Fashion or winter sports enthusiasts, aged 18-35, active on Instagram/YouTube/TikTok.

Product Positioning

Winter gloves are a seasonal product that can be positioned as both a fashion accessory and a functional necessity. In the existing market, they can be highlighted for their unique features such as warmth, material quality, design, and compatibility with touchscreens. A fresh angle could involve promoting them as eco-friendly or technologically advanced, appealing to environmentally conscious or tech-savvy consumers Target Customers

The ideal customer profile for winter gloves includes:

• Outdoor Enthusiasts: Individuals who enjoy winter sports or outdoor activities and require durable and warm gloves.
• Fashion-Conscious Consumers: People interested in stylish winter accessories that complement their outfits.
• Tech-Savvy Users: Customers looking for gloves that allow them to use their smartphones or other devices without removing them.
• Environmentally Conscious Buyers: Consumers interested in sustainable and eco-friendly products.

Potential Influencer Matches

• Outdoor and Adventure Influencers: These influencers can showcase the gloves in action during winter sports or outdoor activities, appealing to outdoor enthusiasts.
• Fashion Influencers: They can style the gloves with various winter outfits, attracting fashion-conscious consumers.
• Tech Influencers: By highlighting the gloves' compatibility with devices, they can reach tech-savvy users.
• Eco-Friendly Influencers: If the gloves have sustainable features, these influencers can promote them to environmentally conscious audiences.

Content Creation Ideas

• Winter Adventure Vlogs: Influencers can create videos of their winter adventures, emphasizing the gloves' durability and warmth.
• Fashion Lookbooks: Fashion influencers can produce lookbooks or styling videos featuring the gloves in different outfits.
• Tech Reviews: Tech influencers can review the gloves' functionality with devices, demonstrating their practicality.
• Sustainability Stories: Eco-friendly influencers can share the story behind the gloves' sustainable production process.

These content ideas align with the brand's positioning and have the potential to engage a wide audience, increasing the product's visibility and appeal.