Female, 40+, USA, perfume niche, Viking inspired, active on Instagram/TikTok

Product Positioning

The perfume brand can be positioned as a premium, niche product that draws inspiration from Nordic culture and Viking heritage. This unique angle can appeal to consumers looking for authenticity and a story behind their fragrance choices. Emphasizing natural ingredients, artisanal craftsmanship, and a connection to the rugged beauty of the Nordic landscape can enhance the brand's appeal.

For new products, aligning with current trends in sustainability and wellness can also resonate well with the target market. Highlighting the brand's commitment to eco-friendly practices and the use of organic materials can create a strong product/market fit.

Target Customers

The ideal customer profile for this perfume brand includes:

• Age Group: Primarily individuals aged 40 and above, who appreciate luxury and have disposable income to spend on premium products.

• Demographics:

  • Professionals and entrepreneurs who value unique, high-quality products.
  • Individuals with an interest in Nordic culture, history, and aesthetics.

• Psychographics:

  • Consumers who prioritize sustainability and ethical sourcing in their purchasing decisions.
  • Those who enjoy storytelling and seek products that reflect their personal values and lifestyle.

Illustrative examples include:

• A 45-year-old woman who enjoys travel and seeks unique fragrances that remind her of her trips to Scandinavia.
• A 50-year-old man who appreciates artisanal products and is interested in fragrances that evoke a sense of adventure and history.

Potential Influencer Matches

To effectively reach the target customers, consider collaborating with the following types of influencers:

• Lifestyle Influencers: These influencers often share content related to luxury living, travel, and personal style. They can showcase the perfume in aspirational settings, appealing to consumers who value unique experiences.

• Beauty and Fragrance Experts: Influencers who specialize in beauty and fragrance can provide in-depth reviews and insights about the product, helping to establish credibility and authority in the niche.

• Cultural Influencers: Those who focus on Nordic culture, history, or travel can create content that connects the perfume to its Viking-inspired roots, enhancing the storytelling aspect of the brand.

• Sustainability Advocates: Influencers who promote eco-friendly and sustainable products can help highlight the brand's commitment to ethical practices, appealing to environmentally conscious consumers.

Content Creation Ideas

To engage the target audience and create shareable content, consider the following ideas:

• Behind-the-Scenes Stories: Share the process of creating the perfume, including sourcing ingredients and the inspiration behind the scent. This can create a personal connection with the audience.

• Cultural Exploration: Develop content that explores Viking history and Nordic culture, linking it to the fragrance. This could include blog posts, videos, or social media series.

• Scent Pairing Guides: Create guides that suggest how to pair the perfume with different outfits or occasions, appealing to consumers' desire for personalized experiences.

• User-Generated Content Campaigns: Encourage customers to share their own stories and experiences with the perfume, using a specific hashtag. This can foster community engagement and increase brand visibility.

• Seasonal Promotions: Develop content around seasonal themes, such as winter solstice celebrations or summer solstice festivals in Nordic countries, tying the fragrance to these cultural events.

These strategies can help create a strong brand presence and resonate with the target audience effectively.