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Brief

"Influencers for Whiskey that is up for adventure. Followers should be 9000+"

Influencers for Whiskey that is up for adventure. Followers should be 9000+

Research Insight & Analysis

Product Positioning

The product in question is whiskey that is "up for adventure." This suggests a brand positioning that emphasizes excitement, exploration, and perhaps a rugged or outdoorsy lifestyle. The whiskey could be marketed as a premium yet adventurous choice for those who enjoy outdoor activities, travel, and unique experiences. This positioning can differentiate it from more traditional or luxury whiskey brands by appealing to a younger, more dynamic audience.

Target Customers

The ideal customer profile for this whiskey would likely include:

  • Young Professionals: Individuals aged 25-40 who have disposable income and enjoy spending on premium products.
  • Adventure Enthusiasts: People who are passionate about outdoor activities such as hiking, camping, and travel.
  • Social Media Savvy: Customers who are active on social media platforms and enjoy sharing their experiences online.
  • Experience Seekers: Those who value unique and memorable experiences over material possessions.

Illustrative examples:

  • A 30-year-old marketing executive who enjoys weekend hiking trips and sharing photos of their adventures on Instagram.
  • A 28-year-old travel blogger who explores off-the-beaten-path destinations and enjoys trying local spirits.
  • A 35-year-old tech professional who participates in adventure sports and attends whiskey tasting events.

Potential Influencer Matches

To effectively reach the target customers, the following types of influencers would be suitable:

Adventure and Travel Influencers

These influencers often share content related to outdoor activities, travel destinations, and adventurous experiences. They can showcase the whiskey as a perfect companion for their adventures, highlighting its adventurous spirit.

Lifestyle Influencers

Influencers who focus on a premium lifestyle, including food, drinks, and unique experiences. They can position the whiskey as a high-quality choice for those who seek adventure in their everyday lives.

Micro-Influencers

Influencers with a following of 9,000+ who have a strong engagement rate and a niche audience interested in adventure and premium products. They can create authentic and relatable content that resonates with their followers.

Content Creation Ideas

To align with the brand's adventurous positioning, the following content ideas could be effective:

Adventure Stories

Influencers can share personal stories of their adventures, featuring the whiskey as a key part of their experience. This could include camping trips, hiking expeditions, or travel adventures.

Whiskey Tasting in Unique Locations

Create content around whiskey tasting sessions in unique and adventurous locations, such as mountain tops, forests, or remote beaches. This can highlight the adventurous spirit of the brand.

User-Generated Content Campaign

Encourage customers to share their own adventure stories and photos featuring the whiskey, using a branded hashtag. This can create a sense of community and increase brand visibility.

Behind-the-Scenes Content

Share behind-the-scenes content of the whiskey production process, focusing on the craftsmanship and quality that goes into making the product. This can appeal to customers who value authenticity and premium quality.

By leveraging these content ideas and collaborating with the right influencers, the whiskey brand can effectively reach and engage its target audience, positioning itself as the go-to choice for adventure seekers.

Curated Influencer List

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
Whiskey for adventure lovers
Campaign Objectives
Looking for influencers with 9000+ followers to promote an adventurous whiskey brand. Ideal influencers should have an adventurous spirit and a following that enjoys whiskey. Content should highlight the adventurous nature of the whiskey.
Influencer Persona
Adventurous lifestyle influencers, travel bloggers, outdoor enthusiasts, and whiskey connoisseurs with a follower count of 9000+.
Content Themes
#AdventureWhiskey #WhiskeyLovers #OutdoorSpirits
#1
michaelaandbronny
michaelaandbronny
@michaelaandbronny
US
RN|Doodle Mama|2024 Bride 🩺🐶💍 ✉️bronnythedood.le@gmail.com 📍Tampa, FL
Followers
4.9K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

50%Match Score
Fit for"Looking for influencers with 9000+ followers to promote an adventurous whiskey brand. Ideal influencers should have an adventurous spirit and a following that enjoys whiskey. Content should highlight the adventurous nature of the whiskey."
The influencer's content includes whiskey adventures, which aligns well with the brand's theme. However, the follower count is below the required threshold.
#2
Whiskey City Traditional
Whiskey City Traditional
@UCX4d7e1yecFTzTOM2xWNsSg
US
Welcome to the home of Whiskey City Traditional Archery! We are Trad only Club based in Milan, Indiana focused on bringing people together through the timeless sport of Traditional archery. Here you will find videos documenting our monthly club meets Watch as club members of all skill levels gather to socialize, share techniques, and engage in friendly 3D competitions. Also there will be videos here which represent wctrad.com, the online store for all your Trad archery gear needs (Home of the very popular HIPSTER QUIVER)! When we're not at the range, some of our most popular videos take you along on "field trips" where we explore trad only archery events around the United States. We also offer in-depth product reviews on the latest equipment and bowyers. Whether you want to learn more about becoming a club member, grow your archery skills, or simply spend time with a like-minded community, the Whiskey City Traditional Archery YouTube channel is for you. Don't forget to subscribe!
Followers
3.9K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

