Health, lifestyle, or environmental influencers in Cote d'Ivoire and Senegal.

Product Positioning

Aqua Due, a water purificator brand, can position itself as a vital solution for clean and safe drinking water in Cote d'Ivoire and Senegal. Given the importance of water purification in regions where access to clean water can be a challenge, the brand can emphasize health benefits, sustainability, and cost-effectiveness. Highlighting the product's ability to provide safe drinking water can resonate well with both urban and rural populations, making it a necessary household item.

Target Customers

The ideal customer profile for Aqua Due includes:

• Urban Families: Households in cities who are conscious about health and hygiene and are looking for reliable water purification solutions.
• Rural Communities: Areas where access to clean water is limited, and there is a need for affordable purification options.
• Health-Conscious Individuals: People who prioritize health and wellness and are interested in products that ensure safe drinking water.
• Environmental Enthusiasts: Consumers who are interested in sustainable living and reducing plastic waste by using purifiers instead of bottled water.

Potential Influencer Matches

• Local Health and Wellness Influencers: These influencers can effectively communicate the health benefits of using Aqua Due's water purificators, reaching health-conscious individuals and families.
• Lifestyle Bloggers and Vloggers: Influencers who focus on home and lifestyle can showcase the product's integration into daily life, appealing to urban families.
• Environmental Advocates: Influencers who promote sustainability can highlight the environmental benefits of using water purificators, targeting eco-conscious consumers.
• Community Leaders in Rural Areas: Influencers with strong ties to rural communities can help build trust and demonstrate the product's impact on improving water quality.

Content Creation Ideas

• Health Benefits Series: Create content that educates audiences on the health risks of untreated water and how Aqua Due purificators mitigate these risks.
• User Testimonials: Share stories and testimonials from satisfied customers, particularly from rural areas, to build credibility and trust.
• Sustainability Challenges: Launch a campaign encouraging users to reduce plastic waste by using purifiers, with influencers sharing their personal experiences.
• DIY Installation Guides: Produce engaging videos or infographics showing how easy it is to install and maintain the purificator, making it accessible to a wider audience.
• Interactive Q&A Sessions: Host live sessions with influencers to answer questions about water purification and the benefits of Aqua Due products, fostering community engagement.