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Brief

"We are an e-commerce pet supply company with a unique wine/pet treats or toys subscription box"

We are an e-commerce pet supply company with a unique wine/pet treats or toys subscription box

Research Insight & Analysis

Product Positioning

Your e-commerce pet supply company offers a unique subscription box that combines wine with pet treats or toys. This product can be positioned as a premium, lifestyle-oriented offering that caters to pet owners who enjoy indulging in luxury experiences with their pets. The combination of wine and pet treats/toys creates a unique selling proposition that differentiates your brand from other pet supply companies. Emphasize the convenience, quality, and exclusivity of the subscription box to attract customers who value these attributes.

Target Customers

The ideal customer profile for your subscription box includes:

  • Pet Owners: Individuals who own pets and are looking for high-quality treats and toys for their furry friends.
  • Wine Enthusiasts: People who enjoy wine and are interested in unique and premium wine experiences.
  • Affluent Consumers: Customers with disposable income who are willing to spend on luxury and lifestyle products.
  • Millennials and Gen Z: Younger demographics who are more likely to subscribe to subscription boxes and value convenience and unique experiences.

Illustrative examples:

  • A young professional couple in their 30s who own a dog and enjoy wine tasting events.
  • A single pet owner in their late 20s who loves pampering their cat and trying new wine varieties.
  • A family with children who want to treat their pets and enjoy a glass of wine during family gatherings.

Potential Influencer Matches

Pet Influencers

Pet influencers with a large following of pet owners can showcase the pet treats and toys, highlighting the quality and enjoyment their pets get from the products. Examples include:

  • Pet bloggers
  • Instagram accounts dedicated to pets
  • YouTube channels featuring pet care and lifestyle

Lifestyle Influencers

Lifestyle influencers who focus on luxury, convenience, and unique experiences can appeal to the affluent and younger demographics. They can create content that combines their love for pets and wine. Examples include:

  • Instagram influencers who post about lifestyle and luxury products
  • YouTube vloggers who share their daily lives and experiences
  • TikTok creators who make short, engaging videos about unique products

Wine Enthusiast Influencers

Wine influencers who have a following of wine lovers can introduce the wine aspect of the subscription box, making it appealing to their audience. Examples include:

  • Wine bloggers
  • Instagram accounts focused on wine reviews and experiences
  • YouTube channels dedicated to wine tasting and education

Content Creation Ideas

General Ideas

  • Unboxing videos showcasing the subscription box and its contents
  • Reviews and testimonials from influencers and their pets
  • Lifestyle posts featuring the influencer enjoying the wine while their pet enjoys the treats/toys

Creative Ideas

  • "Wine and Woof" nights: Influencers host a virtual event where they enjoy the wine and their pets enjoy the treats/toys, inviting their followers to join in.
  • Pet and Wine Pairing: Influencers create content pairing different wines with specific pet treats or toys, making it a fun and engaging experience.
  • Behind-the-Scenes: Influencers share behind-the-scenes content of their pets interacting with the products, adding a personal touch to the promotion.

By leveraging these types of influencers and content ideas, your e-commerce pet supply company can effectively reach and engage your target audience, driving interest and subscriptions for your unique wine/pet treats or toys subscription box.

Curated Influencer List

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
Wine and pet treats subscription box
Campaign Objectives
We are an e-commerce pet supply company offering a unique subscription box that combines wine with pet treats or toys. We are looking for influencers who are pet owners and can create engaging content around our product. Ideal influencers would be those who have a strong presence in the pet or lifestyle niche and can appeal to pet owners who enjoy wine. Content should highlight the unique combination of wine and pet treats/toys, showcasing the joy and indulgence it brings to both pets and their owners.
Influencer Persona
Pet influencers or lifestyle influencers who own pets and have a strong following among pet owners. They should be able to create engaging content that highlights the unique combination of wine and pet treats/toys.
Content Themes
#PetSubscriptionBox #WineAndPets #PetTreatsAndWine
#1
Top Dog Tips
Top Dog Tips
@UCicO3QGnXZ9DicgaIOQ98QA
US
Top Dog Tips - Your Ally in Dog Ownership! We are here to provide dog owners with the most accurate and in-depth tips and advice on dog care, health, nutrition and training from the industry experts – veterinarians, dog trainers, groomers and animal scientists. Browse our large database of homemade dog food recipes with explainer videos and see our rankings and reviews of hundreds of dog products. We aim to help dog owners effortlessly choose the best dog supplies on the market. We buy, test, review and rank pet products to help you avoid the bad stuff and purchase only what's best for you and your dog.
Followers
198.0K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

70%Match Score
Fit for"We are an e-commerce pet supply company offering a unique subscription box that combines wine with pet treats or toys. We are looking for influencers who are pet owners and can create engaging content around our product. Ideal influencers would be those who have a strong presence in the pet or lifestyle niche and can appeal to pet owners who enjoy wine. Content should highlight the unique combination of wine and pet treats/toys, showcasing the joy and indulgence it brings to both pets and their owners."
This influencer has a strong focus on dog care, health, and product reviews, which aligns well with the pet aspect of the brand's subscription box. However, there is no mention of lifestyle or wine, which may limit the integration of the wine component.
#2
Simpawtico Dog Training
Simpawtico Dog Training
@UCMgKNPC0O91FgvS94YMgIag
US
Simpawtico Dog Training is committed to bringing you creative and intelligent techniques to manage, motivate, and learn about our beloved canine family members. Here you will find training tips and tutorials, product and book reviews, and oblique strategies you've never dreamed of. Our passion is to help you learn to communicate with your dog, expand your knowledge, and create real joy in your relationship with your pet.
Followers
431.0K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

