Micro-influencers with around 100,000 followers, based in Vietnam, with a vibrant and light image. Content should focus on skincare and beauty.

Product Positioning

Torriden is a Korean skincare brand known for its minimalist and effective formulations, often focusing on hydration and skin barrier repair. The brand can be positioned in the Vietnamese market as a premium yet accessible skincare option that emphasizes simplicity and efficacy. Given the growing interest in Korean beauty products in Vietnam, Torriden can leverage its Korean heritage and focus on skin health to appeal to consumers seeking reliable and gentle skincare solutions.

Target Customers

The ideal customer profile for Torriden in Vietnam would include:

• Young Adults (Ages 18-35): Individuals who are interested in skincare and beauty trends, particularly those influenced by Korean beauty standards.
• Skincare Enthusiasts: Consumers who are knowledgeable about skincare ingredients and are looking for products that offer specific benefits like hydration and barrier repair.
• Middle to Upper-Middle Class: Customers who are willing to invest in quality skincare products that promise visible results.

Illustrative examples include young professionals, university students, and beauty bloggers who are active on social media platforms and engage with beauty content.

Potential Influencer Matches

To effectively reach the target customers, the following types of influencers would be suitable:

• Beauty Influencers with a Focus on Skincare: Influencers who regularly review and recommend skincare products, particularly those with a focus on Korean beauty. They can provide in-depth reviews and tutorials on how to incorporate Torriden products into a skincare routine.

• Lifestyle Influencers with a Vibrant and Light Aesthetic: Influencers who maintain a bright and positive image that aligns with Torriden's brand identity. They can showcase the products in everyday settings, emphasizing the ease of use and effectiveness.

• Micro-Influencers with 100,000 Followers: As specified, influencers with a moderate following can offer a more engaged audience and a sense of authenticity. They can create relatable content that resonates with their followers.

Content Creation Ideas

To promote Torriden effectively, consider the following content ideas:

• Skincare Routine Videos: Influencers can create videos demonstrating their morning or evening skincare routines featuring Torriden products, highlighting their benefits and results.

• Before and After Testimonials: Encourage influencers to document their skin's progress over a period of time using Torriden products, providing authentic testimonials.

• Ingredient Spotlight Posts: Create content focusing on the key ingredients in Torriden products, explaining their benefits and how they contribute to skin health.

• Collaborative Giveaways: Partner with influencers to host giveaways, encouraging followers to engage with the brand and try the products for themselves.

• Live Q&A Sessions: Host live sessions where influencers answer skincare-related questions from their audience, providing tips and advice while promoting Torriden products.

These content ideas aim to engage the target audience, build brand awareness, and drive product interest through authentic and relatable influencer collaborations.