The product in question is shoes targeted at women, particularly those interested in fashion weeks. This suggests a focus on high-fashion, trendy, and possibly luxury footwear. The brand can position itself as a go-to choice for fashion-forward women who want to stay ahead of trends and make a statement with their footwear. Emphasizing quality, design, and exclusivity can help the brand stand out in the competitive market.
The ideal customer profile includes:
Illustrative examples:
By leveraging these strategies, the brand can effectively reach its target audience and create a strong presence in the fashion community.
Extracted from Campaign Brief & Market Analysis