Vietnamese influencers aged 50+, focusing on lifestyle, health, and technology for seniors.

Product Positioning

The app is targeted at users over 50 years old, which suggests a focus on simplicity, usability, and relevance to the lifestyle and needs of this demographic. In the Vietnamese market, this could mean positioning the app as a tool for staying connected with family, managing health, or engaging in hobbies and interests that are popular among older adults. Highlighting features that enhance daily life, provide entertainment, or offer educational content could resonate well with this audience.

Target Customers

The ideal customer profile includes Vietnamese individuals aged 50 and above. These users may be looking for ways to stay technologically engaged, maintain social connections, or access information and services that cater to their age group. Examples of target customers could include:

• Retirees interested in learning new skills or hobbies
• Grandparents who want to keep in touch with family members
• Individuals seeking health and wellness resources
• Older adults looking for entertainment or educational content

Potential Influencer Matches

To effectively reach this demographic, consider collaborating with the following types of influencers:

• Lifestyle Influencers: Those who focus on topics relevant to older adults, such as health, wellness, and family life. They can demonstrate how the app fits into a balanced and fulfilling lifestyle.

• Tech-Savvy Seniors: Influencers who are themselves over 50 and have a following of peers interested in technology and digital tools. They can provide authentic testimonials and tutorials on using the app.

• Family-Oriented Influencers: Individuals who emphasize family connections and intergenerational relationships. They can highlight the app's ability to facilitate communication and bonding.

Content Creation Ideas

• Tutorial Videos: Create easy-to-follow video guides on how to use the app, featuring influencers demonstrating its features and benefits.

• User Stories: Share testimonials from real users over 50 who have found value in the app, focusing on personal stories and experiences.

• Health and Wellness Tips: Collaborate with influencers to provide content on maintaining a healthy lifestyle, using the app as a tool for tracking health goals or accessing wellness resources.

• Family Connection Campaigns: Develop campaigns that show how the app can help users stay connected with family, featuring heartwarming stories and examples.

• Interactive Challenges: Organize challenges or contests that encourage users to engage with the app and share their experiences on social media, fostering a sense of community and engagement.