Video creators who are knowledgeable about social media trends and effective content creation, based in Colorado.

Product Positioning

The user's query does not specify a particular product or service. However, it does mention the need for video creators who understand what's effective in social media and are based in Colorado. This suggests that the brand or service is likely looking to leverage local influencers who have a strong grasp of social media trends and can create engaging video content. The positioning here would be to utilize local influencers to create authentic, relatable content that resonates with a Colorado-based audience.

Target Customers

Given the focus on Colorado-based influencers, the ideal customer profile would likely include:

• Local Residents: People living in Colorado who are interested in local events, culture, and lifestyle.
• Social Media Enthusiasts: Individuals who are active on social media platforms and engage with video content.
• Age Demographics: Likely targeting younger demographics, such as Millennials and Gen Z, who are more inclined to consume video content on social media.
• Interest Groups: Depending on the product or service, this could include outdoor enthusiasts, foodies, tech-savvy individuals, or those interested in local businesses and events.

Potential Influencer Matches

Local Lifestyle Influencers

These influencers focus on the lifestyle and culture of Colorado. They can create content around local events, restaurants, and activities, making them ideal for promoting products or services that are locally relevant.

Outdoor and Adventure Influencers

Colorado is known for its outdoor activities. Influencers in this niche can create engaging content around hiking, skiing, and other outdoor adventures, appealing to an audience that values an active lifestyle.

Food and Beverage Influencers

These influencers can create content around local cuisine, breweries, and food festivals. They are perfect for promoting food-related products or local dining establishments.

Tech and Innovation Influencers

For products or services related to technology or innovation, influencers who focus on tech trends and gadgets can be very effective. They can create informative and engaging content that highlights the unique features of the product.

Content Creation Ideas

General Ideas

• Local Event Coverage: Influencers can attend and cover local events, providing live updates and engaging with their audience in real-time.
• Product Reviews: Detailed reviews of the product or service, highlighting its benefits and unique features.
• Tutorials and How-Tos: Step-by-step guides on how to use the product, making it easier for potential customers to understand its value.

Creative Ideas

• Day in the Life: Influencers can create a "day in the life" video showcasing how they incorporate the product into their daily routine.
• Challenges and Contests: Engaging the audience with fun challenges or contests related to the product, encouraging user-generated content.
• Behind the Scenes: Giving a behind-the-scenes look at the making of the product or the story behind the brand, creating a deeper connection with the audience.

By leveraging local influencers who understand the nuances of social media and can create engaging video content, the brand can effectively reach and resonate with its target audience in Colorado.