Health-conscious individuals, aged 25-45, active on Instagram, YouTube, and TikTok, promoting healthy eating and clean food.

Product Positioning

The brand offers wood-pressed oils, which are positioned as nutritious food options promoting healthy eating and clean food. In the existing market, this product can be positioned as a premium, health-conscious alternative to conventional oils. Emphasizing the traditional extraction method and the health benefits of wood-pressed oils can differentiate the competitors.

Target Customers

The ideal customer profile includes:

• Health-conscious individuals who prioritize nutritious and clean eating.
• Fitness enthusiasts looking for healthier cooking oil options.
• Families seeking to incorporate healthier food choices into their daily meals.
• Urban professionals who are aware of and willing to invest in premium health products.

Illustrative examples:

1. A 30-year-old urban professional who follows a fitness regime and is keen on maintaining a healthy diet.
2. A 40-year-old parent looking to provide healthier meal options for their family.
3. A 25-year-old fitness enthusiast who actively seeks out nutritious food products.

Potential Influencer Matches

1. Health and Wellness Influencers: These influencers focus on promoting healthy lifestyles, nutritious eating, and fitness. They can effectively communicate the health benefits of wood-pressed oils to their audience.
2. Food Bloggers and Chefs: Influencers who specialize in cooking and recipe creation can showcase the versatility and benefits of using wood-pressed oils in various dishes.
3. Fitness Influencers: These influencers can highlight the role of wood-pressed oils in a balanced diet and how it complements a fitness-oriented lifestyle.
4. Eco-conscious Influencers: Influencers who promote sustainable and clean living can emphasize the traditional and eco-friendly extraction process of wood-pressed oils.

Content Creation Ideas

1. Recipe Videos: Collaborate with food bloggers or chefs to create engaging recipe videos using wood-pressed oils, highlighting their health benefits and taste.
2. Health Tips: Partner with health and wellness influencers to share tips on incorporating wood-pressed oils into a balanced diet.
3. Fitness Integration: Work with fitness influencers to create content on how wood-pressed oils can be part of a healthy, fitness-oriented diet.
4. Sustainability Stories: Collaborate with eco-conscious influencers to create content around the traditional and sustainable extraction process of wood-pressed oils.
5. Customer Testimonials: Share stories and testimonials from real customers who have experienced the benefits of using wood-pressed oils in their daily lives.

By leveraging these content ideas and influencer types, the brand can effectively reach and engage its target audience, promoting the health benefits and unique qualities of wood-pressed oils.