Travel bloggers, family vloggers, accessibility advocates, and health influencers with a focus on Hawaii or travel to Hawaii.

Product Positioning

The service being offered is the rental of wheelchairs and mobility scooters with free delivery to specific locations in Oahu, Hawaii, including Honolulu, Waikiki, and Ko'Olina Resorts. This service can be positioned as a convenient and essential solution for families traveling with members who have mobility challenges. The emphasis on free delivery to popular tourist destinations adds value and convenience, making it an attractive option for tourists.

Target Customers

The ideal customer profile includes:

• Tourists with Mobility Challenges: Individuals who require mobility assistance while traveling.
• Families Traveling with Elderly Members: Families who want to ensure that their elderly members can participate in all activities.
• Disabled Travelers: Individuals with disabilities who need reliable mobility solutions during their stay.
• Healthcare Providers and Caregivers: Professionals who may recommend or arrange mobility solutions for their clients.

Illustrative examples:

1. A family vacationing in Waikiki with an elderly grandparent who needs a mobility scooter to explore the area comfortably.
2. A disabled traveler visiting Honolulu who requires a wheelchair to navigate the city.
3. A caregiver arranging a mobility scooter for a client staying at a resort in Ko'Olina.

Potential Influencer Matches

Travel Bloggers and Vloggers

• Why: They can showcase the convenience and accessibility of the service, highlighting how it enhances the travel experience for those with mobility challenges.
• Reach: Their audience often includes travelers looking for tips and recommendations, making them a perfect match.

Health and Wellness Influencers

• Why: They can discuss the importance of mobility solutions for maintaining an active lifestyle, even while on vacation.
• Reach: Their followers include individuals interested in health, wellness, and accessibility solutions.

Family and Parenting Influencers

• Why: They can share personal stories and experiences about traveling with elderly family members or those with disabilities, emphasizing the importance of mobility solutions.
• Reach: Their audience includes families who may benefit from the service.

Local Hawaiian Influencers

• Why: They can provide a local perspective and endorse the service to both residents and tourists.
• Reach: Their followers include both locals and tourists interested in exploring Hawaii.

Content Creation Ideas

General Ideas

• Travel Tips: Articles or videos on how to travel comfortably with mobility challenges in Oahu.
• Customer Testimonials: Sharing stories from satisfied customers who used the service during their vacation.
• Service Demonstrations: Videos showing how easy it is to rent and use the mobility scooters and wheelchairs.

Creative Ideas

• Day in the Life: A vlog featuring a day in the life of a tourist using the mobility rental service, exploring popular spots in Oahu.
• Family Adventures: A series of posts or videos showcasing family adventures made possible with the help of the mobility rentals.
• Local Collaborations: Partnering with local businesses and attractions to create content that highlights accessible travel experiences in Oahu.

By leveraging these strategies, the brand can effectively reach and engage its target audience, positioning itself as a valuable resource for accessible travel in Oahu, Hawaii.