Wedding dresses and planning influencers

Product Positioning

The product in question appears to be wedding dresses or related wedding attire. In the existing market, wedding dresses are positioned as essential, high-emotion purchases that are central to the wedding experience. The brand can be positioned as offering unique, high-quality, and stylish wedding dresses that cater to modern brides. Emphasizing aspects such as custom, exclusivity, and superior craftsmanship can help differentiate the brand from competitors.

Target Customers

The ideal customer profile includes:

• Recently Engaged Women: Women who have recently gotten engaged and are starting to plan their weddings.
• Brides-to-Be: Women who are actively planning their weddings and are in the market for wedding dresses.
• Newlyweds: Women who have recently gotten married and may share their wedding experiences and recommendations.

Illustrative examples:

• A 28-year-old woman who got engaged last month and is looking for a unique wedding dress.
• A 32-year-old bride-to-be who is planning a destination wedding and needs a dress that suits the location.
• A 26-year-old newlywed who shares her wedding journey and dress shopping experience on social media.

Potential Influencer Matches

Wedding and Bridal Influencers

Influencers who specialize in wedding content, including wedding planning, dress shopping, and bridal fashion. They have a dedicated following of brides-to-be and recently engaged women.

Lifestyle Influencers

Influencers who share their personal life, including major life events like engagements and weddings. Their followers are often interested in their personal recommendations and experiences.

Fashion Influencers

Influencers who focus on fashion and style, and can provide a fresh perspective on wedding dresses. They can highlight the fashion-forward aspects of the dresses and appeal to brides looking for trendy options.

Micro-Influencers

Influencers with a smaller but highly engaged following. They often have a more personal connection with their audience, which can lead to higher trust and influence.

Content Creation Ideas

General Ideas

• Dress Try-On Hauls: Influencers can try on different wedding dresses from the brand and share their thoughts and experiences.
• Wedding Planning Series: A series of posts or videos documenting the influencer's wedding planning journey, featuring the brand's dresses.
• Styled Photoshoots: Professional photoshoots showcasing the dresses in various wedding settings.

Creative Ideas

• Behind-the-Scenes: A behind-the-scenes look at the making of a custom wedding dress, from design to final fitting.
• Real Bride Stories: Featuring real brides who wore the brand's dresses, sharing their stories and wedding day experiences.
• Virtual Dress Shopping: Hosting a live virtual dress shopping event where an influencer tries on dresses and interacts with followers in real-time.
• DIY Wedding Dress Customization: Tutorials on how to personalize and customize wedding dresses to make them unique.

By leveraging these content ideas and collaborating with the right influencers, the brand can effectively reach and engage its target audience, driving awareness and sales for its wedding dresses.