The product in question is a wedding guest gown designed for a 55-year-old woman with a heavy middle. This product can be positioned as a stylish, comfortable, and flattering option for mature women attending weddings. Emphasizing features such as elegant design, high-quality fabric, and a fit that enhances and flatters a fuller figure can help differentiate it in the market. Highlighting the gown's ability to provide both comfort and sophistication will appeal to the target demographic.
The ideal customer profile for this product includes:
Illustrative examples of target customers:
These influencers focus on fashion for plus-size or mature women and can effectively reach the target audience. They often share styling tips, outfit ideas, and reviews of clothing items that cater to their followers' needs.
Lifestyle influencers who are in their 50s or older and share content related to fashion, beauty, and daily life can resonate well with the target demographic. Their followers trust their recommendations and appreciate their relatable content.
Influencers who specialize in wedding and event planning can also be a good match. They often share outfit ideas for wedding guests and can introduce the gown to women looking for the perfect attire for such occasions.
By leveraging these content ideas and collaborating with the right influencers, the brand can effectively reach and engage its target audience, driving awareness and sales for the wedding guest gown.
Extracted from Campaign Brief & Market Analysis