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Brief

"vegetarian influencers that business people would follow in Northern California"

vegetarian influencers that business people would follow in Northern California

Research Insight & Analysis

Product Positioning

The query suggests a focus on vegetarian influencers who appeal to business people in Northern California. This indicates a niche market where the product or service is likely related to vegetarian or plant-based offerings, possibly targeting health-conscious professionals. Positioning the brand in this market involves emphasizing the health benefits, sustainability, and ethical considerations of vegetarianism, while also highlighting convenience and quality, which are important to busy professionals.

Target Customers

The ideal customer profile includes:

  • Business Professionals: Individuals working in corporate environments, startups, or entrepreneurial ventures who are health-conscious and value sustainable living.
  • Health Enthusiasts: People who prioritize their health and wellness, often seeking nutritious and plant-based food options.
  • Environmentally Conscious Consumers: Customers who are motivated by environmental sustainability and ethical consumption.

Illustrative examples:

  • A tech startup founder in Silicon Valley who follows a vegetarian diet for health and ethical reasons.
  • A corporate executive in San Francisco who is looking for convenient, healthy meal options.
  • An entrepreneur in Sacramento who is passionate about sustainability and plant-based living.

Potential Influencer Matches

Types of Influencers

  1. Health and Wellness Influencers: These influencers focus on healthy living, fitness, and nutrition. They can effectively communicate the health benefits of vegetarianism to busy professionals.
  2. Sustainability Advocates: Influencers who promote eco-friendly and sustainable lifestyles. They can highlight the environmental benefits of a vegetarian diet.
  3. Business Lifestyle Influencers: Professionals who share insights on balancing work and personal life, including healthy eating habits. They can appeal directly to the target audience of business people.

Specific Influencer Characteristics

  • Based in Northern California
  • Have a significant following among business professionals
  • Create content around vegetarianism, health, and sustainability

Content Creation Ideas

General Ideas

  • Healthy Meal Prep: Videos or blog posts on quick and easy vegetarian meal prep for busy professionals.
  • Sustainable Living Tips: Content on how adopting a vegetarian diet contributes to a more sustainable lifestyle.
  • Day in the Life: Influencers sharing their daily routines, including their vegetarian meals and how it fits into their busy schedules.

Creative Ideas

  • Vegetarian Business Lunches: Collaborate with influencers to create a series on the best vegetarian-friendly business lunch spots in Northern California.
  • Challenge Series: A 30-day vegetarian challenge where influencers document their journey and share tips, recipes, and benefits.
  • Live Cooking Sessions: Interactive live sessions where influencers cook vegetarian meals and answer questions from their audience.

By leveraging these strategies, the brand can effectively reach and engage with the target audience, positioning itself as a leader in the vegetarian market for business professionals in Northern California.

Curated Influencer List

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
Vegetarian influencers in Northern California
Campaign Objectives
Looking for vegetarian influencers based in Northern California who appeal to business people. Ideal influencers should create content related to vegetarianism, healthy eating, and lifestyle tips that resonate with a professional audience.
Influencer Persona
Vegetarian influencers who are based in Northern California and have a following among business professionals. They should be active on platforms like Instagram, TikTok, and YouTube, sharing content about vegetarianism, healthy eating, and lifestyle tips.
Content Themes
#VegetarianBusiness #NorCalVegetarian #HealthyProfessional
#1
moo’s bakery
moo’s bakery
@moosbakerycf
US
100% Plant-Based Bakery Cedar Falls, Iowa ✨🌈🫶
Followers
21.8K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

