The user's query indicates a focus on lifestyle, fashion, and eyewear products targeted at women aged 40 to 70. This demographic is often interested in products that enhance their style, comfort, and overall quality of life. Positioning the brand as one that understands and caters to the sophisticated tastes and practical needs of mature women can be highly effective. Emphasizing quality, elegance, and functionality in the product messaging will resonate well with this audience.
The ideal customer profile includes women aged 40 to 70 who are interested in lifestyle and fashion. These women are likely to be active on social media, particularly on platforms like Instagram and Facebook, where they follow influencers for style inspiration and lifestyle tips. They value authenticity, quality, and products that cater to their specific needs, such as stylish yet comfortable eyewear.
By leveraging influencers who resonate with the target demographic and creating engaging, relatable content, the brand can effectively reach and appeal to women aged 40 to 70 in the United States.
Extracted from Campaign Brief & Market Analysis