MyInfluencer
Brief

"influencer who talks about wedding dresses, is planning a wedding, is recently engaged, or has recently got married"

Wedding dresses and planning influencers

Research Insight & Analysis

Product Positioning

The product in question appears to be wedding dresses or related wedding attire. In the existing market, wedding dresses are positioned as essential, high-emotion purchases that are central to the wedding experience. The brand can be positioned as offering unique, high-quality, and stylish wedding dresses that cater to modern brides. Emphasizing aspects such as custom, exclusivity, and superior craftsmanship can help differentiate the brand from competitors.

Target Customers

The ideal customer profile includes:

  • Recently Engaged Women: Women who have recently gotten engaged and are starting to plan their weddings.
  • Brides-to-Be: Women who are actively planning their weddings and are in the market for wedding dresses.
  • Newlyweds: Women who have recently gotten married and may share their wedding experiences and recommendations.

Illustrative examples:

  • A 28-year-old woman who got engaged last month and is looking for a unique wedding dress.
  • A 32-year-old bride-to-be who is planning a destination wedding and needs a dress that suits the location.
  • A 26-year-old newlywed who shares her wedding journey and dress shopping experience on social media.

Potential Influencer Matches

Wedding and Bridal Influencers

Influencers who specialize in wedding content, including wedding planning, dress shopping, and bridal fashion. They have a dedicated following of brides-to-be and recently engaged women.

Lifestyle Influencers

Influencers who share their personal life, including major life events like engagements and weddings. Their followers are often interested in their personal recommendations and experiences.

Fashion Influencers

Influencers who focus on fashion and style, and can provide a fresh perspective on wedding dresses. They can highlight the fashion-forward aspects of the dresses and appeal to brides looking for trendy options.

Micro-Influencers

Influencers with a smaller but highly engaged following. They often have a more personal connection with their audience, which can lead to higher trust and influence.

Content Creation Ideas

General Ideas

  • Dress Try-On Hauls: Influencers can try on different wedding dresses from the brand and share their thoughts and experiences.
  • Wedding Planning Series: A series of posts or videos documenting the influencer's wedding planning journey, featuring the brand's dresses.
  • Styled Photoshoots: Professional photoshoots showcasing the dresses in various wedding settings.

Creative Ideas

  • Behind-the-Scenes: A behind-the-scenes look at the making of a custom wedding dress, from design to final fitting.
  • Real Bride Stories: Featuring real brides who wore the brand's dresses, sharing their stories and wedding day experiences.
  • Virtual Dress Shopping: Hosting a live virtual dress shopping event where an influencer tries on dresses and interacts with followers in real-time.
  • DIY Wedding Dress Customization: Tutorials on how to personalize and customize wedding dresses to make them unique.

By leveraging these content ideas and collaborating with the right influencers, the brand can effectively reach and engage its target audience, driving awareness and sales for its wedding dresses.

Influencer Match Preview

Sample profiles based on AI-analyzed criteria. Refine your search or unlock top 50 tailored matches with full research and analysis.

