Utah-based parents or family bloggers who share family adventures. Active on social media with an engaged local audience.

Product Positioning

Family-friendly events in Utah, such as DinoFest and museum activities, can be positioned as enriching and engaging experiences that create lasting memories. The focus should be on the educational and entertainment value for children and the opportunity for families to bond and spend quality time together. A fresh angle could highlight the affordability and accessibility of these local experiences compared to more expensive travel options. Another angle could emphasize the unique learning opportunities these events provide, fostering curiosity and a love for learning in children.

Target Customers

The ideal customer is a parent or guardian (likely aged 25-55) with children aged 3-12. They value education, family time, and creating memorable experiences. They are likely active on social media, seeking recommendations and inspiration for family activities.

Examples:

• Sarah, the Stay-at-Home Mom: Sarah has two children, ages 4 and 7. She is active in local mom groups online and is always looking for fun and educational activities to do with her kids. She values affordability and convenience.

• David and Emily, the Working Parents: David and Emily both work full-time and have a 9-year-old son. They prioritize quality time with their son on weekends and are willing to spend money on enriching experiences. They appreciate well-organized and engaging events.

• Maria, the Grandmother: Maria is a retired teacher who enjoys taking her grandchildren (ages 5 and 10) on outings. She is looking for activities that are both fun and educational and that cater to a range of ages.

Potential Influencer Matches

• Mom Bloggers/Vloggers: These influencers have a dedicated following of parents who trust their recommendations for family-friendly activities. They can showcase the events through blog posts, videos, and social media updates, highlighting the fun and educational aspects.

• Family Travel Bloggers/Vloggers (Utah-focused): These influencers specialize in showcasing family-friendly travel destinations and activities within Utah. They can reach a wider audience of families looking for unique and memorable experiences.

• Local Lifestyle Influencers: These influencers focus on promoting local businesses, events, and attractions within Utah. They can reach a geographically targeted audience of families who are actively seeking local experiences.

• "Edutainment" Influencers: These influencers create content that is both educational and entertaining for children. They can promote the events as opportunities for kids to learn and have fun at the same time.

Enriching User's Requirements:

• Authenticity: Influencers should genuinely enjoy family-friendly activities and be able to authentically convey their experiences to their audience.
• Engagement: Influencers should have a highly engaged audience that actively participates in their content and trusts their recommendations.
• Relevance: Influencers' content should align with the values and interests of the target audience, focusing on education, family time, and creating memorable experiences.

Content Creation Ideas

• General Ideas:

  • "A Day at DinoFest: Our Family's Adventure" - A blog post or video showcasing a family's experience at DinoFest, highlighting the fun activities and educational opportunities.
  • "Top 5 Family-Friendly Museums in Utah" - A listicle featuring the best museums in Utah for families, with tips for planning a visit and making the most of the experience.
  • "Creating Lasting Memories: Family Outings in Utah" - A blog post or video emphasizing the importance of family time and showcasing the benefits of engaging in local experiences.

• Creative Ideas:

  • "DinoFest Challenge: Can You Find All the Fossils?" - A social media contest encouraging families to visit DinoFest and find all the hidden fossils, with a prize for the winner.
  • "Museum Scavenger Hunt: Explore Utah's History" - A downloadable scavenger hunt that families can use to explore local museums and learn about Utah's history in a fun and interactive way.
  • "Behind the Scenes at DinoFest: Meet the Paleontologists" - A video series featuring interviews with paleontologists and other experts at DinoFest, providing insights into the world of dinosaurs and paleontology.