60%Match Score
Fit for"Looking for vegetarian influencers based in Northern California who appeal to business people. Ideal influencers should create content related to vegetarianism, healthy eating, and lifestyle tips that resonate with a professional audience."
This influencer focuses on vegan bakery and entrepreneurship, which aligns with the brand's focus on vegetarianism and business. However, there is no indication that they are based in Northern California.
#2
Macrobiotics
Macrobiotics
@UCRQby9dGfXcV0dvCoHir2AA
US
Welcome to my YouTube channel! 🌱 As a passionate vegetarian 🥦, my mission is to unite vegetarians 🥗 from all around the world 🌎, providing you with delicious recipes 🥕 and information on productive nutrition 🍎 that will empower you to live a disease-free life 🍅. With the extra time and energy you gain, you'll be able to help the elderly 👴👵 and engage in other meaningful activities 💚. My channel is all about: — Vegetarianism 🌿 — Healthy eating 🍏 — Plant-based recipes 🍆 — Vegan lifestyle 🥑 — Nutritional tips 🥒 — Disease prevention 🍇 — Compassionate living 🥬 — Sustainable choices 🍊 — Eco-friendly practices 🍄 — Animal welfare 🐾 Join me on this journey towards a healthier, happier, and more fulfilling life 🌞 by subscribing to my channel 🎥, where we'll explore the world of vegetarianism 🍒 and make a positive impact on our planet 🌍 together.
Followers
431
Nano Influencer

Engagement Rate

9999

Last Post

9999 days ago

55%Match Score
Fit for"Looking for vegetarian influencers based in Northern California who appeal to business people. Ideal influencers should create content related to vegetarianism, healthy eating, and lifestyle tips that resonate with a professional audience."
This influencer focuses on vegetarianism, healthy eating, and plant-based recipes, which aligns with the brand's focus. However, there is no indication that they are based in Northern California or that they appeal to business professionals.
#3
Yelp
Yelp
@yelp
US
Discover the best of everything local. 👇👇👇
Followers
143.8K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

55%Match Score
Fit for"Looking for vegetarian influencers based in Northern California who appeal to business people. Ideal influencers should create content related to vegetarianism, healthy eating, and lifestyle tips that resonate with a professional audience."
This influencer focuses on vegan food and is based in Chicago, which does not align with the brand's requirement for Northern California. However, their content aligns with vegetarianism and business.
#4
Dockyard Jam Factory
Dockyard Jam Factory
@dockyardjamfactory
United Kingdom
Luxury Jam, traditionally made in small batches. Made in England 🇬🇧 #luxuryfood #luxurylifestyle
Followers
1.3K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

50%Match Score
Fit for"Looking for vegetarian influencers based in Northern California who appeal to business people. Ideal influencers should create content related to vegetarianism, healthy eating, and lifestyle tips that resonate with a professional audience."
This influencer focuses on vegan preserves and small business, which aligns with the brand's focus. However, there is no indication that they are based in Northern California or that they appeal to business professionals.
#5
Eat's Healthy
Eat's Healthy
@UCV3j_KK-r00BdP6KYLu2hLQ
GB
🍰✨ Welcome to Eat's Healthy! Build in the heart of London, we're crafting probably the most delocious vegan cakes that do more than just satisfy your sweet tooth! Our mission? To help you lose weight and improve your lifestyle without preaching about the perks of being vegan because we are not vegan "fanatics". Think of us as your dessert-magician, waistline-coach—transforming lives one bite at a time. Join us for delicious recipes, cheeky banter, and tips on living a balanced life, cake included. Because who said you can’t have your cake and eat it too? 🎂💪 #SweetenUpSlimDown
Followers
449
Nano Influencer

Engagement Rate

9999

Last Post

9999 days ago

50%Match Score
Fit for"Looking for vegetarian influencers based in Northern California who appeal to business people. Ideal influencers should create content related to vegetarianism, healthy eating, and lifestyle tips that resonate with a professional audience."
This influencer focuses on vegan cakes and healthy lifestyle tips, which aligns with the brand's focus. However, they are based in London, not Northern California.
#6
Business With Dave
Business With Dave
@UCa1I0jFDEUUHa0ImRTqln8A
GB
Videos on food, business and all things entrepreneurship - www.businesswithdave.com
Followers
11.4K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

50%Match Score
Fit for"Looking for vegetarian influencers based in Northern California who appeal to business people. Ideal influencers should create content related to vegetarianism, healthy eating, and lifestyle tips that resonate with a professional audience."
This influencer creates content on food and business, which aligns with the brand's target audience. However, they are based in the UK, not Northern California.