Influencers should be outdoor enthusiasts, particularly those who camp, cook with wood, or care for horses. They should have a genuine interest in sustainable products and engage with their audience through relatable content.

Product Positioning

The brand's wood fuel products, including Wooden Fuel Logs and Wooden Fuel Pellets, can be positioned as eco-friendly, sustainable alternatives to traditional fossil fuels. Emphasizing the natural sourcing of the wood and the benefits of using renewable resources can resonate well with environmentally conscious consumers. Additionally, highlighting the versatility of the products for various uses—such as camping, outdoor cooking, and equestrian bedding—can create a broader appeal.

Fresh angles for the brand could include promoting the products as essential for outdoor enthusiasts, emphasizing their convenience and efficiency for cooking and heating. Collaborating with influencers who embody a lifestyle that values outdoor activities and sustainability can enhance brand visibility and credibility.

Target Customers

The ideal customer profile for these wood fuel products includes:

• Outdoor Enthusiasts: Individuals who enjoy camping, hiking, and outdoor cooking. They are likely to appreciate the convenience and quality of wooden fuel for their campfires and portable cooking setups.

• Home Chefs and Pizza Oven Owners: Consumers who invest in outdoor cooking equipment, such as pizza ovens, and seek high-quality fuel for optimal cooking results. They value flavor and performance in their cooking experiences.

• Equestrian Owners: Horse owners who require bedding solutions that are both effective and environmentally friendly. They are interested in products that provide comfort for their animals while being sustainable.

Potential Influencer Matches

To effectively reach the target customers, consider collaborating with the following types of influencers:

• Outdoor Lifestyle Influencers: These influencers focus on camping, hiking, and outdoor cooking. They can showcase the use of wooden fuel products in their adventures, demonstrating their practicality and benefits.

• Food and Cooking Influencers: Influencers who specialize in outdoor cooking or gourmet food preparation can highlight the advantages of using wooden pellets and briquettes in pizza ovens and grills, creating engaging content around recipes and cooking techniques.

• Equestrian Influencers: Influencers in the equestrian community can promote the use of wooden pellets as bedding, sharing their experiences and the benefits for horse care. This can help reach a niche audience that values sustainable and effective solutions for their animals.

Content Creation Ideas

To engage the target audience and promote the brand effectively, consider the following content topics and ideas:

• Recipe Series: Create a series of videos or blog posts featuring recipes that utilize wooden fuel for outdoor cooking, such as pizzas, smoked meats, or roasted vegetables.

• Camping Tips and Tricks: Develop content that provides tips for camping, including how to choose the right wood fuel for different cooking methods and the benefits of using sustainable products.

• Equestrian Care Guides: Produce informative content on the benefits of using wooden pellets for bedding, including comparisons with traditional bedding materials and testimonials from horse owners.

• User-Generated Content Campaign: Encourage customers to share their experiences using the products in their outdoor activities or equestrian setups, creating a community around the brand and showcasing real-life applications.

• Sustainability Focus: Share educational content about the environmental benefits of using wood fuel products, including sourcing, production processes, and the impact on carbon footprints.

These content ideas can help build brand awareness, engage the target audience, and encourage sharing, potentially leading to viral reach.