MyInfluencer
Brief

"We sell fragrances to women as a luxury brand, looking for women who can make pretty modern luxury videos"

Women creating modern luxury videos

Research Insight & Analysis

Product Positioning

The brand sells fragrances targeted at women, positioning itself as a luxury brand. In the existing market, luxury fragrances are often associated with high-quality ingredients, sophisticated packaging, and an overall premium experience. To stand out, the brand can emphasize its unique scent profiles, exclusive ingredients, and the luxurious experience it offers. Highlighting the craftsmanship and the story behind each fragrance can also add to the brand's allure.

Target Customers

The ideal customer profile for this luxury fragrance brand would be women who appreciate high-end products and are willing to invest in premium experiences. These customers are likely to be:

  • Affluent Women: Women with higher disposable incomes who can afford luxury items.
  • Fashion Enthusiasts: Women who follow fashion trends and are interested in high-end brands.
  • Professionals: Women in professional fields who value sophistication and elegance.
  • Social Media Savvy: Women who are active on social media platforms and follow luxury lifestyle influencers.

Potential Influencer Matches

Luxury Lifestyle Influencers

These influencers often showcase high-end products and experiences. They can effectively communicate the brand's luxury positioning and reach affluent women who follow them for lifestyle inspiration.

Beauty and Fashion Influencers

Influencers who focus on beauty and fashion can create content that highlights the fragrance as an essential part of a sophisticated look. They can reach fashion enthusiasts and professionals who value elegance.

Niche Fragrance Reviewers

Influencers who specialize in reviewing fragrances can provide in-depth reviews and comparisons, appealing to customers who are particularly passionate about perfumes.

Modern Luxury Content Creators

Influencers who create visually appealing, modern luxury content can produce high-quality videos that align with the brand's image. They can attract social media-savvy women who appreciate aesthetic and luxurious content.

Content Creation Ideas

Unboxing and First Impressions

Influencers can create unboxing videos that showcase the luxurious packaging and provide their first impressions of the fragrance. This type of content can generate excitement and curiosity among viewers.

Get Ready With Me (GRWM) Videos

Influencers can incorporate the fragrance into their GRWM routines, demonstrating how it complements their overall look and enhances their confidence.

Scent Storytelling

Influencers can create videos that tell the story behind the fragrance, including the inspiration, ingredients, and craftsmanship. This can add depth to the brand and make it more relatable.

Luxury Lifestyle Integration

Influencers can feature the fragrance in their luxury lifestyle content, such as travel vlogs, fashion hauls, or home decor videos. This can position the fragrance as an essential part of a luxurious lifestyle.

Seasonal and Occasion-Based Content

Influencers can create content around specific seasons or occasions, such as holiday gift guides, wedding preparations, or summer essentials. This can highlight the versatility and appropriateness of the fragrance for different events.

By collaborating with the right influencers and leveraging these content ideas, the brand can effectively reach its target audience and reinforce its luxury positioning.

Influencer Match Preview

Sample profiles based on AI-analyzed criteria. Refine your search or unlock top 50 tailored matches with full research and analysis.

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
Women creating modern luxury videos
Campaign Objectives
We are a luxury fragrance brand seeking female influencers who create modern luxury videos. Ideal influencers should have a strong presence on social media platforms and be able to produce high-quality, visually appealing content that resonates with women interested in luxury products.
Influencer Persona
Female influencers who specialize in luxury lifestyle content, aged 18-35, with a strong presence on Instagram, TikTok, or YouTube. They should have an eye for aesthetics and the ability to create visually appealing, high-quality videos.
Content Themes
#LuxuryLifestyle #ModernLuxury #FragranceReview
#1
Darcy McQueeny
Darcy McQueeny
@darcymcqueenyyy
US
22 MY LIFE🫧🦋☁️🫶🏻 💌ariana@thedigitalbrandarchitects.com all links ⇩
Followers
1.8M
Mega Influencer
Engagement Rate
1.8%
Last Post
2 months ago
90%Match Score
Fit for"We are a luxury fragrance brand seeking female influencers who create modern luxury videos. Ideal influencers should have a strong presence on social media platforms and be able to produce high-quality, visually appealing content that resonates with women interested in luxury products."
This influencer has a very large following on TikTok and creates engaging content related to perfumes, making them a strong candidate for the brand's luxury fragrance campaign.
#2
julyanna
julyanna
@missprettygirl
US
just girly things 😘 julyanna@grail-talent.com
Followers
798.8K
Macro Influencer
Engagement Rate
1.7%
Last Post
2 months ago
85%Match Score
Fit for"We are a luxury fragrance brand seeking female influencers who create modern luxury videos. Ideal influencers should have a strong presence on social media platforms and be able to produce high-quality, visually appealing content that resonates with women interested in luxury products."
This influencer has a large following on TikTok and creates visually appealing content related to perfumes, making them a good fit for the brand's luxury fragrance campaign.
#3
alexa beckford
alexa beckford
@alexabeckford
US
heyy 🫶🏽 beauty fashion unserious thoughts alexabeckford@thesociablesociety.com
Followers
645.7K
Macro Influencer
Engagement Rate
1.9%
Last Post
2 months ago
80%Match Score
Fit for"We are a luxury fragrance brand seeking female influencers who create modern luxury videos. Ideal influencers should have a strong presence on social media platforms and be able to produce high-quality, visually appealing content that resonates with women interested in luxury products."
The influencer has a strong following on TikTok and creates engaging content related to fragrances, making them a good fit for the brand's luxury fragrance campaign.
#4
Sayjayjohnson
Sayjayjohnson
@sayjayjohnson
US
I just wanna play dress up for the rest of my life Sayjay@underscoretalent.com
Followers
313.9K
Macro Influencer
Engagement Rate
9999
Last Post
9999 days ago
80%Match Score
Fit for"We are a luxury fragrance brand seeking female influencers who create modern luxury videos. Ideal influencers should have a strong presence on social media platforms and be able to produce high-quality, visually appealing content that resonates with women interested in luxury products."
The influencer has a strong following on TikTok and creates engaging content related to fragrances, making them a good fit for the brand's luxury fragrance campaign.
#5
HELEN
HELEN
@helenxlee
AU
📍sydney, aus 💌 helenlee.collab@gmail.com IG: helenlee.xx backup - @HELEN
Followers
139.9K
Macro Influencer
Engagement Rate
9999
Last Post
9999 days ago
75%Match Score
Fit for"We are a luxury fragrance brand seeking female influencers who create modern luxury videos. Ideal influencers should have a strong presence on social media platforms and be able to produce high-quality, visually appealing content that resonates with women interested in luxury products."
The influencer has a strong following on TikTok and creates engaging content related to perfumes, making them a good fit for the brand's luxury fragrance campaign.
#6
Daniel Do | Fragrance Channel
Daniel Do | Fragrance Channel
@danieldo_tt
US
The most underrated fragrance page‼️ Contact me: houseofdanieldo@gmail.com
Followers
48.4K
Micro Influencer
Engagement Rate
9999
Last Post
9999 days ago
60%Match Score
Fit for"We are a luxury fragrance brand seeking female influencers who create modern luxury videos. Ideal influencers should have a strong presence on social media platforms and be able to produce high-quality, visually appealing content that resonates with women interested in luxury products."
The influencer focuses on fragrance reviews and has a decent following, but the content style is more informational rather than the modern luxury aesthetic the brand desires.