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
Wedding dresses and planning influencers
Campaign Objectives
Looking for female influencers aged 20-35 who are planning a wedding, recently engaged, or recently married to promote wedding dresses. Ideal influencers should create content about wedding planning, wedding dress shopping, and personal wedding experiences on Instagram, YouTube, and TikTok.
Influencer Persona
Female influencers aged 20-35 who are planning a wedding, recently engaged, or recently married. Active on Instagram, YouTube, and TikTok.
Content Themes
#WeddingDress #BridalFashion #WeddingPlanning
#1
The Ivory Room
The Ivory Room
@theivoryroombridal
AU
YOUR BRIDAL EXPERIENCE, REIMAGINED Sydney • Virtual Consult • Worldwide Shipping
Followers
198.6K
Macro Influencer
Engagement Rate
0.4%
Last Post
3 weeks ago
95%Match Score
Fit for"Looking for female influencers aged 20-35 who are planning a wedding, recently engaged, or recently married to promote wedding dresses. Ideal influencers should create content about wedding planning, wedding dress shopping, and personal wedding experiences on Instagram, YouTube, and TikTok."
This influencer specializes in bridal experiences, making them a strong candidate for promoting wedding dresses. Their content aligns well with the brand's desired messaging and audience engagement. The follower count is substantial, enhancing potential reach for the campaign.
#2
Liz Inglisa
Liz Inglisa
@liz_inglisa
US
Lake Como 2024 BRIDE 🇮🇹💍 Elizabeth.inglisa@att.net fav bridal dresses 👇🏼
Followers
73.0K
Micro Influencer
Engagement Rate
4.5%
Last Post
3 weeks ago
95%Match Score
Fit for"Looking for female influencers aged 20-35 who are planning a wedding, recently engaged, or recently married to promote wedding dresses. Ideal influencers should create content about wedding planning, wedding dress shopping, and personal wedding experiences on Instagram, YouTube, and TikTok."
This influencer is specifically focused on being a bride and shares content related to wedding planning. Their engagement with bridal themes aligns perfectly with the brand's requirements. This influencer is an excellent fit for the campaign.
#3
Hope LaVine
Hope LaVine
@hopelavine
US
✨your Pinterest board in video form✨ celebrity bridal stylist w/ tips & inspo
Followers
316.0K
Macro Influencer
Engagement Rate
0.5%
Last Post
3 weeks ago
90%Match Score
Fit for"Looking for female influencers aged 20-35 who are planning a wedding, recently engaged, or recently married to promote wedding dresses. Ideal influencers should create content about wedding planning, wedding dress shopping, and personal wedding experiences on Instagram, YouTube, and TikTok."
As a celebrity bridal stylist, this influencer is well-aligned with the brand's focus on wedding dresses and planning. The content style is relevant, and the influencer's expertise can authentically integrate the brand's products. This influencer is a strong fit for the campaign.
#4
Cassie | Pro Wedding Tips 💍
Cassie | Pro Wedding Tips 💍
@weddingprocass
US
✨Wedding+Events Director 🥂 Cassandrahorrell@gmail.com 💍the good stuff👇
Followers
160.7K
Macro Influencer
Engagement Rate
9999
Last Post
9999 days ago
90%Match Score
Fit for"Looking for female influencers aged 20-35 who are planning a wedding, recently engaged, or recently married to promote wedding dresses. Ideal influencers should create content about wedding planning, wedding dress shopping, and personal wedding experiences on Instagram, YouTube, and TikTok."
As a wedding and events director, this influencer is well-aligned with the brand's focus on wedding planning and dresses. Their content style is professional and engaging, appealing to the target audience. The follower count is substantial, enhancing potential reach for the campaign.
#5
Carats & Cake
Carats & Cake
@caratscake
US
Your trusted wedding and events resource. #caratsandcake
Followers
137.6K
Macro Influencer
Engagement Rate
9999
Last Post
9999 days ago
85%Match Score
Fit for"Looking for female influencers aged 20-35 who are planning a wedding, recently engaged, or recently married to promote wedding dresses. Ideal influencers should create content about wedding planning, wedding dress shopping, and personal wedding experiences on Instagram, YouTube, and TikTok."
This influencer is a trusted resource for weddings and events, making them a strong candidate for promoting wedding dresses. Their content style is professional and aligns well with the brand's desired messaging. The audience is likely to be engaged in wedding planning, fitting the target demographic.
#6
MATOPEDA
MATOPEDA
@matopeda.atelier
NG
“Each Dress has a Story” Custom Bridal Gowns Custom Evening +2347026056345
Followers
227.4K
Macro Influencer
Engagement Rate
9999
Last Post
9999 days ago
85%Match Score
Fit for"Looking for female influencers aged 20-35 who are planning a wedding, recently engaged, or recently married to promote wedding dresses. Ideal influencers should create content about wedding planning, wedding dress shopping, and personal wedding experiences on Instagram, YouTube, and TikTok."
This influencer specializes in custom bridal gowns, making them highly relevant to the brand's focus on wedding dresses. Their content can authentically integrate the brand's products and services. This influencer is a strong fit for the campaign.