Micro influencers based in Canada or the US, with a focus on weddings, hosting events, or Airbnb. They should have an engaged following and create content related to these niches.

Product Positioning

The brand in question is a specialty wedding/hosting brand, which likely offers products or services tailored to weddings, events, and possibly Airbnb hosting. In the existing market, this brand can be positioned as a premium or niche provider of unique, high-quality items or services that enhance the experience of weddings and hosting events. This could include bespoke decorations, custom invitations, unique table settings, or specialized hosting services that cater to Airbnb guests.

Target Customers

The ideal customer profile for this brand would include:

• Brides and Grooms: Couples planning their weddings who are looking for unique and personalized touches to make their day special.
• Event Planners: Professionals who organize weddings and other events, seeking high-quality and distinctive products to offer their clients.
• Airbnb Hosts: Individuals who rent out their properties and want to provide an exceptional experience for their guests, possibly through unique decor or hosting services.

Illustrative Examples

1. A bride-to-be in her late 20s who is planning a rustic-themed wedding and is looking for unique, handcrafted decorations.
2. An event planner in their 30s who specializes in high-end weddings and needs a reliable source of premium products.
3. An Airbnb host in their 40s who wants to create a memorable experience for guests by offering a beautifully decorated space with thoughtful amenities.

Potential Influencer Matches

Micro Influencers

• Wedding Bloggers/Vloggers: Influencers who focus on wedding planning, DIY wedding projects, and bridal fashion. They can showcase how the brand's products can be used to create a dream wedding.
• Event Planners: Influencers who share tips and ideas for hosting events, including weddings. They can demonstrate the practical and aesthetic benefits of the brand's offerings.
• Airbnb Superhosts: Influencers who are known for their exceptional hosting skills and often share tips on how to enhance guest experiences. They can highlight how the brand's products can elevate the hosting experience.

Enriching User's Requirements

• Location: Ensure influencers are based in Canada or the US.
• Niche: Focus on influencers whose content revolves around weddings, hosting, or Airbnb.

Content Creation Ideas

General Ideas

1. Product Reviews and Unboxings: Influencers can create videos or blog posts reviewing the brand's products, showcasing their quality and unique features.
2. How-To Guides: Step-by-step guides on how to use the products for wedding decorations, event setups, or Airbnb hosting.
3. Behind-the-Scenes: Content that shows the process of planning a wedding or setting up an event using the brand's products.

Creative Ideas

1. Wedding Day Vlogs: Influencers can document their wedding day, highlighting how the brand's products contributed to the overall experience.
2. Themed Airbnb Tours: Influencers can create tours of their Airbnb properties, focusing on how the brand's products enhance the guest experience.
3. DIY Projects: Influencers can create DIY projects using the brand's products, such as custom wedding invitations or unique table centerpieces.

By leveraging these content ideas and collaborating with the right influencers, the brand can effectively reach its target audience and create engaging, shareable content that resonates with potential customers.