Content

  • Challenges and Hackathons: Organize AI challenges or hackathons and promote them through influencers to engage the target audience.
  • Quizzes and Polls: Create interactive quizzes to help potential students assess their readiness for an AI degree.

Localized Content

  • Community Events: Partner with local influencers to host community events or meetups focused on AI and career development.
  • Local Success Stories: Highlight stories of local professionals who have benefited from AI skills to make the content more relatable.

By leveraging these strategies, the campaign can effectively reach and engage the target audience of working professionals in Utah, promoting the AI degrees as a valuable investment in their career growth.

Curated Influencer List
#1
Kyliekatich
Kyliekatich
@kyliekatich
US
DIYing My Dream Home🏡 + Takin Lots of Pics 📸 kylie@parkertalentmanagement.com
Followers
1.6M
Mega Influencer

Engagement Rate

9999

Last Post

9999 days ago

40%Match Score
Fit for"We are looking for Utah-based influencers to promote our AI degrees. Our target audience is working professionals. Ideal influencers should be located in Utah and have a following that includes working professionals. Content should focus on the benefits and opportunities provided by our AI degrees."
Despite having a large following, the influencer's content is more entertainment-focused and does not align with the professional and educational tone required for promoting AI degrees.
#2
JAYLIE OTTEN
JAYLIE OTTEN
@jaylieotten
US
UT 💌 jayliejootten@gmail.com
Followers
87.7K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

35%Match Score
Fit for"We are looking for Utah-based influencers to promote our AI degrees. Our target audience is working professionals. Ideal influencers should be located in Utah and have a following that includes working professionals. Content should focus on the benefits and opportunities provided by our AI degrees."
The influencer's content is centered around fashion and lifestyle, which does not align with the professional and educational focus required for promoting AI degrees.
#3
Hayley Rawle
Hayley Rawle
@hayleyrawle
US
Post-Mormonism, faith deconstruction and some in between- host of Girlscamp
Followers
48.7K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

35%Match Score
Fit for"We are looking for Utah-based influencers to promote our AI degrees. Our target audience is working professionals. Ideal influencers should be located in Utah and have a following that includes working professionals. Content should focus on the benefits and opportunities provided by our AI degrees."
The influencer's content is centered around Utah culture and influencers, but it does not specifically target working professionals or focus on educational content.
#4
MichellePearson
MichellePearson
@UCg4_mz4z3vWrPClLXK9Fnnw
US
Welcome to my channel! I am a mommy of 5 beautiful children (including twins!) Motherhood is a wild ride and I love to share my experiences along the way! For all business inquiries email me here: MichellePearsonYT@gmail.com
Followers
59.5K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

30%Match Score
Fit for"We are looking for Utah-based influencers to promote our AI degrees. Our target audience is working professionals. Ideal influencers should be located in Utah and have a following that includes working professionals. Content should focus on the benefits and opportunities provided by our AI degrees."
The influencer's content is focused on motherhood and family life, which does not align with the professional and educational focus required for promoting AI degrees.
#5
Tyler Bender
Tyler Bender
@UC_oWYUnXKyaec00xo8ghZKA
US
New skits every day & also weird commentary contact tyler@tabloidmarketing.com
Followers
167.0K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

30%Match Score
Fit for"We are looking for Utah-based influencers to promote our AI degrees. Our target audience is working professionals. Ideal influencers should be located in Utah and have a following that includes working professionals. Content should focus on the benefits and opportunities provided by our AI degrees."
The influencer's content is focused on skits and commentary, which does not align with the professional and educational tone required for promoting AI degrees.
#6
sarah speth ᵕ̈
sarah speth ᵕ̈
@sarspeth
US
౨ৎ 22 | utah fire wife | fitness | lifestyle ✉︎ sarahspethsocial@gmail.com
Followers
1.7K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

30%Match Score
Fit for"We are looking for Utah-based influencers to promote our AI degrees. Our target audience is working professionals. Ideal influencers should be located in Utah and have a following that includes working professionals. Content should focus on the benefits and opportunities provided by our AI degrees."
The influencer's content is centered around lifestyle and family, which does not align with the professional and educational focus required for promoting AI degrees.