Influencers in the construction, home improvement, or technology niches who create content related to product demonstrations, tutorials, reviews, or project showcases.

Product Positioning

The product in question is a "waterproofing concentrate, nanotechnology-based." This positions the product within the construction and home improvement market, specifically targeting waterproofing solutions. The use of nanotechnology suggests a high-tech, innovative approach, which can be a unique selling point. The product can be marketed as a cutting-edge solution for preventing water damage, enhancing durability, and providing long-lasting protection for buildings and structures.

Target Customers

The ideal customer profile for this product includes:

• Construction Companies: Firms involved in building new structures or renovating existing ones.
• Homeowners: Individuals looking to protect their homes from water damage, especially in areas prone to heavy rainfall or flooding.
• Property Managers: Those responsible for the maintenance of residential or commercial properties.
• DIY Enthusiasts: Individuals who prefer to undertake home improvement projects themselves.

Illustrative examples:

• A construction company working on a new residential complex in a coastal area.
• A homeowner in a region with a high water table looking to waterproof their basement.
• A property manager overseeing multiple apartment buildings in a city with frequent rain.

Potential Influencer Matches

Construction and Home Improvement Influencers

These influencers often share tips, tutorials, and product reviews related to building and maintaining homes. They can demonstrate the effectiveness of the waterproofing concentrate in real-world applications.

DIY and Home Renovation Influencers

These content creators focus on do-it-yourself projects and home renovations. They can showcase how easy it is to use the product for personal home improvement projects.

Technology and Innovation Influencers

Given the nanotechnology aspect, influencers who focus on innovative products and technological advancements can highlight the unique features and benefits of the waterproofing concentrate.

Environmental and Sustainability Influencers

If the product has eco-friendly attributes, influencers in the sustainability niche can promote it as a green solution for waterproofing needs.

Content Creation Ideas

General Ideas

• Product Demonstrations: Videos or blog posts showing the application process and effectiveness of the waterproofing concentrate.
• Before and After Comparisons: Visual content highlighting the difference in water resistance before and after using the product.
• Customer Testimonials: Sharing stories from satisfied customers who have successfully used the product.

Creative Ideas

• Nanotechnology Explainer: An engaging video or infographic explaining how nanotechnology enhances the product's performance.
• DIY Challenge: A series where influencers take on a waterproofing project using the concentrate, showcasing its ease of use and effectiveness.
• Sustainability Spotlight: Content focusing on the environmental benefits of the product, if applicable, and how it contributes to sustainable building practices.

By leveraging these strategies, the brand can effectively reach its target audience and highlight the unique benefits of its nanotechnology-based waterproofing concentrate.