65%Match Score
Fit for"We are an e-commerce pet supply company offering a unique subscription box that combines wine with pet treats or toys. We are looking for influencers who are pet owners and can create engaging content around our product. Ideal influencers would be those who have a strong presence in the pet or lifestyle niche and can appeal to pet owners who enjoy wine. Content should highlight the unique combination of wine and pet treats/toys, showcasing the joy and indulgence it brings to both pets and their owners."
This YouTube channel focuses on dog training and product reviews, which aligns with the pet aspect. The content is educational and engaging, but there is no mention of lifestyle or wine.
#3
Meet The Chambers
Meet The Chambers
@UCTGK2fT0c1Hw1D8wgxfRf_g
US
Meet us, the Chambers. We are sharing glimpses of our life through vlogging. This family channel is for us to look back at our memories, but we're also sharing these moments with you! We hope to show you black love, black girl magic, black boy joy, and inspire you along the way with our little fam. Whether it’s making you remeber a core memory that gives you all the feels to taking you on our parenting journey as millennials you can relate to! We share how life is with kids while sharing things that make our lives easier as parents and other fun, DIY, and creative content. Come join the fam bam! Make sure you subscribe so you're notified of new videos! A new WEEKLY vlog is live every MONDAY at 6PM EST plus tons of YouTube shorts. Visit ComeWagAlong.com for our dog & parenting blog. Also visit MeetTheChambers.com! Wanna send us mail? Send to: Meet The Chambers PO BOX 3201 BURLINGTON NC 27215
Followers
18.6K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

65%Match Score
Fit for"We are an e-commerce pet supply company offering a unique subscription box that combines wine with pet treats or toys. We are looking for influencers who are pet owners and can create engaging content around our product. Ideal influencers would be those who have a strong presence in the pet or lifestyle niche and can appeal to pet owners who enjoy wine. Content should highlight the unique combination of wine and pet treats/toys, showcasing the joy and indulgence it brings to both pets and their owners."
This YouTube channel focuses on family vlogging with a pet and parenting angle, which aligns well with the pet aspect and has potential for lifestyle content. However, there is no mention of wine.
#4
At Home With Bentley & Albert
At Home With Bentley & Albert
@UCC2aId4OmEOUcx1zLy-TeUQ
US
We are Bentley & Albert, two little Yorkies that love all things fun! On our channel will be filled with joy and laughs and plenty of tips from our puppy mommies Nikki from the YouTube channel At Home With. She will show you all the tips she uses to take care of us and to give us a happy home. The only thing we can teach you is how to have fun and make you laugh. Love, Bentley & Albert
Followers
17.1K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

60%Match Score
Fit for"We are an e-commerce pet supply company offering a unique subscription box that combines wine with pet treats or toys. We are looking for influencers who are pet owners and can create engaging content around our product. Ideal influencers would be those who have a strong presence in the pet or lifestyle niche and can appeal to pet owners who enjoy wine. Content should highlight the unique combination of wine and pet treats/toys, showcasing the joy and indulgence it brings to both pets and their owners."
This YouTube channel focuses on Yorkies and pet care tips, which aligns with the pet aspect. The content is engaging and personal, but there is no mention of lifestyle or wine.
#5
Simply Rox
Simply Rox
@UCbl6epr-AA9mUkOfEtk3ZOQ
US
Hi ! Welcome to Stassi the Tzu youtube channel! My name is Roxanne and I am owned actually by 4 dogs. Stassi is the newest member of the pack and my first Shih Tzu! I also have a Cavalier King Charles spaniel named Harper and 2 little old lady chihuahua's named ChiChi and Paris . I love taking videos and wanted to start a channel as a means to share the little videos I take . I plan on keeping Stassi in full show coat and plan on doing a grooming series as well as sharing parts of her training and just part of our fun! I am not a professional you-tuber and I don't have fancy equipment , so the quality of my videos may not be the most professional but I hope you enjoy .If you havent done so already, please subscribe to her channel and thanks for watching! Roxanne & Stassi Follow us on Instagram! stassithetzu Follow us on Facebook https://www.facebook.com/Stassi-the-tzu-990126914393180/
Followers
23.7K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

60%Match Score
Fit for"We are an e-commerce pet supply company offering a unique subscription box that combines wine with pet treats or toys. We are looking for influencers who are pet owners and can create engaging content around our product. Ideal influencers would be those who have a strong presence in the pet or lifestyle niche and can appeal to pet owners who enjoy wine. Content should highlight the unique combination of wine and pet treats/toys, showcasing the joy and indulgence it brings to both pets and their owners."
This YouTube channel focuses on dog grooming and training, which aligns with the pet aspect. The content style is personal and engaging, but there is no mention of lifestyle or wine.
#6
Holly & Milkshake
Holly & Milkshake
@hoogie_bear_
US
Check out our Linktr.ee to shop 🛍️ Hoogiebearholly@gmail.com 📬
Followers
559.5K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

60%Match Score
Fit for"We are an e-commerce pet supply company offering a unique subscription box that combines wine with pet treats or toys. We are looking for influencers who are pet owners and can create engaging content around our product. Ideal influencers would be those who have a strong presence in the pet or lifestyle niche and can appeal to pet owners who enjoy wine. Content should highlight the unique combination of wine and pet treats/toys, showcasing the joy and indulgence it brings to both pets and their owners."
This TikTok influencer has a large following and focuses on cat subscription boxes and unboxing, which aligns with the pet aspect. However, there is no mention of lifestyle or wine, and the focus is on cats rather than dogs.