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Brief

"I'm trying to source micro influencers for an affiliate program for a speciality wedding/hosting brand. Influencers need to be based in Canada or the US and their niche should be weddings, hosting or Airbnb."

I'm trying to source micro influencers for an affiliate program for a speciality wedding/hosting brand. Influencers need to be based in Canada or the US and their niche should be weddings, hosting or Airbnb.

Research Insight & Analysis

Product Positioning

The brand in question is a specialty wedding/hosting brand, which likely offers products or services tailored to weddings, events, and possibly Airbnb hosting. In the existing market, this brand can be positioned as a premium or niche provider of unique, high-quality items or services that enhance the experience of weddings and hosting events. This could include bespoke decorations, custom invitations, unique table settings, or specialized hosting services that cater to Airbnb guests.

Target Customers

The ideal customer profile for this brand would include:

  • Brides and Grooms: Couples planning their weddings who are looking for unique and personalized touches to make their day special.
  • Event Planners: Professionals who organize weddings and other events, seeking high-quality and distinctive products to offer their clients.
  • Airbnb Hosts: Individuals who rent out their properties and want to provide an exceptional experience for their guests, possibly through unique decor or hosting services.

Illustrative Examples

  1. A bride-to-be in her late 20s who is planning a rustic-themed wedding and is looking for unique, handcrafted decorations.
  2. An event planner in their 30s who specializes in high-end weddings and needs a reliable source of premium products.
  3. An Airbnb host in their 40s who wants to create a memorable experience for guests by offering a beautifully decorated space with thoughtful amenities.

Potential Influencer Matches

Micro Influencers

  • Wedding Bloggers/Vloggers: Influencers who focus on wedding planning, DIY wedding projects, and bridal fashion. They can showcase how the brand's products can be used to create a dream wedding.
  • Event Planners: Influencers who share tips and ideas for hosting events, including weddings. They can demonstrate the practical and aesthetic benefits of the brand's offerings.
  • Airbnb Superhosts: Influencers who are known for their exceptional hosting skills and often share tips on how to enhance guest experiences. They can highlight how the brand's products can elevate the hosting experience.

Enriching User's Requirements

  • Location: Ensure influencers are based in Canada or the US.
  • Niche: Focus on influencers whose content revolves around weddings, hosting, or Airbnb.

Content Creation Ideas

General Ideas

  1. Product Reviews and Unboxings: Influencers can create videos or blog posts reviewing the brand's products, showcasing their quality and unique features.
  2. How-To Guides: Step-by-step guides on how to use the products for wedding decorations, event setups, or Airbnb hosting.
  3. Behind-the-Scenes: Content that shows the process of planning a wedding or setting up an event using the brand's products.

Creative Ideas

  1. Wedding Day Vlogs: Influencers can document their wedding day, highlighting how the brand's products contributed to the overall experience.
  2. Themed Airbnb Tours: Influencers can create tours of their Airbnb properties, focusing on how the brand's products enhance the guest experience.
  3. DIY Projects: Influencers can create DIY projects using the brand's products, such as custom wedding invitations or unique table centerpieces.

By leveraging these content ideas and collaborating with the right influencers, the brand can effectively reach its target audience and create engaging, shareable content that resonates with potential customers.

Curated Influencer List

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
Campaign Objectives
We are seeking micro influencers based in Canada or the US to join our affiliate program for a specialty wedding and hosting brand. Ideal influencers should have a niche in weddings, hosting events, or Airbnb. We are looking for content that showcases our products in the context of weddings, event hosting, or Airbnb stays.
Influencer Persona
Micro influencers based in Canada or the US, with a focus on weddings, hosting events, or Airbnb. They should have an engaged following and create content related to these niches.
Content Themes
#WeddingPlanning #EventHosting #AirbnbDecor
#1
Greta
Greta
@gretalouisetome
US
instagram @gretalouisetome talent@pontefirm.com
Followers
583.8K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

90%Match Score
Fit for"We are seeking micro influencers based in Canada or the US to join our affiliate program for a specialty wedding and hosting brand. Ideal influencers should have a niche in weddings, hosting events, or Airbnb. We are looking for content that showcases our products in the context of weddings, event hosting, or Airbnb stays."
This influencer has a significant following and focuses on weddings, which aligns well with the brand's niche. Their content style and tone are suitable for showcasing wedding planning tips and tricks.
#2
World Wide Weddings
World Wide Weddings
@ww_wed
✍️Wedding Blog 👰Daily Inspiration for Your Wedding #Brides #Weddings #Bridals
Followers
1.0M
Mega Influencer

