The product in question is women's dresses, targeting the USA market. To position this product effectively, consider the following angles:
Based on the positioning, the ideal customer profile includes:
To reach the target customers, consider collaborating with the following types of influencers:
Here are some content topics and ideas that align with the brand and have the potential to go viral:
By leveraging these strategies, you can effectively promote women's dresses to the target audience in the USA and achieve a successful marketing campaign.
Extracted from Campaign Brief & Market Analysis