45%Match Score
Fit for"Looking for influencers with 9000+ followers to promote an adventurous whiskey brand. Ideal influencers should have an adventurous spirit and a following that enjoys whiskey. Content should highlight the adventurous nature of the whiskey."
This influencer focuses on traditional archery and whiskey, which aligns well with the brand's adventurous theme. However, the follower count is below the required threshold.
#3
Sopita Queen
Sopita Queen
@notsopitaqueen
US
🍉Back-Up to @Sopita_Queen Venmo: Sopita24 P.O. Box 52668 Tulsa, OK 74152
Followers
4.0K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

45%Match Score
Fit for"Looking for influencers with 9000+ followers to promote an adventurous whiskey brand. Ideal influencers should have an adventurous spirit and a following that enjoys whiskey. Content should highlight the adventurous nature of the whiskey."
The influencer's content includes whiskey adventures, which aligns well with the brand's theme. However, the follower count is below the required threshold.
#4
KillCo Whiskey Musings
KillCo Whiskey Musings
@UCzWIRg2JEVGWWwRuHa3q4Ew
US
"How do you whiskey?" While I know full well I may appear to be a walking, talking, snobby whiskey stereotype of a person at a glance (it's the mustache). I'd like to believe my channel will dissuade you of that negative connotation. I am making videos to help others who are seeking to go down the whiskey path. Enjoying whiskey is a personal experience, there is no right or wrong way to enjoy it. So don't let any whiskey snobs' tell you otherwise. Uploads are on Wednesdays at 11am Weekly live streams, we raise our glasses on Friday and Sunday at 7pm. Whiskey can do amazing things when in good company, so I do hope you'll join me on this delicious journey. DFTBA (Don't Forget To Be Awesome) LLAP (Live Long And Prosper) And I'll see you... out there! Brian Killavey creator of KillCo Whiskey Musings #whiskey #bourbon #scotch #irish #japanese #killco
Followers
878
Nano Influencer

Engagement Rate

9999

Last Post

9999 days ago

40%Match Score
Fit for"Looking for influencers with 9000+ followers to promote an adventurous whiskey brand. Ideal influencers should have an adventurous spirit and a following that enjoys whiskey. Content should highlight the adventurous nature of the whiskey."
The influencer's content is centered around whiskey and aims to educate and entertain, which aligns with the brand's theme. However, the follower count is below the required threshold.
#5
See What I Sea
See What I Sea
@UC_xy9KriDScW21c2WEjwMlw
HK
I'm making videos so that my mom can see what I'm up to despite living far away since I'm an expat in Hong Kong. Started using a GoPro Hero 7 White that I had lying around at home and taking it from there. Learning a lot about making videos as I go and I'm thoroughly enjoying the process. I really enjoy the outdoors and water sports and I try to make the most of my days out. I created See What I Sea so that you can follow me hiking, skateboarding, wakesurfing, surfing, sailing, snorkeling, and diving all over Hong Kong and frequenting my favorite spots in Sai Kung, Lantau, and the south side of Hong Kong Island. #hongkong #homekong #seewhatisea #diving #divessi #wearessi #snorkeling #outdoors #hiking # sailing # yachting #classicyacht #cheoylee #surfing #bigwavebay #tailongwan #cheungshabeach #skateboard #longboard #wakesurf
Followers
1.8K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

40%Match Score
Fit for"Looking for influencers with 9000+ followers to promote an adventurous whiskey brand. Ideal influencers should have an adventurous spirit and a following that enjoys whiskey. Content should highlight the adventurous nature of the whiskey."
This influencer's content focuses on outdoor activities and water sports, which aligns well with the brand's adventurous theme. However, the follower count is below the required threshold.
#6
Common Man Cocktails
Common Man Cocktails
@UCm4_NTvhixXU3YFetu8z-aA
US
We are simplifying the art of the craft cocktail, making great tasting drinks without pretension and suits, common man style. Our goal isn't to teach you everything there is about cocktails, it's about sparking an interest in cocktails so you will be excited to further your own education and become a great cocktail creator for the next generation of drinkers. Target audience is the average consumer making cocktails at home. I am not a bartender nor claim to be a bartender. This is all about making cocktails for your own enjoyment. For business / sponsorship inquiries please contact us: http://commonmancocktails.com/contact-us/
Followers
175.0K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

40%Match Score
Fit for"Looking for influencers with 9000+ followers to promote an adventurous whiskey brand. Ideal influencers should have an adventurous spirit and a following that enjoys whiskey. Content should highlight the adventurous nature of the whiskey."
This influencer focuses on simplifying craft cocktails, which aligns with the brand's theme. However, the follower count is below the required threshold.