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Brief

"We are running influencer marketing campaign for a virtual tuition institute. They are providing virtual tuition to a levels and gcse level students. our primary goal is to use influencer content as UGC. the ad is for parents who want to enrol their parents in tuition so they could secure good marks"

Virtual tuition for A-levels and GCSE

Research Insight & Analysis

Product Positioning

The virtual tuition institute offers online tutoring services for A-level and GCSE students. The primary goal is to help students secure good marks through high-quality, accessible education. In the existing market, this service can be positioned as a premium, convenient alternative to traditional in-person tutoring. Emphasizing the flexibility, personalized attention, and expert tutors can differentiate it from other online education platforms.

Target Customers

The ideal customer profile includes parents of A-level and GCSE students who are concerned about their children's academic performance and are willing to invest in additional educational support. These parents are likely to be:

  • Middle to upper-middle-class families
  • Tech-savvy and comfortable with online services
  • Living in urban or suburban areas
  • Highly value education and academic success

Illustrative examples:

  1. A working mother in London who wants to ensure her child excels in their GCSEs.
  2. A father in Manchester looking for flexible tutoring options for his A-level student due to a busy family schedule.
  3. Parents in Birmingham seeking high-quality, personalized tutoring to help their child improve their grades.

Potential Influencer Matches

Educational Influencers

These influencers specialize in educational content, study tips, and academic success stories. They can create content that resonates with both students and parents, showcasing the benefits of the virtual tuition institute.

Parenting Influencers

Parenting influencers who focus on education and child development can effectively reach the target audience. They can share personal stories and testimonials about the positive impact of the tuition services on their children's academic performance.

Student Influencers

High-achieving students or recent graduates who have a strong following among peers can create relatable content. They can share their experiences with online tutoring and how it helped them achieve their academic goals.

Lifestyle Influencers

Lifestyle influencers who cater to families and parents can integrate the tuition service into their content, highlighting the convenience and effectiveness of virtual tutoring.

Content Creation Ideas

General Ideas

  • Success Stories: Share testimonials and success stories of students who have improved their grades with the help of the virtual tuition institute.
  • Behind-the-Scenes: Show behind-the-scenes content of how the virtual classes are conducted, including interactions between tutors and students.
  • Expert Tips: Provide study tips and academic advice from expert tutors to engage both students and parents.

Creative Ideas

  • Day in the Life: Create a "Day in the Life" video of a student using the virtual tuition service, showcasing the flexibility and convenience.
  • Live Q&A Sessions: Host live Q&A sessions with tutors or educational experts to answer parents' questions about the benefits of online tutoring.
  • Interactive Challenges: Launch interactive challenges or quizzes related to A-level and GCSE subjects, encouraging students to participate and share their results.

By leveraging these influencer types and content ideas, the virtual tuition institute can effectively reach and engage their target audience, driving enrollment and showcasing the value of their services.

Influencer Match Preview

Sample profiles based on AI-analyzed criteria. Refine your search or unlock top 50 tailored matches with full research and analysis.

