Utah-based parents or family-focused individuals who are active on social media and create engaging content about family activities, travel, and local experiences. They should have an authentic connection with their audience and be able to highlight the fun and educational aspects of family-friendly events.

Here's an analysis of your request for Utah-based influencers:

Product Positioning

Family-friendly events like DinoFest, museum dates, and family museum activities can be positioned as opportunities for creating lasting memories, educational experiences disguised as fun, and affordable local adventures. A fresh angle could be highlighting the "hidden gems" within Utah, showcasing that enriching experiences don't always require extensive travel or expense. Position these events as a way to support local institutions and contribute to the community's cultural vibrancy.

Target Customers

The ideal customer is a parent or guardian (likely aged 25-55) with children aged 3-12, residing in or near Utah. They value quality time with family, prioritize educational experiences, and seek affordable entertainment options. They are active on social media, particularly platforms like Instagram, Facebook, and potentially TikTok, searching for recommendations and inspiration for family outings.

• Example 1: A working mother of two, balancing career and family, who seeks weekend activities that are both engaging and educational for her children. She relies on social media for ideas and reviews.
• Example 2: A stay-at-home parent looking for enriching activities to fill their children's days, often seeking budget-friendly options and connecting with other parents online for recommendations.
• Example 3: A grandparent who enjoys taking their grandchildren on outings and wants to create special memories. They may be less familiar with social media but trust recommendations from family and friends.

Potential Influencer Matches

• Mom/Dad Bloggers & Vloggers: These influencers have a highly engaged audience of parents seeking advice and recommendations. They can showcase the events through personal anecdotes, relatable experiences, and visually appealing content.
• Family Travel Bloggers: While focused on travel, these influencers can highlight local "staycation" opportunities and showcase the family-friendliness of Utah's events and museums. They often have high-quality photography and videography skills.
• Local Lifestyle Influencers: These influencers focus on all things Utah, including food, events, and activities. They can reach a broad audience and promote the events as part of the local culture.
• "Edutainment" Influencers: These influencers focus on educational content presented in an entertaining way. They can highlight the learning opportunities available at museums and events, appealing to parents who value education.
• Micro-Influencers: Focus on Utah-based micro-influencers (1,000-10,000 followers) who are genuinely passionate about family activities. Their smaller, more engaged audiences can lead to higher conversion rates. Look for those with a strong local following and a history of attending similar events.

Content Creation Ideas

• General Ideas:

  • "A Day in the Life" vlogs showcasing a family experiencing DinoFest or a museum visit.
  • "Top 5 Reasons to Visit [Museum/Event]" lists with engaging visuals.
  • Behind-the-scenes content showcasing the preparation and educational aspects of the events.
  • Interactive Q&A sessions with museum staff or event organizers.
  • Giveaways and contests to incentivize attendance and engagement.
  • User-generated content campaigns encouraging families to share their experiences using a specific hashtag.

• Creative Ideas:

  • Create a "Dino-themed" scavenger hunt at DinoFest, documented through Instagram Stories.
  • Partner with a local artist to create a custom mural at a museum, showcasing the process and inviting families to participate.
  • Develop a series of short, educational videos about dinosaurs or museum artifacts, tailored for TikTok or Instagram Reels.
  • Host a "virtual field trip" to a museum, live-streamed on Facebook or YouTube, with interactive elements and Q&A sessions.
  • Create a "Family Fun Challenge" encouraging families to complete specific activities at the events and share their experiences online.
  • Partner with a local restaurant to offer a "DinoFest Discount" or "Museum Meal Deal" to incentivize attendance and support local businesses.