Engagement Rate

9999

Last Post

9999 days ago

90%Match Score
Fit for"We are seeking micro influencers based in Canada or the US to join our affiliate program for a specialty wedding and hosting brand. Ideal influencers should have a niche in weddings, hosting events, or Airbnb. We are looking for content that showcases our products in the context of weddings, event hosting, or Airbnb stays."
This influencer focuses on wedding inspiration, which aligns well with the brand's wedding niche. Their content style and tone are suitable for showcasing wedding planning tips and tricks.
#3
Tantawanbloom Wedding & Events
Tantawanbloom Wedding & Events
@tantawanbloom
United States
High-end event designer and full production services company based in New York City, Miami & Worldwide. Email: info@tantawanbloom.com
Followers
168.8K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

90%Match Score
Fit for"We are seeking micro influencers based in Canada or the US to join our affiliate program for a specialty wedding and hosting brand. Ideal influencers should have a niche in weddings, hosting events, or Airbnb. We are looking for content that showcases our products in the context of weddings, event hosting, or Airbnb stays."
This influencer is based in the US and focuses on high-end event design and weddings, which aligns well with the brand's niche. Their content style and tone are suitable for the brand's desired style.
#4
WedLuxe
WedLuxe
@wedluxe
Canada
Magazine + Events + Experiences Global luxury weddings through a lens of fashion, art + design
Followers
406.4K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

90%Match Score
Fit for"We are seeking micro influencers based in Canada or the US to join our affiliate program for a specialty wedding and hosting brand. Ideal influencers should have a niche in weddings, hosting events, or Airbnb. We are looking for content that showcases our products in the context of weddings, event hosting, or Airbnb stays."
This influencer is based in Canada and focuses on luxury weddings, which aligns well with the brand's niche. Their content style and tone are suitable for the brand's desired style.
#5
Kylee & Steven - Short Term Rental Experts
Kylee & Steven - Short Term Rental Experts
@UCG5MtfqUDmDCi-6hF76Rp-Q
US
We are a husband and wife team who started with zero Airbnb hosting experience and now own and manage a growing collection of top-performing vacation rentals. Our journey includes: * DIY renovations * Learning the ins-and-outs of Airbnb * Vacation rental design and setup * Expanding into property management for other owners * Growing our own investment portfolio... and more! And we're ready to share it all with you! We've experienced all of the growing pains so that you don't have to. Don't forget to subscribe! :) New to Airbnb hosting? Earn $40 and automatically get connected to us in Airbnb's messaging so that we can guide you through getting started - just sign up using this link! www.arrivls.com/airbnb _____________________________ website: www.arrivls.com instagram: @kyleeandsteven www.instagram.com/kyleeandsteven property management instagram: @arrivls www.instagram.com/arrivls facebook: www.facebook.com/arrivls email: kyleeandsteven@gmail.com
Followers
19.3K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

85%Match Score
Fit for"We are seeking micro influencers based in Canada or the US to join our affiliate program for a specialty wedding and hosting brand. Ideal influencers should have a niche in weddings, hosting events, or Airbnb. We are looking for content that showcases our products in the context of weddings, event hosting, or Airbnb stays."
This influencer is based in the US and focuses on Airbnb hosting and property management, which aligns well with the brand's niche. Their content style and tone are suitable for the brand's desired style.
#6
Veyonce
Veyonce
@airbnbstrategy
US
Short Term Rental Guru 💕 Airbnb Locator 🏠 📧 - vps@veluxproperty.info
Followers
77.2K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

85%Match Score
Fit for"We are seeking micro influencers based in Canada or the US to join our affiliate program for a specialty wedding and hosting brand. Ideal influencers should have a niche in weddings, hosting events, or Airbnb. We are looking for content that showcases our products in the context of weddings, event hosting, or Airbnb stays."
This influencer is based in the US and focuses on short-term rentals and Airbnb, which aligns well with the brand's niche. Their content style and tone are suitable for the brand's desired style.