The product in question appears to be wedding dresses or related wedding attire. In the existing market, wedding dresses are positioned as essential, high-emotion purchases that are central to the wedding experience. The brand can be positioned as offering unique, high-quality, and stylish wedding dresses that cater to modern brides. Emphasizing aspects such as custom, exclusivity, and superior craftsmanship can help differentiate the brand from competitors.
The ideal customer profile includes:
Illustrative examples:
Influencers who specialize in wedding content, including wedding planning, dress shopping, and bridal fashion. They have a dedicated following of brides-to-be and recently engaged women.
Influencers who share their personal life, including major life events like engagements and weddings. Their followers are often interested in their personal recommendations and experiences.
Influencers who focus on fashion and style, and can provide a fresh perspective on wedding dresses. They can highlight the fashion-forward aspects of the dresses and appeal to brides looking for trendy options.
Influencers with a smaller but highly engaged following. They often have a more personal connection with their audience, which can lead to higher trust and influence.
By leveraging these content ideas and collaborating with the right influencers, the brand can effectively reach and engage its target audience, driving awareness and sales for its wedding dresses.
Extracted from Campaign Brief & Market Analysis