Macro influencers in the US with a large following, active on Instagram, YouTube, or TikTok, creating celebratory content for special occasions.

Product Positioning

The product, a video compilation maker, is positioned as a tool for creating personalized and memorable video content for special occasions such as birthdays, weddings, baby showers, and graduations. In the existing market, this product can be positioned as a user-friendly and creative solution for individuals looking to celebrate and share their special moments in a unique way. The brand can emphasize ease of use, customization options, and the emotional value of preserving memories.

Target Customers

The ideal customer profile includes individuals planning or celebrating significant life events. These customers are likely to be:

• Young adults and middle-aged individuals planning weddings or baby showers.
• Parents and family members organizing birthday parties for children or adults.
• Graduates or their families looking to commemorate graduation ceremonies.
• Event planners or organizers who frequently manage celebrations and need creative solutions.

Examples of target customers could be a bride-to-be looking to create a wedding video montage, a parent planning a child's birthday party, or a recent college graduate wanting to compile a graduation video.

Potential Influencer Matches

To effectively reach the target customers, the following types of influencers would be suitable:

• Macro Influencers in the Lifestyle and Family Niche: These influencers often share content related to family life, celebrations, and personal milestones. They can showcase the product's ability to enhance special occasions through engaging video compilations.

• Event Planning Influencers: Influencers who specialize in event planning and organization can demonstrate how the product can be integrated into various events, providing practical tips and creative ideas.

• DIY and Creative Content Creators: Influencers who focus on DIY projects and creative content can highlight the customization features of the video compilation maker, appealing to audiences interested in personalizing their celebrations.

Content Creation Ideas

• Tutorial Videos: Create step-by-step guides on how to use the video compilation maker for different occasions, showcasing its features and ease of use.

• Before and After Transformations: Share videos that show the transformation of raw footage into a polished video compilation, emphasizing the product's impact.

• User-Generated Content Campaigns: Encourage users to share their own video compilations created with the product, offering incentives or featuring the best submissions on the brand's social media channels.

• Emotional Storytelling: Develop content that tells heartfelt stories of real users who have used the product to celebrate significant life events, highlighting the emotional value of preserving memories.

These content ideas aim to engage the target audience by demonstrating the product's versatility and emotional appeal, potentially leading to increased brand awareness and customer engagement.