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
Virtual tuition for A-levels and GCSE
Campaign Objectives
We are seeking influencers to promote our virtual tuition institute, which offers online tuition for A-levels and GCSE students. Our target audience is parents who want to enroll their children in tuition to secure good marks. Ideal influencers are those who have a following among parents of school-aged children, such as education-focused influencers, parenting bloggers, or family-oriented content creators. We are looking for user-generated content that highlights the benefits of virtual tuition and how it can help students achieve better grades.
Influencer Persona
Education-focused influencers, parenting bloggers, family-oriented content creators with a following among parents of school-aged children.
Content Themes
#VirtualTuition #OnlineLearning #ParentingTips
#1
Benjamin Keep, PhD, JD
Benjamin Keep, PhD, JD
@UChY0i0rm9FSA5_M6pADke1w
US
Insights into learning, science, and society. For teachers, students and the science-curious. I’m a cognitive scientist specializing in learning and instruction. I focus on how to develop expert reasoning skills and what the heck this beautiful, fascinating thing called science is. You’ll also find videos on social science research methods and bigger picture stuff, like how social systems produce scientific knowledge and why that knowledge sometimes goes ignored or misapplied. I have a PhD in learning sciences and technology design from Stanford and a law degree from Cornell. You can read more at www.benjaminkeep.com and sign up to my email newsletter there.
Followers
94.5K
Micro Influencer
Engagement Rate
1.6%
Last Post
2 months ago
75%Match Score
Fit for"Virtual tuition for A-levels and GCSE"
This channel focuses on learning, science, and society, which aligns well with the campaign's focus on education. The content is suitable for promoting virtual tuition services, but the target audience may not specifically include parents of school-aged children.
#2
Gohar Khan
Gohar Khan
@UCPk2s5c4R_d-EUUNvFFODoA
An MIT grad trying to help you survive school (and life). Hi! My name is Gohar Khan, and I graduated from MIT with a BSc in Computer Science, Economics, and Data Science, as well as in Business Analytics. On this channel, you can find my best study tips, college application advice, and life hacks. Feel free to DM me on Instagram if you have any questions!
Followers
4.9M
Mega Influencer
Engagement Rate
2.9%
Last Post
1 month ago
70%Match Score
Fit for"Virtual tuition for A-levels and GCSE"
This channel focuses on study tips and college application advice, which aligns well with the campaign's focus on education. However, the target audience may be more focused on students rather than parents of school-aged children.
#3
LearnFree
LearnFree
@UCeYUHG6o0YguM-g23htdsSw
For more than a decade, the GCFLearnFree program has helped millions around the world learn the essential skills they need to live and work in the 21st century. From Microsoft Office and email to reading, math, and more, GCFLearnFree offers tutorials in more than 190 topics.
Followers
1.1M
Mega Influencer
Engagement Rate
0.0%
Last Post
8 months ago
70%Match Score
Fit for"Virtual tuition for A-levels and GCSE"
This channel offers tutorials on various educational topics, which aligns well with the campaign's focus on education. However, the lack of a specific target audience of parents and the broad range of topics may dilute the campaign's effectiveness.
#4
MANIFESTED PUBLISHERS
MANIFESTED PUBLISHERS
@UCWNi_ws2zQSJ9k-OIc5Rf2A
KE
Subscribe to Manifested Publishers channel for latest Video lectures in Primary, Secondary and tertiary education. Website: http://www.manifestedpublishers.com || Twitter: @manifestedp || Facebook: manifested publishers || Instagram: manifestedp ||
Followers
76.2K
Micro Influencer
Engagement Rate
9999
Last Post
9999 days ago
65%Match Score
Fit for"Virtual tuition for A-levels and GCSE"
This channel provides educational content for primary, secondary, and tertiary education, which aligns well with the campaign's focus on education. However, the target audience may not specifically include parents of school-aged children.
#5
Tori Phantom
Tori Phantom
@UCNAJQyqhIl8gtP37Zq_mHbA
US
Welcome to the Phantom Family. Tori Phantom is your average millennial mom trying their best not to mess up their kids. They’re here to share all that they’ve figured out, with you.
Followers
527.0K
Macro Influencer
Engagement Rate
9999
Last Post
9999 days ago
60%Match Score
Fit for"Virtual tuition for A-levels and GCSE"
The influencer is a millennial mom sharing parenting experiences, which aligns well with the target audience of parents. However, the content does not specifically focus on education, which is a key requirement for the campaign.
#6
Newborn Facts
Newborn Facts
@UCFT6xLtD5FuneP4eInbG5xw
US
Hi there! I'm Victoria, and I'm the creator behind Newborn Facts! Here you can find short videos dedicated to sharing the fun and exciting facts about newborns. So if you're a new parent, a soon-to-be parent, or just someone who loves all things baby, I hope you'll join me on this adventure. Let's navigate the ups and downs of parenting together, and celebrate all the amazing things that come with having a newborn in our lives. DISCLAIMER: Videos in this channel are for educational purposes and based on personal opinions. These videos are not a substitute for professional advice, but for general guidance.
Followers
410
Nano Influencer
Engagement Rate
9999
Last Post
9999 days ago
50%Match Score
Fit for"Virtual tuition for A-levels and GCSE"
This channel focuses on newborn facts and parenting, which aligns well with the target audience of parents. However, the content is more focused on newborns rather than school-aged children, which may limit its relevance to the campaign.