Influencers in Kerala focusing on wellness and sleep, aged 25-45, active on Instagram and YouTube.

Product Positioning

The focus on wellness and sleep in Kerala suggests a niche market that combines health, relaxation, and cultural experiences. Kerala is known for its Ayurvedic treatments and serene landscapes, which can be leveraged to position the product as a holistic wellness solution. The brand can emphasize natural and traditional methods for improving sleep quality, tapping into the growing trend of wellness tourism and self-care.

Target Customers

The ideal customer profile includes individuals interested in wellness, holistic health, and natural remedies. They are likely to be health-conscious, seeking stress relief and improved sleep quality. Examples include:

• Young professionals experiencing high stress levels
• Middle-aged individuals looking for natural sleep solutions
• Tourists visiting Kerala for wellness retreats

Potential Influencer Matches

1. Wellness Bloggers/Vloggers: Influencers who focus on health, wellness, and lifestyle can effectively communicate the benefits of the product. They can create content around personal experiences with the product, emphasizing its natural and traditional aspects.

2. Travel Influencers: Those who highlight travel experiences in Kerala can showcase the product as part of a wellness journey, appealing to tourists and travelers interested in holistic experiences.

3. Health Experts: Nutritionists or sleep specialists can provide credibility and expert opinions on the product's benefits, reaching an audience that values professional advice.

Content Creation Ideas

• Personal Stories: Influencers can share their personal journeys of improved sleep and wellness using the product, creating relatable and authentic content.

• Cultural Insights: Content that explores the traditional and cultural aspects of wellness in Kerala, such as Ayurvedic practices, can attract an audience interested in cultural experiences.

• Before and After: Visual content showing the transformation in sleep quality or stress levels before and after using the product can be compelling.

• Interactive Q&A Sessions: Live sessions where influencers answer questions about wellness and sleep, providing tips and insights, can engage the audience and build trust.

These strategies can help position the product effectively in the market, reaching the target audience through relevant and engaging content.