KOL/KOC Việt Nam trên TikTok với 100,000-500,000 người theo dõi, chuyên về nội dung chăm sóc da.

Product Positioning

The product in question is likely a skincare product, given the focus on influencers with skincare content. In the Vietnamese market, skincare products can be positioned as essential for maintaining healthy and radiant skin, especially in a tropical climate where skin protection and hydration are crucial. The brand can emphasize natural ingredients, effectiveness, and suitability for various skin types. Highlighting any unique selling points, such as innovative formulas or eco-friendly can also help differentiate the product from competitors.

Target Customers

The ideal customer profile would include young adults and middle-aged individuals who are interested in skincare and beauty. These customers are likely to be active on social media platforms like TikTok, where they seek skincare tips, product reviews, and beauty routines. Examples of target customers include:

• Young professionals looking for effective skincare solutions to maintain a fresh appearance.
• College students interested in affordable and trendy skincare products.
• Beauty enthusiasts who follow skincare trends and are willing to try new products.

Potential Influencer Matches

The user specified the need for Vietnamese KOLs/KOCs with skincare content on TikTok, with followers between 100,000 and 500,000. These influencers are ideal as they have a substantial reach while still maintaining a personal connection with their audience. Suitable types of influencers include:

• Beauty and skincare enthusiasts who regularly share product reviews, skincare routines, and tips.
• Lifestyle influencers who incorporate skincare into their daily routines and promote a holistic approach to beauty and wellness.
• Dermatologists or skincare experts who provide professional advice and product recommendations.

These influencers can effectively reach the target customers by showcasing the product's benefits through authentic and engaging content.

Content Creation Ideas

To align with the brand and potentially go viral, consider the following content ideas:

• Skincare Routines: Influencers can create videos demonstrating their morning or evening skincare routines, featuring the product as a key component.

• Before and After: Showcase the product's effectiveness through before-and-after comparisons, highlighting visible improvements in skin condition.

• Challenges and Trends: Participate in popular TikTok challenges or create a unique challenge related to skincare, encouraging user-generated content and engagement.

• Educational Content: Provide informative content about skincare ingredients, benefits, and tips for maintaining healthy skin, positioning the product as a trusted solution.

These content ideas can help increase brand visibility and engagement, ultimately driving interest and sales.