Women fashion influencers aged 20 to 30 from Mysore, India, active on Instagram, YouTube, or TikTok.

Product Positioning

The brand appears to be in the fashion industry, targeting women aged 20 to 30. Positioning the product in the market can be achieved by emphasizing trendy, stylish, and affordable fashion that resonates with young women. Highlighting unique selling points such as sustainability, local craftsmanship, or exclusive designs can also help differentiate the brand in a competitive market.

Target Customers

The ideal customer profile includes young women aged 20 to 30 from Mysore, India, who are interested in fashion. These customers are likely to be active on social media, follow fashion trends, and seek inspiration from They may be students, young professionals, or newly married women who are looking for stylish and trendy clothing options.

Illustrative examples:

• A 25-year-old software engineer who follows fashion influencers on Instagram for style inspiration.
• A 22-year-old college student who enjoys shopping for trendy outfits and shares her fashion finds on social media.
• A 28-year-old newlywed who is looking for fashionable yet affordable clothing options for her new lifestyle.

Potential Influencer Matches

Micro-Influencers

Micro-influencers with 10,000 to 50,000 followers who focus on fashion and lifestyle content. They have a more engaged audience and can create authentic content that resonates with their followers.

Local Influencers

Influencers based in Mysore who have a strong local following. They can help create a sense of community and trust among the target audience.

Fashion Bloggers

Bloggers who write about fashion trends, style tips, and outfit ideas. They can create detailed content that showcases the brand's products and provides styling inspiration.

Instagram Influencers

Influencers who primarily use Instagram to share fashion content. They can create visually appealing posts, stories, and reels that highlight the brand's products.

Content Creation Ideas

General Ideas

• Outfit of the Day (OOTD) posts featuring the brand's clothing.
• Styling tips and how-to guides using the brand's products.
• Seasonal fashion trends and how to incorporate the brand's items.

Creative Ideas

• Collaborate with influencers to create a "Fashion Challenge" where they style multiple outfits using the brand's clothing.
• Host a virtual fashion show on Instagram Live featuring local influencers from Mysore.
• Create a series of "Behind the Scenes" content showing the design and production process of the brand's clothing.
• Launch a "Fashion Lookbook" campaign where influencers share their favorite looks for different occasions using the brand's products.

By leveraging these strategies, the brand can effectively reach and engage its target audience, creating a strong presence in the fashion market.