The product in question is a "waterproofing concentrate, nanotechnology-based." This positions the product within the construction and home improvement market, specifically targeting waterproofing solutions. The use of nanotechnology suggests a high-tech, innovative approach, which can be a unique selling point. The product can be marketed as a cutting-edge solution for preventing water damage, enhancing durability, and providing long-lasting protection for buildings and structures.
The ideal customer profile for this product includes:
Illustrative examples:
These influencers often share tips, tutorials, and product reviews related to building and maintaining homes. They can demonstrate the effectiveness of the waterproofing concentrate in real-world applications.
These content creators focus on do-it-yourself projects and home renovations. They can showcase how easy it is to use the product for personal home improvement projects.
Given the nanotechnology aspect, influencers who focus on innovative products and technological advancements can highlight the unique features and benefits of the waterproofing concentrate.
If the product has eco-friendly attributes, influencers in the sustainability niche can promote it as a green solution for waterproofing needs.
By leveraging these strategies, the brand can effectively reach its target audience and highlight the unique benefits of its nanotechnology-based waterproofing concentrate.
Extracted from Campaign Brief & Market Analysis