Female influencers aged 18-45 based in Florida, specializing in women's golf, with a strong presence on Instagram and YouTube.

Product Positioning

The product or service in question is related to women's golf, specifically targeting individuals based in Florida. To position this effectively in the market, the brand should emphasize the unique aspects of women's golf, such as empowerment, community, and the growing popularity of the sport among women. Highlighting the lifestyle and health benefits of golf, as well as the scenic and diverse golf courses available in Florida, can create a strong appeal. The brand can also focus on the inclusivity and accessibility of golf for women of all skill levels.

Target Customers

The ideal customer profile includes women who are either current golf enthusiasts or those interested in taking up the sport. They are likely to be aged between 25-55, with a moderate to high disposable income, and an interest in sports, fitness, and outdoor activities. These customers may also be interested in fashion and lifestyle products related to golf. Examples include:

• A 30-year-old professional living in Miami who enjoys weekend golf outings with friends.
• A 45-year-old woman in Orlando who is part of a local golf club and participates in amateur tournaments.
• A 28-year-old fitness enthusiast in Tampa looking to diversify her workout routine with golf.

Potential Influencer Matches

To effectively reach the target customers, consider collaborating with the following types of influencers:

• Golf Enthusiasts and Professionals: Female golfers who have a strong presence on social media and can share their experiences, tips, and insights about the sport. They can authentically connect with the audience and inspire them to engage with the brand.

• Lifestyle and Fitness Influencers: Influencers who focus on health, wellness, and outdoor activities. They can highlight the fitness benefits of golf and how it fits into a healthy lifestyle.

• Local Florida Influencers: Influencers based in Florida who can showcase the unique golf courses and experiences available in the state. They can create content that resonates with the local audience and promotes regional pride.

Content Creation Ideas

• Golf Tutorials and Tips: Create content that offers practical advice for women looking to improve their golf skills, such as swing techniques, course strategies, and equipment recommendations.

• Behind-the-Scenes Golf Experiences: Share behind-the-scenes looks at golf events, tournaments, or exclusive courses in Florida, providing followers with an insider's perspective.

• Golf Fashion and Gear Reviews: Highlight stylish golf apparel and accessories, offering reviews and recommendations that appeal to fashion-conscious golfers.

• Community and Empowerment Stories: Feature stories of women in golf who have overcome challenges or achieved significant milestones, inspiring others to pursue the sport.

• Interactive Challenges and Contests: Engage the audience with fun golf-related challenges or contests that encourage participation and sharing on social media.